Oser Communications Group

Consumer Electronics Daily News Jan 7

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42 Tu e sd a y, Ja n u a ry 7 , 2 0 1 4 Jasco Products (Cont'd. from p. 1) your company. CT: Jasco Products Company develops, markets and distributes GE-branded products, T-Tech by TUMI mobile electronic accessories, Projectables®, Disney®, Disney/Pixar®, Marvel® and Nickelodeon® branded night lights, Über™ mobile accessories and other private label brands. CEDN: What new mobile accessory brand are you launching at the 2014 International Consumer Electronics Show? CT: We are launching a fun, new mobile accessory line called Über™. Emporia Telecom (Cont'd. from p. 1) GF: Emporia is a leading mobile device manufacturer focused on simplified communication. We have developed research-driven, high-quality, easy-touse mobile products for more than 20 years. Our devices are available in more than 30 countries, including the U.S., through leading carriers and retailers throughout the world. CEDN: Explain "simplified communication." Who is your target audience and why are you targeting that niche? GF: At CES, we see a good deal of new technology designed to help improve our lives. However, many new gadgets come with a steep learning curve. We believe Scripps Networks Interactive (Cont'd. from p. 1) The brand best known for its portfolio of lifestyle-orientated television networks is responding with a unique consumer touch point. Scripps Networks Interactive, whose media brands include HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, presents ulive (www.ulive.com), an online destination and distribution platform offering curated videos from all of Scripps' brands, plus more than 70 new original video series from Scripps' talent, social media stars and bloggers. Generated from the enormous demand for digital video and opportunity in the marketplace, ulive optimizes the video experience with entertaining con808 (Cont'd. from p. 1) But what does this really do for regular consumers? A new brand, 808 gives consumers what they're really thirsting for: personal audio products that sound and look great at a price they can handle. With 808, you pay for performance and quality, not for an endorsement. This year, 808 is taking the line even further. Introducing the 808 DUOs, the most versatile and dynamic headphones on the planet, with mind-blowing sound and the ultimate in usage freedom. The 808 DUO Headphones stand alone as the only headphones that put studio-quality sound and the flexibility of both Bluetooth wireless and wired usage within reach for everyday consumers. The Über enhances everyday interactions with mobile devices by allowing the consumer to express their style and personality. The Über line includes USB wall and car chargers, sync/charge cables, ear buds, headphones, Bluetooth® speakers and keyboards, smartphone cases and more. CEDN: What can CES attendees expect? CT: We have a few surprises at the Über booth, so we urge attendees to stop by and join in the excitement! Hands-on product demonstrations will be available and all CES attendees will have the opportunity to experience the new line firsthand by charging their mobile devices at the dedicated charging station there are a number of segments in the market that can benefit from easy, simplified communication. Emporia began specializing in simplified mobile devices targeting the senior market in 2001 when our founder, Albert Filner, gave his mother a mobile phone as a gift – and then spent every weekend afterward teaching her how to use it. Eventually, Albert realized that the problem was the phone, not his mother; it had so many additional functions and features that it was virtually impossible to use it for its key purpose – to make a call. The senior market is not alone in its need for simplicity. For instance, we have been successful at introducing simplified products for young first-time users as well as customized products for people tent for all aspects of consumers' lives. "With ulive, we have created an online destination where anyone can enjoy entertaining and relevant videos for the way you live," said Jeff Meyer, President of ulive. It enables viewers to discover, watch and share what they love the most, across food, home, travel, parenting and wellness, and this is only the beginning of the site's capabilities and content. Ulive enables Scripps to reach current and new audiences by creating a platform in which video content is distributed in a thoughtfully curated way. Additionally, by utilizing a responsive player, ulive makes it easier for viewers to watch their favorite videos on any media device. Ulive brings together content for all facets of life with videos that are instructive, fun and inspiring. 808 DUO Headphones will be available this April at a retail price of $99.99. 808 is debuting a new Studio-Style design as well, with refined detailing and the same powerful 808 studio-quality sound. The new 808 Studio-Style headphones will be available this April, in black gloss and white gloss finishes, for a suggested retail price of $79.99. 