Issue link: http://osercommunicationsgroup.uberflip.com/i/236853
Mo n d a y, Ja n u a ry 6 , 2 0 1 4 C o n su m e r Ele c tro n ic D a ily N e ws EMBRACE PERSONAL FREEDOM WITH MYME Welcome to the World of MYME, which is setting new standards in the wireless and self-improvement industry. MYME changes the game in 2014 with exciting colors, ergonomic designs, geometric lines and positive themes to match every lifestyle. MYME products are a world apart from conventional products and are expertly crafted with the merchant and consumer in mind. The purpose of MYME's creation is to serve and assist the user in living better through universal inspiring messages that happy and successful men and women have relied on for centuries throughout history. Today, we live in a technological age of unmatched proportion. Mobile devices are a necessary part of life, and we can't live without connectivity. MYME products provide connective duality: accessories that keep you connected to others, and more importantly, connected to yourself. MYME's inspiring messages are a constant reminder that will guide the user to live a better life. Become the great "ME" that you can be, with MYME! MYME's products promote the creative expression of its consumers with vibrant color selections and sleek geometric designs that command attention. Inspirational themes keep you focused, energized and reflect the true you. Live with confidence, convenience and comfort using accessories that define the way you live. MOBILE ACCESSORIES MAKER STANDZOUT SHOWCASES NEW PRODUCTS Aspire Innovations LLC, better known by its trade name, Standzout, started making innovative iPad and tablet stands not long after the first iPad was announced. "We wanted to create an accessory that would allow users to get the most out of their mobile devices," said Brandon Barnard, Aspire's Chief Executive. "We think that a floor stand that can do anything and go anywhere the way that the Standzfree can was a logical offshoot of how we wanted to use our iPads." The company started with the Standzfree iPad floor stand, featuring a flexible gooseneck that allows the user to place their tablet in a virtually unlimited number of positions to use their device anywhere they like, without having to use their hands to hold it. "We realized that people would want to be able to use their tablets while laying down in bed without having to waste energy holding the device up. The Standzfree allows users to do that, and we quickly discovered that it was handy for so much more," says Barnard. After the success of Standzfree, Barnard and the Standzout team began dreaming up the next phase of development. The team set to work and came back first with a universal holder that is capable of holding any tablet available on the market, is easy to use and retains an MEMS: AN ESSENTIAL BUILDING BLOCK An interview with Karen Lightman, Executive Director, MEMS Industry Group. CEDN: What is MEMS Industry Group, and why are you at the 2014 International CES? KL: MEMS Industry Group, or MIG, is the global industry association advancing MEMS across commercial markets. We represent the entire MEMS supply chain – from MEMS device manufacturers and software designers to equipment and material suppliers, and OEM integrators – promoting our members through a variety of ways. We are at CES because MEMS is an essential building-block technology for consumer electronics (CE). It's become the not-so-secret sauce in mobile phones, tablets, wearable devices for health and wellness, video game consoles and a seemingly endless list of other CE products. CEDN: If I were a CE OEM, what could I do with MEMS? KL: If you are a CE OEM, you are already working with MEMS, at least at some level. Smartphone OEMs, for example, rely on MEMS for the kind of functionality that consumers cannot live without. MEMS dramatically improves the human-machine interface, supporting portrait-landscape switching, better voice capture, gesture recognition, context awareness, activity monitoring, gaming and more. MEMS also supports outdoor – and soon indoor – navigation, temperature-sensing and augmented reality. Whereas CPUs, microcontrollers and DSPs provide the computational 'muscle' in CE, MEMS delivers the intelligence, and does so in a very tiny, lowpower package. While less visible to the consumer, some emerging categories of MEMS devices will make big differences for CE OEMs. They include energy harvesters, which convert vibration into energy; MEMS timing devices, which keep the electronic 'heartbeat' of CE products functioning properly; and RF-MEMS, which can reduce dropped calls and boost data transmission rates in mobile handsets. MYME products are meticulously engineered to surpass your