Issue link: http://osercommunicationsgroup.uberflip.com/i/188844
Thursday, September 26, 2013 Gaming News VISIONTRON KEEPS YOUR CROWDS UNDER CONTROL, WITH STYLE Queuing systems mark the beginning and the end of the guest experience at any casino. An attractive, organized crowd control configuration can make all the difference between a positive and enjoyable customer experience, or a frustrating ordeal. Visiontron's crowd control and queuing systems are the solution to organizing people in any part of the casino – from lobbies to cashier lines, gaming floors, night clubs, attractions, and transport areas. Casino management can't underestimate the importance of an effective crowd control system's role in creating a smooth, pleasCooper Levenson (Cont'd. from p. 1) We are excited to announce that the conference is scheduled to be held May 20-21 in Atlantic City. In addition to the casino industry CEO presentations and the Wall Street panel that are back by popular demand, the organizers have included a half-day Hospitality Forum to address the increasing importance of non-gaming activities and amenities in a travel destination. The conference was founded by original partners Gaming Industry Observer, now a division of Spectrum Gaming Group, and Cooper Levenson, Attorneys at Law, and now includes the Great American Insurance (Cont'd. from p. 1) crime insurance marketplace? SH: Our philosophy has always been that exceptional customer service is paramount to our business. Because our team members are experts in this particular industry niche, we can more fully understand and respond to questions and concerns. Prompt claims handling is another aspect of our business we take very seriously. We address submitted claims immediately and, once settled, issue prompt payment. That's the reputation Great American has earned from many years in the business. GN: Are gaming operations at any more risk for crime than other types of Rymax (Cont'd. from p. 1) and offering timely product rewards that will gain share of wallet, provide a solid margin for casinos, and attract this demographic, building loyalty for years to come and giving your property a competitive edge. GN: Does merchandise play an important role in a successful player loyalty program? PG: There is an emotional connection between a casino's players and their merchandise offerings. Younger players want a reward that is hot right now and expect to redeem for luxury merchandise with a high perceived value. Millenials are ant, organized casino experience. Visiontron offers a full line of products to suit this need, including stanchion and belt systems, wall mount units, ADA-compliant dual line stanchions, fully customizable belts for branding, and signage for custom or standard messages. Our full product line relevant to the casino industry can be found at www.visiontron.com or at Global Gaming booth 1331. Visiontron has been a leading supplier of crowd control products to the casino industry for decades, including the Wynn in Las Vegas, Resorts World Casino in New York City, Revel in Atlantic City and architectural firm of Sykes O'Connor Salerno & Hazaveh (SOSH). Spectrum Gaming Group is an independent research and professional services firm. "Gaming knowledge on demand" is the company's motto and the bottom-line service offered throughout its entire line, including restructurings, market and feasibility studies, economic impact reports, gaming regulatory services, investigations and due diligence, publishing and research, presentations and conferences and more. Cooper Levenson's Casino and igaming law practice has become the preeminent source of legal representation for gaming-related interests worldwide. business? Will any crime policy satisfy the needs of these customers? What is trending in the gaming industry for crime claims? SH: Gaming operations are as much at risk for a crime loss as any other class of business. Gaming facilities have some of the same types of exposures as many retail operations, like purchasing of goods. This creates an exposure to vendor fraud if proper controls are not in place. Payroll and accounting departments are also areas exposed to fraud. However, gaming accounts have some exposures that are unique to their operations and require special consideration. For instance, a high volume of cash requires specific security measures that won't likely be addressed under a basic package policy. widely influenced by celebrity endorsements and retail trends, which generate a natural appeal and connection, as opposed to Baby Boomers, who lean towards housewares and jewelry. Fashion and electronics rewards are extremely popular, especially brands with a perception of luxury, such as Michael Kors and Beats by Dr. Dre™. Millenials aspire to have the latest products because their friends have them. This is especially true for electronics, which launches new products every three to six months. A successful player loyalty program must include a variety of brand name and luxury products that are on-trend to increase play, and in turn increase redemptions. We offer aspirational brands and exclusive access to merchandise at substantial cost savings, which further engages play- countless others