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Winter Fancy Food Show Special Edition

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12 0 GOURMET NEWS Twinings (Cont'd. from p. 1) marketing teams that are focused on offering consumers great products, and this has attracted more consumers to Twinings tea. Sales of both Twinings K-Cups and Twinings tea bags are up double digits. Market share in key black, green and herbal segments has also grown. Twinings Herbals, for instance, continues to grow behind new items that were launched two years ago, so consumers tried them and are now making repeat purchases. This has led to Twinings being, once again, the fastest-growing tea in the U.S. for the eighth consecutive year. The future seems bright too, as we have several new K-Cup and tea bag items that consumers Passage Foods (Cont'd. from p. 1) GFCO to certify our entire product line gluten-free. In 2014, our cooking sauce range will continue to expand with more flavors of Europe, Asia and Latin America as well as the launch in the United States and Canada of some of our Australian customer favorites. Several of our retail partners are seeing the growth in cooking sauces and adding full destinations in their stores. Passage offers the world's largest range of cooking sauces, and as our partners expand their shelf space we have been fortunate to grow along with them. We see cooking sauces to continue to be an expanding category throughout 2014. Urban Oven (Cont'd. from p. 1) were with customers, Williams decided to continue the cracker line after Allen & Cowley left the industry. Urban Oven manufactures five flavors of crackers: Olive Oil with Sea Salt, Rosemary Parmesan, Asiago Cheese, Classic White and 3-Seed. The strength behind these unique crackers' popularity is the care taken with Mokk-a (Cont'd. from p. 1) recipe for a blended scotch," said Hawa, "and it is just as carefully guarded. The distinctive taste is all in the detail." Smooth Café Svenska is the pride of a small roaster on the far southeast coast of Sweden. Café Italia, which is perfect for espresso, filter or French press, originally KeHE (Cont'd. from p. 1) convenience, consistency, affordability and safety—this was all achieved through factory-made mass production. The paradigm has shifted, and consumers are now in pursuit of health and wellness, authenticity and distinction. No longer is quality equated with mass-produced products; today quality equals fresh. GN: Why do you think consumers are now looking for more fresh products? TO: Consumers are 'circling back' to freshness with renewed excitement, valuing it as an indicator of quality and are looking for it at their local supermarkets. Freshness implies healthfulness and good nutrition, and in recent years with all the www.gourmetnews.com will definitely want to try. GN: What's new in K-Cups? JD: We just launched a new Twinings Chai Latte K-Cup SKU and we believe it will provide additional growth to our K-Cup portfolio. Consumers currently consume a lot of Chai Latte K-Cups, primarily from Café Escapes. But the Twinings Chai Latte K-Cup has several advantages that we believe will make consumers prefer it over other brands. First of all, it's made with real tea leaves, not instant tea. We use non-fat milk solids and brown sugar cane, not artificial sweeteners. It tastes absolutely fantastic. All we need now is for consumers to try it because we're GN: How important is being gluten-free to Passage Foods? sure they will really like it. This is the biggest launch we've had in years, so please stop by booth #762 to try it. n JANUARY 2014 n GOURMET NEWS green tea line. JD: Yes, we recently launched Irish Breakfast, our No. 2 SKU, in a K-Cup. We expect this full-bodied K-Cup blend to quickly gain traction and drive incremental growth, as our Irish Breakfast tea bag SKU is already Twinings' highest-selling item in many accounts like Publix, Safeway, Target, Wal-Mart and others. JD: Twinings green teas have grown 15 percent in the last year, and we're adding two new items to the line to help drive further growth. The new Twinings Nightly Calm™ Green Tea is a sister SKU to our successful Twinings Nightly Calm Herbal item. It's naturally decaffeinated and combines green tea with chamomile, spearmint and lemongrass for a smooth, soothing taste. The second new item, Green Tea with Pomegranate, Raspberry and Strawberry, is a unique item to the category and was strongly rated by consumers in blind taste tests. Passage Foods' past? tional meals at home—all in under 20 minutes. GN: Is there anything new in your classic black tea line? GN: Tell us about the re-launch of your For more information, stop by booth #762. GN: Can you tell us a little bit about MSM: Our roots started in Melbourne, Australia where the Passage Foods brand was created by award-winning chef Chris Doutre who first introduced Tandoori cooking to the Australian population and owned a number of Indian restaurants in the Brisbane area. In 2002, Chef Doutre launched a range of Indian cooking sauces to the local market. As time progressed, Passage Foods evolved from an Indian sauce brand to a global offering of authentic cooking sauces, side dishes, meal kits and freshly prepared meals. We are now in markets around the world and we think our customers have come to recognize that we offer them a great solution for preparing authentic interna- each