Oser Communications Group

Produce Show Daily Oct. 17 2013 (PMA)

Issue link: http://osercommunicationsgroup.uberflip.com/i/192606

Contents of this Issue


Page 29 of 71

30 Thursday, October 17, 2013 DRISCOLL'S DIGITAL DISPLAYS EDUCATE SHOPPERS These days, smart retailers maximize produce sales by developing branded berry patch merchandising programs, understanding their shoppers' needs and practicing good "cold chain" management to maximize the shelf life of their highly perishable fruits and vegetables. So what's the future of the in-store shopping experience? Driscoll's® Only the Finest Berries™ is demonstrating how high-tech retail displays may play a key role in the future of the grocery shopping IDAHO-EASTERN OREGON ONIONS/USA ONIONS PROMOTION FIRES UP ANOTHER TAILGATE PARTY As part of the Idaho-Eastern Oregon Onions/USA Onions grilling promotion platform that includes a football tailgating message with Weber-Stephen Products LLC, the Committee is putting it through the uprights with a tailgate party at PMA that is sure to please customers and expo attendees. The Committee will use the booth as an opportunity to share information about their retail and promotion programs, with a focus on connecting with customers. Connection to Buyers Idaho-Eastern Oregon Onions/USA Onions wants to make this year's PMA booth a go-to for onion buyers. The Committee will be serving wonderful food and providing great giveaways, but the focus this year is to make the buyers welcome, and to provide key information that will allow buyers to increase their ORGANIC BABY KALE AND SUPER MIX SUPERFOOD AVAILABLE FROM CLASSIC SALADS By John Burge, Vice President of Sales and Marketing, Classic Salads Since their introduction six months ago, Organic Baby Kale and Super Mix Superfood™ have been extremely popular within retail supermarkets and food service restaurants. Kale is the ultimate superfood. Its rich dark leaves provide 540 percent of the recommended daily allowance of vitamin K, and over 100 percent of vitamins A and C. Both salads are excellent sources of fiber, calcium and folate. They are packed with agents for lowering blood pressure and reducing inflammation as well as providing anticancer properties. Our pre-washed Baby Kale and tender Super Mix Superfood blend have an upscale appearance with a mild and flavorful taste. These two salads can stand alone, and also make for great additions ENJOY TOP QUALITY FINGERLING POTATOES FROM MOUNTAIN VALLEY PRODUCE Mountain Valley Produce is one of the top producers of fingerling potatoes. Varieties sold include Russian Banana, LaRatte, Austrian Crescent, Rose Finn and Purple Peruvian. Mountain Valley's product is distributed to many major retailers as a full-time offering. Mountain Valley's Willie Myers label fingerlings are available in several retail packs, including 2, 4 and 5 lb bags. Buyer's label fingerlings are also available. CAPE COD SELECT PROVIDES PREMIUM, FARM FRESH CRANBERRY PRODUCTS Fueled by her entrepreneurial spirit and 70 years of family ownership and tradition, Cindy Rhodes launched Cape Cod Select in 2009 with a vision to popularize cranberry consumption by making innovative products that would be easy for consumers to find, easy to eat, and listed at an affordable price. Today, Cape Cod Select offers retailers a line of premium, farm-fresh, and recipe-ready healthy cranberry products that are ideal for baking, making sauces or chutneys, as a topping, or for making delicious smoothies. Cape Cod Select's fresh frozen cranberries are packed in 16-ounce and 10ounce bottom-gusseted stand-up bags for consumer convenience. Consumers can also purchase Cape Cod Select's new Cranberries Plus Blueberries and Cranberries Plus Apples packed in 16-ouncebags. Cranberries are one of only three commercially grown fruits that are native to North America and are tart, tangy Produce Show Daily experience. High-tech display models will empower the produce manager at the local store level, while providing customers with a customized experience and information they need. The software system of the digital displays will allow for messaging that is easily customizable at the individual store level, quick and easy changes to sales in the onion category. Booth staff will be eager to share examples of POS, food service tool kits, sizing guides and other Committee developed promotion pieces that buyers can effectively use to boost sales. Also, the Committee has sponsored 10 