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12 SUPPLY! www.gourmetnews.com STAR KAY WHITE: EXPERIENCE MORE THAN A CENTURY OF QUALITY EXTRACTS, INGREDIENTS Star Kay White Inc., originally Star Extract Works, has been making premium quality extracts and flavor ingredients for over 123 years. Founded by David Katzenstein in 1890, Star Kay White's 5th generation company is still selling its original extract formulas. Walter, Jim, Ben, Alex and Gabe Katzenstein have all learned the art of making fine extracts from their respective grandfathers. Stary Kay White MTC Industries (Con't. from p. 1) nutraceutical, pharmaceutical, cosmetic and pet food industries. Our company niche is supplying ingredients of the highest quality available. We are committed to providing world-class ingredients at competitive prices. The company prides itself on a well-trained staff and managing team. SUPPLY!: What is new and exciting for MTC? JW: During the past few years, MTC has developed and manufactured a wide range of new ingredients for its customers in the beverage, food, nutraceutical and pharmaStratum Nutrition (Con't. from p. 1) SUPPLY!: Describe your company's current marketing strategy. HT: We are focused primarily on specialty health ingredients. We promote these specialty, branded ingredients within our industries by showcasing the science and unique positioning opportunities: online, with relevant PR, articles and white papers, global events, and directly to targeted partners. We are also working to educate consumers, primarily with online marketing efforts, while building brand awareness of our specialty ingredients. SUPPLY!: Where is your current product emphasis? HT: The specific specialty health products Food for Health (Con't. from p. 4) vegetable and grass juice powders into their branded dietary supplements, foods and beverages or simply resell the powders in bulk as a 1:1 replacement for fresh produce. Our sister company Activz does both; they use our powders as ingredients in their natural supplements line and sell 11 of the powders in individual canisters for everyday use. Although our powders are most commonly formulated into edible products, they also make excellent natural ingredients for cosmetics, dyes and other non-food products. Pines International (Con't. from p. 4) that if they wait a week or more after jointing, they can increase their yield per acre by as much as 400 percent. You can easily see the difference in quality by comparing the color of these products with Pines; however, you will want to make sure you check the has a wide range of these "Classic Extracts": Peppermint, Ginger, Almond, Lemon, Cinnamon and Rose, to name a few. Many of Star Kay White's Classic Extracts are original formulas dating back to the beginning of the company. The company's world-famous Chocolate Extract #18® is a standard for flavor houses around the globe. From baking and ice cream to brewing and fine distilled liquor, ceutical industries, and research communities worldwide. The top compounds we supply are PQQ, Natural Vegeterian N-Acetyl D Glucosamine, Bilberry, Resveratrol, LHG (Luo Han Guo), Chondroitin, Glucosamine, Creatine, Alpha Lipoic Acid, SucraPure (Sucralose), NANO-SEDDS-Q10 brand family products, MTC NANO-SEDDS Antioxidants, and MTC NANO-SEDDS OTP (Oil to Powder). We provide our customers with a wide variety of services to satisfy any special demand or need. Because of our quality, full-line technical support, on-time delivery and competitive prices, MTC products have been well received by food, beverage, nutraceutical and pharmaceutical that we are focused on globally include NEM for joint health; BLIS K12 and M18 probiotics for oral, immune and dental health; and ACTAZIN for digestive health. These are global priorities that we are focused on for dietary supplement products. SUPPLY!: What recent events support your top products? Star Kay White's Pure Chocolate Extract #18 has been used for it all. Star Kay White's two-fold Gold Star® Pure Vanilla is made with the finest quality (Grade 1) Madagascan (Bourbon) beans on the market. Most retail extracts have 100 grams of vanilla beans – of any grade – per liter of extract. Star Kay White Gold Star Vanilla has twice the amount of Grade 1 flawless vanilla beans per liter of extract (200 grams per liter) and no sugar. With these all-natural products sold at extremely competitive prices, a small sample will leave little doubt! Gold Star Pure Vanilla Extract is the richest, most flavorful and best-valued name in the marketplace today. companies worldwide. MTC owns U.S. and international patents for the NANO-SEDDS CoQ10, SEDDS Milk Thistle, SEDDS Resveratrol and many SEDDS Antioxidant family products. We also have three U.S. trademarks: SEDDS technology for the poorly water soluble high purity ingredients, NutraPure for nutritional health dietary supplements, and Pharm-ONE for the generic pharmaceutical products. SUPPLY!: What is your strategy for the next few years in this tightening marketplace? JW: The MTC strategy is to consistently use our U.S. trained technology, our strong expertise and our Chinese low-cost manufactur- overall NEM brand awareness. More relevant to our industry, ESM Technologies has a newly accepted use patent for NEM. This new patent strengthens the support for any marketing and use structure/function claims for products utilizing our NEM brand eggshell membrane ingredient. Separately, we