Oser Communications Group

Consumer Electronics Daily News Jan 7

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Tu e sd a y, Ja n u a ry 7 , 2 0 1 4 C o n su m e r Ele c tro n ic D a ily N e ws NEW AND IMPROVED SMART BRACKET MOUNTS FROM AMERICAN RECORDER TECHNOLOGIES An interview with Alan Adelstein, President, American Recorder Technologies, Inc. CEDN: We understand that this is your company's 37th year in business. AA: Yes, that is true! We started off in the tape recorder cleaning business and now carry over 1,800 products for audio, video, photo and music. We are what you call a "boutique manufacturer," concentrating on unique and quality products that do not mimic the typical imported mass produced products. Our SMART BRACKET line is a case in point since nothing on the market comes close to it in design or functionality. CEDN: What sets the SMART BRACKET line apart from other similar accessories? AA: Our improved phone and tablet mounts are the core products to the SMART BRACKET line. Once you have these mounts, you can do just about anything. A fundamental flaw with most other mounts is that they are made of plastic, which can bend and eventually crack. Our mounts are precision machined from thick aluminum stock so they are incredibly stable and will not fail under extreme use. Also, we use steel screw-down fasteners which make our mounts fully adjustable, allowing just about any make or model of phone and tablet to fit. CEDN: You said "improved" mounts. What has been improved? AURANOVA: THE BLUETOOTH NECKLACE HEADSET FOR WOMEN Too Much Innovation (TMI) has developed a Bluetooth necklace unlike any other. With new vehicular safety restrictions on mobile devices, Bluetooth accessories are becoming a necessity. However, Bluetooth built into cars offers no phone privacy, and other headsets interfere with a woman's fashion and comfort. TMI aimed to solve these problems by completely rethinking the design of headsets. After many hours of development, it designed AURANOVA, the customizable Bluetooth necklace that is beautiful enough to be sold in a jewelry store. AURANOVA has interchangeable faceplates, currently including the Versatile Model as well as an SW Model with Swarovski Elements. Such flexibility allows the necklace to never be out of style and adapt to trends over time. TMI plans on partnering with major fashion companies to expand the possibilities of AURANOVA even further. AURANOVA's demand is proven, as YURBUDS INTRODUCES NEW INSPIRE LIMITED EDITION WIRELESS EARPHONES yurbuds was founded in 2008 by Seth Burgett, an Ironman Triathlete, and Rich Daniels, a 24-time marathoner, both of whom had trouble with earphones hurting and falling out while training. In their initial research, they found 89 percent of active earphone users shared their pain. They launched yurbuds with the goal to address this pervasive need. The most recent addition to the yur- buds product portfolio is the new Inspire Limited Edition Wireless earphones. Launching at CES 2014, athletes and tech enthusiasts alike will be able to experience the first-ever wireless earphone guaranteed to never hurt and never fall out. The sweat and water resistant earphones provide bigger sound with a 15mm driver, and feature full music and LET PINBALL DRIVE YOU This year, Ford Motors celebrates the 50th anniversary of one of its most popular models, the Mustang. In celebration of that milestone, Stern Pinball asks gamers to ready their engines for the release of the Ford Mustang Pinball. Located at booth 25112 in South Hall 2, Stern is giving CES attendees an exclusive sneak peek at the Ford Mustang game, which blends two classic American favorites: cars and pinball. Stern Pinball pulled out all the stops to give Ford's iconic Mustang a proper tribute. The game drops players into the driver's seat of the fastest car on the raceway. Narrated by professional racing driver Tanner Foust, Ford Mustang Pinball sets the tone for a fast paced, white-knuckle game equipped with topof-the-line features, artwork by famed car artist Camilo Pardo and the ultimate era-agnostic Sony Music soundtrack featuring five decades of hits. Players can tap their flippers to 13 chart-topping artists from Elvis and The Guess Who, to Alice in Chains, Earth, Wind & Fire and Offspring. The Ford Mustang pinball machine fea- AA: Based on the feedback from our users, we made several improvements. First, we added a new adjustment knob which is machined from aluminum, with a black anodized knurled finish for a better grip and ease of use. CEDN: Does a knob make that big of a difference? AA: You bet! The older knob had a slightly smaller diameter and different design, which was not as ergonomic as this new knob. CEDN: The tablet mount seems to be quite a bit different than the previous model. AA: Yes, we totally revamped the tablet bracket, actually creating a new model. Before, we had a large tablet and small tablet mount. The PHO-TB-3005 is a fully adjustable tablet mount that will work with any size tablet. We came up with a it made over $56,000 in limited time preorder sales within just two months. The sales were simply from women who are sick of their headsets or see them as too troublesome to even bother. With AURANOVA, they cannot get over how beautiful, functional and customizable it is while also removing all the problems other headsets impose. Because all the weight is located on the neck, the users do not experience any soreness even after hours of use. 15 pretty trick design that allows the screw-down fastener to be mounted anywhere along the neck of the mount, allowing attachment of tablets from 4 inches to 7.75 inches. Simple, but very effective. CEDN: So once a user has your SMART BRACKET mount, must they use attachments? AA: While we would love the user to purchase one of our many stands, brackets and attachments, the truth is the SMART BRACKET mount can be attached to any existing camera tripod with standard ¼-inch-20 threading, which is just about anything since ¼inch-20 has been the standard for generations. The consumer is not required to purchase any special proprietary attachments, stands or brackets. For more information, visit booth 45021, call toll-free at 888-6113790 or 805-527-9580 or email sales@americanrecorder.com. AURANOVA is just the start of TMI's list of innovations. It has many products in development and some surprises to bring to CES. The company is currently expanding to retail in large stores, so make sure to get in on the sales. Visit AURANOVA at booth 80039 in the Gold Pavilion. For more information, go to www.toomuchinnovation.com, email contactus@toomuchinnovation.com or call 304-281-1851. call control with a windblocking microphone that allows users the ultimate freedom to move. The smart battery and Bluetooth® sport connectivity ensures optimal sound with no strings attached, and yurbuds' TwistLock™ technology keeps them securely attached no matter where you go. "We've cut the cord so users can unleash their inner athlete and experience total freedom on the go while listening to music and making calls," said Daniel DeVille, Director of Marketing for yur- buds. "Designed based on fan feedback, we are excited to deliver best-in-class earphones that meet the technology needs of today's consumer." Known for their key qualities including TwistLock Technology, FlexSoft™ comfort fit and ambient noise awareness, each pair of wireless yurbuds comes with sized enhancers, providing the perfect fit for all users. The model also includes a lifetime warranty, microphone and call control, volume and track control and a charging cable. tures, for the first time, a continuous running showroom turntable, which controls the machine's coveted scoop shot score and highlights each Ford Motors' car on display. Ford Mustang Pinball boasts a number of stimulating features. With a controlled double entrance ramp, a multiball supercharger-scoring bowl and a showroom turntable freeze button, this machine will challenge pinball enthusiasts and appeal to novice gamers alike. Successful completion of each hairpin twist and turn will allow players to unlock limited access to Stern's Ford Mystery Car during their gameplay. The Ford Mystery Car will appear on an LCD video screen and display Ford Motors' most beloved, timeless cars, including a '57 Thunderbird, '40 Ford Sedan, Model T and more. Head over to Stern Pinball at booth 25112 located in South Hall 2. Stern will be showcasing its full line of arcade quality pinball machines, debuting its redesigned The Avengers and Transformers Pins while also unveiling its soon-to-be released Ford Mustang Pinball game. Visit yurbuds at booth 20436. For more information, visit www.sternpinball.com, call 708-345-7700 or email info@sternpinball.com.

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