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2 GENERAL NEWS KITCHENWARE NEWS & HOUSEWARES REVIEW n SEPTEMBER 2013 n www.kitchenwarenews.com General News Lifetime Brands and Debbie Meyer Products Sign Licensing Deal Lifetime Brands, Inc., a global provider of kitchenware, tabletop and home products, has signed an exclusive licensing agreement with Housewares America, Inc., (The Debbie Meyer Company) to manufacture, market, sell and distribute Debbie Meyer Products worldwide. Lifetime Brands will expand distribution for the Debbie Meyer brand throughout its international network. According to Debbie Meyer, world-famous and award-winning, entrepreneur, inventor and media personality, "As I continue to develop new products across the kitchen and home for my Debbie Meyer brand, I know that a partnership with Lifetime Brands will not only help me continue to increase my distribution, but also to help me apply my proprietary technologies to even more new products and categories." "Lifetime Brands and Debbie Meyer are both passionate about developing innovative products that solve problems for consumers in a simple and cost effective way," said Dan Siegel, President, Lifetime Brands, Inc. "The Debbie Meyer brand is a perfect addition to the Lifetime Brands family and we are excited about the opportunities this partnership will foster. We look forward to building upon her successful collection of home solutions." According to Peter Kamenstein, Kamenstein/DFL Division Chairman at Lifetime Brands, Inc., "Consumers are spending more money on fresh fruits and vegetables than ever before, and with that trend has come a need for improvements in how we preserve and store produce and other foods. Lifetime Brands is placing greater emphasis on building its food preservation solutions business, and the Debbie Meyer brand is a natural and welcome addition. We admire her sensible, clever and money-saving solutions to everyday problems, and look forward to bringing her innovative products to retailers and consumers everywhere." Lifetime Brands and Housewares America will ensure that Debbie Meyer Products' retail customers have a seamless product supply during the transition, which should be complete by September. Debbie Meyer is one of America's leading inventors and developers of practical everyday solutions that improve the quality of life and save money. Debbie Meyer products are currently available at retailers and online. Debbie Meyer, a featured brand on HSN, is all about creating efficient, economical and easy solutions to problems in the home. Meyer is probably best known for her Debbie Meyer® GreenBags®, which recently hit the 1 billion bags sold mark. Debbie Meyer GreenBags are made with a proprietary formulation of natural minerals that create a beneficial storage environment to help extend the life and freshness of fruits and vegetables. Meyer's product collection also includes Debbie Meyer UltraLite GreenBoxes™ (proven to keep produce and baked goods fresh longer), and, among other notable products, the Debbie Meyer GeniusVac™ (a handheld portable, battery operated food vacuum sealing system), the Debbie Meyer GeniusRack™ (a bakeware and cookware organizing solution), and the Debbie Meyer DishwasherPal™ (a patented mat that goes inside the dishwasher to keep dishes and glasses from shifting).