expectations. Headphones, hands-free, speakers, chargers, cases and cradles are just a few of MYME's amazing products. MYME's creative staff continually presses the boundaries of today's technological market with cutting edge products that entice and challenge consumers to meet and exceed their absolute potential. MYME's commitment to stellar customer service and a massive distribution network provide merchants unlimited access to MYME's wealth of resources. To see one of MYME's latest achievements, the MYME FLEX, visit MYME's exhibit conveniently located in the Gold Pavilion at booth 80324. MYME's FLEX headphones are scientif- attractive aesthetic that most universal holders lack. "The tablet market isn't just for iPads anymore," says Barnard. "Our Universal Holder will easily accommodate any tablet on the market, including the iPad Air and iPad mini." But they didn't stop there. They also created a desk-mount system that requires no tools to mount and remove making the stand just as portable as the tablet itself. "Designing products that are as functional as they are beautiful is what's important to us," says Blake Frazier, Operations Administrator at Aspire. "There are a lot of desk and table mounts that require tools to mount or leave unattractive hardware sticking out. The Surmount, when it is attached, just looks like it belongs. "The Surmount takes a new CEDN: With products like Jawbone, Fitbit and Nike+ Fuelband SE captivating people everywhere, where is MEMS going in the health and wellness space? 31 ically designed for absolute comfort with a headband that displaces pressure and rests gently on the head. This ground-breaking design eliminates pressure on the ears and the discomfort associated with conventional headphones. The FLEX series provides unlimited listening pleasure with exquisite sound quality at a very competitive price. MYME produces truly remarkable products created with inspiration and personal freedom. Visit the World of MYME today. Representatives can show you how its products can improve your life and business for a better tomorrow. Visit MYME at booth 80324. For more information, call 305-592-7906, fax 305-592-7908, or go online at www.mymeworld.com. approach to the desk clamping problem." Frazier continues. "It uses a slide with stops that will accommodate any table, desk, or bar up to four inches thick, then a discreet knob to tighten the clamp down. The result is more functional and more visually appealing than its competitors." The Standzout team also created a simple and effective wall mount that allows users to set up multiple mounting sockets around the home to use their tablets hands-free in the most commonlytraveled areas of their homes and workplaces. Standzout is exhibiting at CES 2014 in booth 6720. Standzout products are available online at standzout.com. Call 855-STANDZOUT (855-782-6396) to contact Standzout. in Internet of Things (IoT) applications. From refrigerators and microwaves to coffee makers, security systems, HVAC systems, you name it, and MEMS is going to be there soon, if it's not there already. KL: We are just scratching the surface with wearables, which are enabling people to track and improve their wellness. With armbands first to market, we are seeing the emergence of smart wristwatches and soon there will be smart glasses (e.g. Google Glass). The CE possibilities in the wellness space are truly endless. But one doesn't have to be a psychic to predict that the digital health landscape is going to explode. From intelligent asthma inhalers and electronic insulin patches to ingestible sensors that monitor medication dosage, digital health applications are revolutionizing what it means to be a 'patient.' CEDN: Where can I learn more about MEMS at the 2014 International CES? KL: That's actually one of my catch phrases, and yes, I truly see a future where MEMS is everywhere improving people's lives. MEMS is integral to home automation, and will play a critical role Visit MEMS Industry Group at booth 25736. For more information, go to www.memsindustrygroup.org, call 412390-1644 or email info@mems industrygroup.org. CEDN: It sounds like MEMS can do everything and will be everywhere. KL: MIG is offering two great ways to connect with MEMS during CES. We are hosting the MotionTech TechZone at LVCC South Hall 2, booth 25736, joined by MEMS suppliers, end-user companies and integrators that are demonstrating the power of MEMS in consumer applications. MIG is also hosting a MEMS conference track, "MEMS Sensor Fusion―Revolutionizing the Internet of Things," on January 8th, 1:00-5:00 p.m. in LVCC North Hall, room N261. We have an amazing line-up of speakers, and CES attendees can still register for the conference track session online at www.cesweb.org.