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4 GENERAL NEWS KITCHENWARE NEWS & HOUSEWARES REVIEW Melitta USA Ventures Further into Single-Serve Market Melitta USA is evolving even further into the booming single-serve market with its premium Melitta Café de Europa Gourmet Coffee option for Keurig-style machines*. Continuing Melitta's long-standing tradition of quality and innovation in coffee, the new single-serve cup is designed to deliver a heightened sensory experience to the entire brewing process. Unique to the category, consumers can actually see and smell their coffee (100 percent premium, high-grown Arabica beans, batch-roasted and ground extra fine) from the moment they remove the cup from its individually sealed freshness pack. Each cup is made with a Melitta filter, and upon brewing, water fully saturates the grinds for a bold, flavorful cup of coffee. One of the enduring criticisms of singleserve cups is that they too frequently end up in landfills and negatively impact the environment. Designed with the environment Tovolo Expands Presence in Japan Tovolo® is significantly expanding its Japanese presence by establishing a nationwide distributor partnership with EntreX Inc. EntreX is a widely respected Japanese importer and distributor of branded kitchen, home and gift products, including Vitamix, Built NY and Umbra. The partnership with EntreX will allow Tovolo to grow its presence from a few independent kitchen stores to a broad-based retail representation in Japan. "EntreX has an outstanding mix of brands and retailers in its portfolio that serve as an ideal complement to our own brand," said P.T. Caso, Founding Partner and Chief Business Development Officer of Tovolo. "The Japanese market offers significant growth potential and represents an integral part of our global growth strategy. This is why we chose to work with EntreX, a company with a successful track record of bringing companies to market and building strong brands." "Tovolo is a brand that has great synergy with us in terms of business philosophy and values," said EntreX Inc. "Our company is dedicated to providing Japanese consumers with innovative n JANUARY 2014 n www.kitchenwarenews.com in mind, Melitta's single cup coffees are ecofriendly and 100 percent recyclable. "We're excited to offer this gourmet option to coffee enthusiasts, who no longer have to choose between quality and convenience in single-serve," says Vice President of Marketing Chris Hillman. "A lot of time and hard work was invested in developing this new product, and we truly believe that our single cups deliver the best coffee flavor of all options available in the marketplace. The fact that our product is also eco-friendly is an added bonus – just another one of the many points that differentiates our product from others in the category. Melitta's Café de Europa Single Serve Gourmet Coffee has recently expanded into all major grocery retailers in the Northeast. The product – available in Classique (medium roast), Vienna Roast (dark roast), Blanc et Noir (a blend of light and dark roasts) and Espresso Toscana (extra dark roast) varieties – is also available for purchase online at www.melitta.com and www.amazon.com. It is also available at other select retailers throughout the United States with a MSRP for a 12-count box of $9.49. housewares and gift items that will bring joy to their lives. All the Tovolo products we will be distributing throughout the country are very much in line with this mission." Tovolo's new distribution partnership will officially kick off with a day-long press and retailer/buyer event on December 13, 2013 at goo ITALIANO, an Italian restaurant in Shibuya, Tokyo. Highlights of the event include cooking demonstrations from Seattle-based Chef and creator of Thaifusions Gourmet Sauces, Max Borthwick, and Tomo Kurihara, a notable Japanese culinary personality. Both demonstrations will incorporate a diverse mix of Tovolo products and will be followed by a press conference and various tastings led by Borthwick and Kurihara. "I'm honored to be a part of this launch, and am excited to introduce my style of cooking to the event's guests," said chef and owner of Seattle-based Primo, Max Borthwick. "I'm also very much looking forward to working with Ms. Kurihara and to sharing my love of Tovolo and its products with the Japanese market." Culinary personality Tomo Kurihara added, "As a proponent of fun and approachable cooking, I'm very excited to be working with Tovolo on their launch in my native Japan. The language of food is universally understood, and the multiple styles and techniques of Chef Borthwick and myself will help demonstrate that Tovolo's products are as effective in Japan as they are everywhere else in the world." * Melitta products are not aff iliated with or approved by Keurig Inc. Melitta's singleserve cups work in most Keurig-style brewers, except the KeurigVUE® brewing system.