Issue link: http://osercommunicationsgroup.uberflip.com/i/236853
42 Mo n d a y, Ja n u a ry 6 , 2 0 1 4 FIRST SMART TV ECOSYSTEM FOR ENHANCED TV Cognitive Networks is partnering with interactive content platforms Ensequence and Watchwith to build out a first-of-its-kind Smart TV ecosystem for Enhanced TV. Working together, these ecosystem-fueling partnerships will allow programmers, service providers and advertisers to drive deeper engagement, increase programming ratings, advertising effectiveness, and provide new ad opportunities across the Smart TV ecosystem. "In order for Enhanced TV to meaningfully augment the value proposition of Smart TVs, a fully built ecosystem is required to deliver a broad array of advanced applications," said Michael Collette, CEO of Cognitive Networks. "The collaboration between manufacturers, content providers, app developers, interactive content creation and distribution platforms, and advertisers means that Enhanced TV will be widely available through a variety of content, commerce and advertising. The development of the Smart TV ecosystem for Enhanced TVs is a step in the right direction to support the accelerating adoption of Smart TVs in 2014." Cognitive Networks' Automatic Content Recognition (ACR) technology enables the delivery of a robust Enhanced TV experience for TV viewers, enabling contextually-related content to be displayed on Smart TVs in synchronization with its related television programming, enriching the viewing experience through engaging viewing capabilities. Enhanced TV is the ability for viewers to receive increased engagement and interactions with TV internet connections – all offered for the lowest price on the market. We have a couple dozen technology patents that will help ensure our market leadership. In 2013, magicJack was awarded the prestigious Frost and Sullivan Best Practices Award – Best VoIP Provider, based on overall best quality, ease of use, value and pricing. Our quality is the best and our pricing can't be beat, which will keep us on top. since our debut in 2007. We created a new marketing campaign called "Do the Math," which is a simple way to communicate our lowest price position in the market. We have an updated look, and created TV and radio spots in both English and Spanish in addition to refreshing www.magicJack.com, social media, packaging and point of sale at retail. Our point is that by doing some simple calculations, customers can save hundreds of dollars and keep their existing numbers. GV: We launched as an "As Seen on TV" brand, and quickly gained great brand awareness. This is our first brand refresh GV: We're running in our top 15 markets, which are large metro areas correlating with our top performing retail. We're complementing this with Spanish magicJack (Cont'd. from p. 1) CEDN: You recently announced a brand refresh. What's the new campaign? Kinyo (Cont'd. from p. 1) tablets and smart phones in place. No longer will you feel fatigue while holding your device for an extended period of time. Let the MS-850 Speaker Stand do the holding while you do the viewing! Flexible and Versatile Design The Speaker Stand itself has a fully adjustable arm that can be positioned from 30 degrees to 170 degrees to establish the right height. The holder can rotate 360 degrees and tilt up to 45 degrees allowing for multiple viewing Western Digital (Cont'd. from p. 1) mobile devices and computers in their household, with the amount of digital data being created on these devices growing dramatically," said Liz Conner, Senior Research Analyst, Storage Systems, IDC. "Personal cloud is an ideal solution to simplify the complex issue of organizing digital files across various devices so that users can enjoy their digital videos, photos and music on all of their devices." Personal cloud storage is the new standard, allowing users to keep media and files safe at home on their own physical drive and then access them over the CEDN: Where are the ads running? angles. This versatility can accommodate everyone in different scenarios for optimal comfort whether you are lying down, seated or even standing. Built-in Audio Speakers The speaker has four dynamic full range premium drivers which produce a clear and crisp audio performance. A subwoofer is built at the bottom to generate rich low frequencies for deep bass power. Together, the speaker system delivers a full entertainment solution enhancing your tablet or smart phone usage to the fullest. Internet with any PC or Mac® computer, or on tablets and smartphones through mobile apps. WD's web-based user interface and drive auto-detect makes setup easy for both experienced and novice users. Customers can easily connect computers and mobile devices with WD's free desktop and mobile apps. Important files and videos can be quickly moved to My Cloud, freeing up valuable space on users' tablets and