shipper scholarships to allow more shippers the opportunity to work in the booth and personally connect with onion buyers that attend the show. Retail Onion/Grill Display Incentives Beginning September 1, while supplies last, custom Weber® charcoal grills will be provided to retailers upon request, free of charge, for in-store displays, provided showcase special offers (prices and promotions), and custom graphics which convey the appeal of local offerings and community activities. To learn more, visit Driscoll's at booth 3339 during Fresh Summit. You can also go online at www.driscolls.com, call 831-763-3259 or email frances.dillard@driscolls.com. they meet the terms and conditions listed at www.usaonions.com. Facebook Sweepstakes Daily and weekly Facebook sweepstakes will take place from September 15, 2013 through December 1, 2013. The prize of a Weber gas grill will be awarded on December 1, 2013, and the winner will be randomly selected from entries made in the contest during the September to December time frame. During Fresh Summit, visit IdahoEastern Oregon Onion Committee at booth 1831. Get in touch by going online at www.usaonions.com, or by calling 208-722-5111. to traditional iceberg or romaine-based salads. Their flavor and nutritional content make them ideal for salads, soups and stir-frys. Baby Kale and Super Mix Superfood are available in 5-ounce and 10-ounce organic retail clamshells, and 2lb organic food service clamshells. They are also available in 3lb conventional food service bags. spinach, baby arugula and baby kale. Originally founded in 1983 as Lance Batistich Farms, the Classic Salads heritage encompasses over 30 years of farming innovation and over 13 years of salad processing experience. The Classic Salads brand represents world-class salad products and first-class service to our national customer base. Another important part of Mountain Valley's business is food service. Fifty pound cartons, RPC or bulk mini bags are available for industry. Today's consumers look for great taste and convenience. At home or on the go, fingerling potatoes fit the bill. Mountain Valley is surrounded by the Rocky Mountains in Colorado, enjoying a natural mountain barrier and cold winters. These conditions eliminate or reduce pest problems, so the chemical usage is less than many growers in other regions. The climate gives Mountain Valley's green-grown produce a highaltitude vigor you can taste. About Classic Salads Classic Salads is a leading national grower, processor and distributor of conventional and organic gourmet baby leaf salads, which include spring mix, baby berries high in antioxidants and vitamin C. Cape Cod Select's new premium Cranberries Plus Blueberries and Cranberries Plus Apples really packs a solid punch of powerful health benefits as the fruits work together to provide consumers with a double dose of antioxidants. Cape Cod Select has embarked on an aggressive, sustainable program that allows it the ability to trace its cranberries directly from their bogs to consumer tables. As part of their initiatives, Cape Cod Select has built a new state-of-the-art processing facility on its family farm, Edgewood Bogs. The new facility is the centerpiece of Cape Cod Select's green initiative, powered by a solar system that saves 7,803 trees and that will reduce the farm's carbon footprint by 660,000 Visit Classic Salads during Fresh Summit at booth 4853. For more information, visit www.classicsalads.com, call 831763-4250, or email Jburge@classicsalads.com. Visit booth 2227 at Fresh Summit, or contact the company by visiting www.mvproduce.com or emailing kurt@amigo.net. Need trucks? Call Mountain Valley Logistics at 800-360-2139. pounds over the next decade. Cape Cod Select's premium cranberry products are distributed by KeHe/Tree of Life, UNFI, Bozzuto's, DPI, Shelterwood Naturals, and Associated Buyers and are brokered by Source One. Cape Cod Select cranberry products can be found at fine retailers nationwide. Cape Cod Select's premium cranberry products are all natural, fresh frozen, have no additives or preservatives, and are an excellent source of antioxidants and vitamin C – not to mention they are non-GMO and kosher certified. For more information regarding Cape Cod Select, contact Cindy Rhodes by phone at 508-866-1149 or email at crhodes@capecodselect.com.

Articles in this issue

Links on this page

view archives of Oser Communications Group - Produce Show Daily Oct. 17 2013 (PMA)