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AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH G2E Thursday, September 26, 2013 EAST COAST GAMING CONGRESS 2014 CONFERENCE IN ATLANTIC CITY By Donna M. Vecere, Director of Marketing, Cooper Levenson, Attorneys at Law The East Coast Gaming Congress, now in its 18th year, began with a simple mission: to be a sounding board for new ideas and a forum for discussion and debate about where the casino industry is heading. Every year, that mission has been met, thanks to the speakers who have taken on the challenge of putting forth their ideas, dreams and visions for the future of gaming. Speakers have included five governors of New Jersey, titans of Wall Street, and the leadership of every major gaming company and supplier, as well as of the American Gaming Association. Continued on Page 31 BALLY TECHNOLOGIES PRESENTS NEW ZZ TOP LIVE FROM TEXAS VIDEO SLOT GAME Oser Communications Group WHY BUY GREAT AMERICAN'S CRIME INSURANCE? Las Vegas AMERICAN GAMING SYSTEMS INTRODUCES BRANDED TITLES IN 2013 An interview with Stephanie Hoboth, Vice President, Great American Insurance Company An interview with Andrew Burke, Senior Director of Product Management, American Gaming Systems. GN: Why isn't a basic insurance policy good enough to protect against loss from crime? Isn't insurance just insurance? GN: Tell our readers about your company. What's your main line of business? SH: Crime insurance under a basic package policy may not be as broad as coverage under a specialized monoline crime policy. Every business owner has unique risk exposures and can benefit from a crime insurance policy tailored to meet their specific needs. GN: How has Great American become a leader in the AB: American Gaming System's (AGS) is a manufacturer of gaming machines in both class II and class III. Historically, we have been focused in the class II market and have a continued focus on class II. Because of the richness of our class II product, we have been able to bring our product forward in the class III space and are starting to selectively target traditional commercial jurisdictions. We have completed our field trial in Louisiana and are Continued on Page 31 Continued on Page 33 RYMAX: MARKETING TO THE NEXT GENERATION OF PLAYERS An interview with Paul Gordon, Vice President of Sales, Rymax Inc Global gaming technology innovator Bally Technologies, Inc. launches a new interactive slot game, ZZ Top Live From Texas™, rockin' for the first time at the Global Gaming Expo in booth no. 1127. "ZZ Top's catchy music and instantly recognizable looks are a perfect match with Bally's innovative slot technology," said Jean Venneman, Bally Technologies' Vice President of Product Management and Licensing. "Their high-energy blues-rock and on-stage panache has been entertaining people for more than 40 years, and we think our video slot will deliver a high-energy experience for players, while generating top revenue for casino operators." ZZ Top Live from Texas includes some of the PG: Given the rise of Millenials, casinos must be forward-thinking in their offerings, both on the floor and in the strategic direction of their loyalty programs, to capture the attention of this in-demand demographic. As player profiles change, casinos must shift their marketing resources away from non-gaming amenities and towards their player loyalty program. Rymax has proven expertise in developing player segmentation strategies, implementing a cross-promotional communication plan Continued on Page 33 Continued on Page 31 GN: How can casinos adapt their marketing strategies to attract younger players? TECH ART'S MAXTIME EVOLVES INTO MAXTIME 4H Arthur Miller, Owner of Tech Art, Inc. and inventor of the MAXTime® hole card reader, speaks with Gaming News readers about how the game of Black Jack is played and was revolutionized worldwide, by his invention. GN: Tell us how you came to invent the MAXTime hole card reader. AM: I was a dealer for 25 years. I dealt mainly at the old Dunes and then finished up my career at the Las Vegas Hilton. I saw a need for something to protect the hole card. I started making it out of balsa wood on my kitchen table. I graduated from there to plastic, and it's just grown and grown until where we are now. Continued on Page 33