smartphones. PC users can back up digital files with SmartWare™ Pro software, and Mac® users can utilize all the features of Apple® Time Machine® backup software. My Cloud is available in 2TB, 3TB C o n su m e r Ele c tro n ic D a ily N e ws content through their Smart TV. "At Ensequence, our primary focus is to enable the seamless scaling of interactive programming and advertising across the majority of U.S. households, via close working relationships with all Smart TV and traditional distribution platforms. Close collaboration of key participants in the Smart TV ecosystem will drive increased business value while also enhancing the TV viewer experience," said Peter Low, President and CEO of Ensequence. "Cognitive Networks integration with TV OEMs enables new user experiences on ACR powered TVs," said Zane Vella, CEO of Watchwith. "Through this partnership, Watchwith customers can now syndicate enhanced content experiences to appear on Cognitive enabled TVs at exactly the right moment. We are pleased to partner with Cognitive and to help grow the Smart TV ecosystem For Enhanced TV." A key part of this rapidly emerging ecosystem is Cognitive Networks' ENGAGE™ API which allows application providers to launch opt-in based applications which are intelligently synchronized with live or time-shifted television. The integrated Smart TV delivers to consumers the features and capabilities they want to enhance their viewing experience. The company's addressable service delivery enables advertisers to customize interactions and gives content producers and networks the ability to expand viewership, watch-time, and push deeper engagement. Cognitive Networks' Smart TV ecosystem for Enhanced TV will be on display at the International CES taking place in Las Vegas, January 7-10, 2014. Demonstrations by ecosystem partners will take place at the Cognitive Networks booth #80309 in the Gold Pavilion in front of the Las Vegas Convention Center (LVCC). programming, morning and evening news and prime time fringe. We're also running nationwide spots on SiriusXM radio over multiple show formats. geting small businesses, of course. CEDN: Who are you targeting with magicJack PLUS? GV: Our base has traditionally been 35-plus year-olds who have purchased based on quality and value, but the convenience of eliminating poor indoor cell coverage at an affordable price is proving attractive to younger demographics. Additionally, we've launched our Talk Free app on iOS and Android, which enables one phone number to ring at home and on your mobile phone, and is very appealing to a younger demographic. We're also tar- Broad Range of Uses The MS-850 Speaker Stand makes using the tablet incredibly easy and convenient for everyone. Now you won't have shoulder pain while watching movies in bed and your kids can view their favorite cartoons or interactive games in upright position without hurting their necks. Operating the speaker stand is a breeze and can be a great tool for those who have limited mobility. Your grandparents can now sit comfortably on the couch enjoying a three-hour long show. The stand can also be easily moved and 4TB capacities, providing bountiful storage capacity with no monthly payment required. With the new My Cloud desktop app, navigating, controlling and sharing these files from anywhere in the world is simple and intuitive. My Cloud also serves as a digital entertainment hub, storing movies and music that can be streamed to any DLNA™-certified multimedia device. About WD WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, highperformance hard disk drives and solid CEDN: What's next for magicJack? GV: Right now, our focus is on rolling out the new brand and advertising campaign to effectively communicate our vision to potential new and existing customers in the U.S. Many people don't know there is a high-quality, affordable alternative to the phone company. Once we can educate people about that and build some momentum, we'll look at additional ways to deliver attractive, value added features in the future. Visit magicJack at booth 25124 in South Hall 2. For more information, visit www.magicjack.com or email pr@magicjack.com. from room to room. It is the ideal accessory for you to remain hands-free while performing other activities. Your band members can play their music in the most feasible way while looking at the music sheet on the tablet. For any stage presentation, the MS-850 is just the right companion for you to make your best speech. The MS-850 has the versatility and flexibility that is second to none compared to other stands in the market today. For more information and details, visit www.kinyo.com or call 626-333-3711. state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD's leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, Calif. Visit WD at booth CP-4. For more information, go to www.wd.com.