808 sound is also coming to wireless speakers, with the new HEX line that delivers astonishing power and performance. It starts with the 808 HEX SL Bluetooth Speaker, featuring a portable design that goes virtually anywhere, and a 360-degree cabinet that produces clear and accurate audio with rich bass. Stream directly from your smartphone or tablet with Bluetooth, no wires attached. An integrated, rechargeable battery allows C o n su m e r Ele c tro n ic D a ily N e ws located within booth 9005. CEDN: What makes Über unique? CN: Über not only complements, but enhances your mobile experience. Vibrant patterns and unapologetic designs at an affordable price create a practical mobile fashion statement that can be transformed on a daily, weekly or monthly basis. CEDN: Can you give our readers some insight on developing trends in the mobile accessory category? CN: Smartphones and tablets have transformed into ubiquitous tools for connecting with every facet of our life. with special needs. CEDN: Give us an example of a special needs audience and how you have customized your products for that audience. GF: Recently, Emporia teamed up with Odin Mobile, a nationwide operator offering mobile communications services to the blind and visually impaired. In collaboration with Odin Mobile, we have enhanced the already simple, easy-to-use Essence to include such features as voice announcement for numbers entered or deleted, call initiation and completion, battery status, the user's position on the home screen and even the time of day – all with the simple press of a button. These features coupled with the Essence's large buttons with great tactile feedback, wide, Ulive is showcasing original series as well as content from popular Scripps brands. Two new originals include A Well Designed Life from Genevieve Gorder of HGTV, and The Mommy Show, hosted by Ilana Wiles, a widely popular mommy blogger. "Scripps has 20-plus years of forging meaningful relationships with its audiences, and now we have a proprietary video player that will provide our viewers with an enhanced and more engaging experience," said Lisa Choi Owens, Chief Operating Officer of ulive. Just as this technology benefits current and new viewers, it also works harder for advertisers, allowing them to reach their desired audiences in more places through ad targeting and placement across all Scripps channels. Ford Motor for up to eight hours of completely wireless listening. The HEX SL will be available this April, in rubberized black, gloss white, candy apple gloss red and gloss blue finishes, for an MSRP of $59.99. The SL's big brother, the 808 HEX TL Bluetooth Speaker, provides roomfilling, full, detailed audio, featuring a two-way acoustic design that delivers clear highs via a dedicated tweeter, balanced response from a full-frequency driver, and thumping bass from a rear bass resonator. The HEX TL runs on AC or battery power and will be available this February in rubberized black, gloss white and candy apple gloss red, for a suggested retail of $79.99. The flagship of the line is the 808 HEX XL. With 2.1 stereo audio and bone-rattling performance that can't pos- In 2013, iconic smartphone brands such as Apple and Motorola unleashed the possibilities of customization by introducing vibrant colors to a product category known for its narrow color palette. Über strikes the perfect balance of form and function by truly enhancing everyday interactions with your smartphone or tablet, without sacrificing personal style. In 2014 and beyond, we will continue to see customization that tailors to the consumer's unique personality. Visit Jasco Products Company at booth 9005. For more information, go to www.jascoproducts.com, call 855527-2687 or e-mail connect@ jascoproducts.com. easy-to-read screen and enhanced speaker phone have positioned the Essence as one of the most important communication tools for the visually impaired. Paul Schroeder, VP for Programs and Policy for The American Foundation for the Blind, said "I am very pleased to see Emporia and Odin Mobile step forward to offer affordable mobile phone service and accessible devices for this market. This is especially important in meeting a need for individuals with vision loss who are also often living on fixed income, and can benefit so dramatically from accessible and affordable mobile phones." For more information, visit www.emporiatelecom.com, call 201-962-5550 or email foley@emporiatelecom.com. Company signed on as ulive's launch partner, introducing videos to showcase how the brand connects to its customers' lives every day. As a leader in lifestyle media, Scripps Networks Interactive consistently works to deliver relevant content to consumers and engage them on a deeper level. To learn more about ulive, the lifestyle digital video site and distribution platform for the best videos in food, home, travel, parenting, wellness and more, visit www.ulive.com. For more information, visit booth CP-13 at the Consumer Electronics Show. Visit online at www.scrippsnetworks interactive.com, call 865-560-3853 or email lhall@scrippsnetworks.com. sibly be coming from a Bluetooth wireless speaker of that size, the XL is the supreme surprise in a line of surprises. At a price that makes real, room-filling wireless audio in a cool, portable package affordable for everyone, the XL features left and right stereo full-range drivers and a down-firing subwoofer for high-impact bass. The detachable strap makes it easy to take the XL on the go. The HEX XL provides two power options: AC adapter or internal rechargeable battery with 10 hours of play time. The HEX XL speakers will be available this April, in black, space gray, white and red, for a suggested retail price of $99.99. For more information, visit booth 10404, go online at www.808audio.com or email contact@808audio.com.

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