have also been working with Nutravail to develop a soft chew delivery format which successfully incorporates a full 500mg daily dose into one, small tasty soft chew. We are sampling this prototype during Supply Side West. HT: We have a number of exciting news for our NEM ingredient. To support consumer education, we've launched a new product-specific website at www.nemjointhealth.com. The site teaches people that NEM is a natural, food-sourced ingredient, and how it can help them support their healthy joints. This is reinforced with website and social media posts regularly, so that we can continue to engage new people and raise the HT: The products in the Stratum Nutrition portfolio are truly unique. You cannot get our products from other companies. We have IP and science on our specific ingre- FD: Continuing with the theme of purity and simplicity, products that have "free from" claims are really gaining traction in the market. This year, we are excited to present our organic acerola juice powder, which delivers 25 percent vitamin C content in every batch and is completely free from synthetic ascorbic acid – unlike our competitors' acerola powders, which peak at 18 percent vitamin C and usually require added ascorbic acid to reach even that amount. FD: The technologies we rely on achieve nutritional quality unmatched by our competitors. Our fruit and vegetable powders are dehydrated with our proprietary method, which evaporates water molecules using only wavelengths of natural light, protecting the nutrient compounds throughout. Our raw grass juices are dehydrated using ambient spray-drying, which never heats the product above 106 degrees Fahrenheit (41.1 degrees Celsius) – well SUPPLY!: What products do you see as being hottest this year? color of the product shipped and not depend on samples they send for evaluation. Pines is proud to have been the original company to supply cereal grass and alfalfa ingredients to companies that attend Supply Side. For 37 years, leading companies that share our commitment to quality have insisted on sourcing their cereal grass and al- SUPPLY!: What distinguishes your products from the competition? SUPPLY!: What distinguishes your product from the competition? falfa from Pines International. We are the first and foremost producer of cereal grass and alfalfa, and the only company to use modern, stainless steel, food grade, computer-controlled facilities. Our facilities are used only for certified organic cereal grass and alfalfa, and are never used for pesticidebased animal feed alfalfa, which is the main n NOVEMER 2013 n GOURMET NEWS Being a major ingredient manufacturer in the global ice cream industry, Star Kay White also makes a wide range of candies and syrups that consumers have enjoyed as their comfort foods for over one hundred years. Through this experience, Star Kay White has developed a line of retail candies: Cappuccino Bambino® and Mocha Motion® which it has found to be extremely popular sellers in both ice cream and retail. These chocolate coffee confections are unlike any other. The perfect on-the-go coffee candy. Catch the Buzz®! For more information, go online to www.starkaywhite.com or call 845-268-2600. ing base to construct our ingredients platform, and to develop and produce our patented and branded high-quality health products efficiently. MTC is a true low-cost supplier who views the global market as a platform to showcase its products and technologies. Our customer base is as diverse as our marketplace, and large manufacturers in Asia, Europe, North America, South America and many other areas of the globe are already benefiting from the quality raw materials that make MTC Industries a global leader. Visit MTC during Supply Side West at booth 24060. For more information, go to www.mtcindustries.com, call 631-274-4818 or email sales@mtcindustries.com. dients, not borrowed, to support the primary positioning, and each has its own unique source, features, and benefits. This is the basis of forming the partnerships we have in developing our portfolio. We believe these are all important benefits to our finished product partners as well, but each also has to be consumer needed, safe, reliable and effective. If it doesn't work, there will be no product loyalty or repurchase. We make sure our products work and assure reliable quality. Each of our individual specialty products has differentiators from the competition, and we would love to talk to people more about what those differences are. Visit Stratum Nutrition at booth 30027 during Supply Side West. For more information, visit www.stratumnutrition.com, call 888-4035039 or email info@stratumnutrition.com. below the widely touted "raw" standard of 118 degrees Fahrenheit. These gentle processes protect nutrients so effectively that the powders retain their original nutrition, real color and full flavor and have a shelf life of several years. We never add artificial vitamins, colors, flavors or preservatives to imitate the quality of fresh produce. We simply preserve the original qualities of the real thing. For more information, visit www.ffh powders.com, call 801-854-9399 or email sales@ffhpowders.com. product from most of the animal feed factories that sell organic cereal grass and alfalfa at Supply Side. Those who seek quality always choose Pines. To contact Pines International, call Cynthia Tong at 785-841-6016 x422. For more information, visit www.wheatgrass.com.