recipe. All products use 100 percent butter with no flavorings. The Olive Oil cracker uses extra virgin olive oil, while Rosemary Parmesan uses real parmesan cheese and only the finest rosemary. The Asiago cracker uses real Asiago cheese and 3-Seed uses a generous amount of golden flax seeds mixed with black and white sesame seeds. Shortbread cookie flavors include Classic Butter, Cocoa, Lemon Pistachio and Pecan. Accolades for the recipes include winning the 2005 prestigious NASFT award for Baked Goods. Becoming an instant hit with customers, the cookies use only the finest quality ingredients, including 100 percent butter and nuts that are ground moments before use to bring out the most flavor. Patty Clark joined the Urban Oven sales team in December 2010, bringing 25 years of experience. She became Sales Director in April came from a roaster near Naples. Velvety Café Hollond came from a family in eastern Holland with almost 200 years of roasting history. Café Suisse, with its distinctly sweet and bitter aroma, is the creation of a small batch roaster outside of Lausanne. The rich-bodied Café France originated with a roaster in Puligny-Montrachet, whose charming little shop looks like something out of Diagon Alley, the cobbled street of wizard supply shops hidden in plain sight behind the Leaky Caldron Pub in the Harry Potter series. Hawa chose these distinct blends from all over Europe, and then found a domestic roaster who could reproduce each one in larger quantities without compromising the depth and subtlety that characterizes them. Mokk-a European Coffee won the 20112012 Gourmet Product Award in Coffee, which recognizes products of outstanding quality that add to personal well-being and personal enjoyment. talk about obesity and sustainability, consumers are really focusing on fresh. It is also about artisan quality and full flavor with ingredients you can pronounce. Consumers are also assured that if something is 'fresh,' it is most likely to be tender and juicy, firm and ripe, rich, delicious and colorful. These are attributes that consumers want more and more. breads and pastries to the high-end accoutrements for cake decorating and a wide assortment of gluten-free items. We have expanded our specialty cheese and deli programs to include more cheese, charcuterie products, olives for open olive bars, as well as 'behind-the-glass' programs. Additionally, we now offer lots more organic produce and grass-fed meats and dairy products. For a closer look at what we have available, please check out www.fresh.kehe.com. opportunities in categories such as specialty cheese, charcuterie, deli olives and pickles, and specialty and gluten-free bakery. Wow your customers with creative cross merchandising [e.g., cheese and artisan bread worked into the wine area], captivating displays that stop and engage shoppers and frequent themed promotions. Motivate and educate your staff with structured trainings on new cheeses, local and regional products and the stories behind the artisans who produce them. Train your staff to always include three items in their demo plans, to both build basket size and entice your customers with the wonderful variety of fresh flavors available in your stores. MSM: Gluten-free is in the DNA of our culture and products at Passage Foods. While we are now certified, all of our products and our plants have always been gluten-free. I think this is very important to our customers, but I think what keeps them coming back at the end of the day is the flavor of our sauces. All of our sauces are a recipe, not a food formulation. Each is created from fresh ingredients, just like you would make from scratch at home without fillers and preservatives—just natural ingredients. GN: What are some fresh product categories that KeHE's retailer partners can source from KeHE? TO: Over the past year, we have really ramped up what we can offer to our retailer partners. We've increased our offerings in every fresh department. We can now provide retailers with specialty bakery programs that include everything from artisan GN: Do you have any fresh merchandising suggestions for retailers? TO: I have many. Let's just stay with the top four things that I think would be easy for any retailer to implement. Expand your fresh product offerings to maximize sales GN: Can you tell us the next new products from Passage Foods? MSM: I actually don't know them yet myself. We have a team of chefs from around the world and we never really know our next products until we get all of our chefs in the kitchen cooking, tasting and sharing with our customer taste panel. Our customers are the ones who make the final decision. For more information, visit www.passage foods.com, call 800-860-1045, email info@passagefoods.com or stop by booth #457 at the Winter Fancy Food Show. 2011. Being the "foodie" that she is, Patty has definitely found her home with Urban Oven. Urban Oven believes that taste and uncompromising quality make all the difference in the world. For more information about Urban Oven, please visit www.urbanoven.com, or call 480-921-2476. You can visit during the Winter Fancy Food Show at booth #782. During the Winter Fancy Food Show, visit Mokk-a European Coffee at booth #2400. For more information, visit www.mokk-a.com. Visit KeHE at the Winter Fancy Food Show in booth #3919.

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