throughout the United States. Visiontron's signature product line is the RetractaBelt stanchion – the tried and true industry leader in retractable belt technology. Retracta-Belt stanchions feature the highest-quality American-made construction, fully customizable finish options and belt designs, and the safest braking system on the market. You're guaranteed a long-lasting, wear-and-tear resistant product with safe belt retraction at any length, all with a 10 year warranty. In addition to Retracta-Belt products, Visiontron also manufactures conventional post and rope for the classic casino look, as well as panel systems, sign frames, custom signs, logo carpet Based in Atlantic City and Las Vegas, and headed by CEO Lloyd D. Levenson, the practice deals with every aspect of casino law: internet gaming, licensure, employee qualification, equipment approval, administrative proceedings, land use and more. Cooper Levenson has offices in New Jersey, Nevada, Pennsylvania and Delaware. SOSH Architects has built an impressive portfolio of uniquely designed projects and a reputation of professionalism and creativity. SOSH (partners Thomas Sykes, Thomas O'Connor, William Salerno and Nory Hazaveh) was recognized by "Hotel and Motel Management Magazine" as one of the We are seeing more robberies in the gaming industry, which we attribute to the poor economy. We are also seeing more vendor fraud and payroll schemes. Casinos focus so much on security in the gaming floor that they often don't realize equal attention is needed in the backroom operations. Unfortunately, that's often where the action is. GN: What would you tell business owners who think they are not at risk for a crime loss? SH: We would advise that any business that has employees is at risk for a crime loss. We often see operations with their "most trusted employee" handling multiple functions with no separation of duties. Then this employee, who sometimes has been with the company for ers to spend at your venue, build up points and earn their desired reward. GN: Which communication tools resonate with the younger generation? PG: Millenials differ from older players and require marketing efforts that fit their lifestyles, so any successful loyalty program must use social media to connect with this generation and build constant engagement. Using a variety of complementary communication tools is a powerful strategy that will stand out to efficiently capture this group's attention. By customizing the message and using the right technology at the right time, you can improve your program's engagement tremendously. Email can not be a sole communication vehicle anymore. To 31 mats, and more. Our inhouse manufacturing capabilities allow us to accommodate any casino's needs with quick lead times. As an American manufacturer, product quality is of utmost It shows importance. throughout our design and manufacturing process, to our finished product on your casino floor. Visit us at booth 1331 to view samples of our products, and see how Visiontron's products can improve your guests' experience. For more information about Visiontron, go online to www.visiontron.com, call 800-585-7750 or email salesteam@visiontron.com. And don't forget to stop by booth 1331 at G2E. country's top 10 design firms, with offices in Atlantic City and New York. Every year, the conference – which has been called the "Davos" of gaming – garners more interest from its participants, in part because gaming is growing more complex. The challenges grow and so do the stakes. Be sure to mark your calendar for May 20-21. Call the East Coast Gaming Congress Hotline at 609-572-7400 or visit www.ecgc.us for more information. For more information, visit booth #2537, go online to www.ecgc.us, call 609-572-7362, or email dvecere@ cooperlevenson.com. many years, is able to run off with a significant amount of money. Some crime losses occur that can cripple a business, preventing it from making payroll, or even leading to bankruptcy. In these instances, a crime policy can make the difference between keeping a business open, or completely shutting it down. In this tough economy, downsizing has become more commonplace. Former employees are upset and sometimes feel they have the "right" to get back at their employer. Or, we see employees desperate to pay their bills who commit fraud as a last resort. Crime coverage offers businesses peace of mind that they are protected in the event of internal or external losses. For more information, stop by booth 4110 and visit us at CrimeInsurance.com. effectively communicate with this demographic, text messaging and use of key social media formats is a must. Create players club rewards apps, post hashtag messages in casino signage and create messages that are easy to share on social networks. Reaching them wherever they are on the devices that they can't live without fosters a further connection with Millenials and shows that you speak their language and value their business. Today's technology allows casinos to reach players in real-time, with real rewards that creates a real and lasting impression. For more information, visit booth #2031 at G2E, go online to www.rymaxinc .com/player-loyalty.html, or call 866889-4813.