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8 NATURALLY HEALTHY www.gourmetnews.com DRINK HEALTHY WITH ADAM TEA Green and black Ceylon teas are chock full of flavonoids and other healthy goodies— and ADAM's line of pure green and black Ceylon teas blended with specially selected local herbs, fruits, vegetables and spices ensure that, like nutritionists agree, tea is good and good for you. Nutritionists also recommend brewed teas over bottled to avoid extra calories from sweeteners and loss of nutritional benefits in the bottling process. Enjoy unlimited natural drink recipe potentials with just a few ADAM products at hand. New Supreme blends and Exotic Masala blends with 18 luxury pyramids in limited quantity collectible tins have arrived. These blends are wonderful as either a gift or a self-indulgent treat. ADAM brand teas only use the top 10 percent of 200 grades of tea. These magnificent blends are housed in luxury pyramids then kept fresh in a resealable plastic bag that is packed into a premium collectable tin with gold embellishing and logo embossing. This natural super drink's stellar profits are as healthy as its ingredients. BACK TO NATURE EXPANDING ITS NON-GMO OFFERING TO INCLUDE GRANOLA, SOUPS By Erin Brown, Brand Ambassador at Back to Nature Back to Nature, well-known for its wholesome and delicious crackers, cookies, granola, nuts and trail mixes, is expanding its offering to include Non-GMO Project Verified products in the granola and soup categories. As the momentum for Non-GMO and other "free-from" products continues to grow, the latest offerings build on the midsummer launch of Back to Nature Juice, its first non-GMO product. The company is preparing to launch a line of clustered granola featuring exciting ingredients like coconut, tangerine, apples and ba- nanas. These new granola products fill a void in the category for Back to Nature, which currently offers a line of traditional, loose breakfast granola. "Granola has become a snack food, not just a breakfast food," described Mark Eisenacher, Director of Marketing at Back to Nature. "Breakfast and snack-time are overwhelmed by sugar; instead, we developed granola clusters featuring unique fruit inclusions that offer natural sweetness and healthy benefits like fiber and antioxidants." The brand has been very successful over the years with taking familiar and conventional product concepts and "un-junking" them. Their entry into the soup category 100TH MONKEY MUSHROOM FARM CREATES KITS FOR THE HOME GROWER When the team at 100th Monkey Mushroom Farm started telling people that they could use the mushroom kits to create their own mushroom gardens at home, they couldn't believe it. A mushroom garden at home? Grow organic gourmet mushrooms all year round? Grow mushrooms just as easily on an urban balcony as on a rural farm? People were wild about the idea, and the word spread. Soon enough 100th Monkey Mushroom Farm was featured in Edible Austin, written up in the Austin American Statesman, included in the documentary How Mushrooms Can Save the Planet, and so on. From the hundreds of stories the Mushroom Farm team has heard from happy mushroom-growing fans and a tremendous amount of repeat business from loyal customers, it is clear to see that people love using the kits to grow mushrooms at home. One of the reasons for 100th Monkey Mushroom Farms' popularity is that the company offers a selection of mushroom kits so that there is a kit for everyone's tastes. For those who prefer to grow mushrooms on the kitchen counter with an easy, readyto-grow kit, the Indoor Mushroom Kit includes everything needed to start growing delicious elm oyster mushrooms right away. What makes the Indoor Mushroom Kit unique is that people can use their spent kit to inoculate coffee grounds and create three more kits, and each of those kits can potentially produce three more kits. Because peo- BROWNIE CRUNCH: THE BEST PART OF THE BROWNIE MADE WITH THE BEST INGREDIENTS Imagine the best part of the brownie – the crispy edges that form around baking pan that people clamor for. Now imagine this indulgence is an all-natural snack that's only 120 calories per 1-ounce serving. It's real. It's Seth Greenberg's Authentic New York Brownie Crunch. Now, imagine the flavor of rich chocolate with the spicy taste of jalapeño, chile, and chipotle peppers just like the confections leading chocolatiers are creating. Inspired by the way chocolate and spices from all over the world are being melded into sumptuous flavors, the new Southwest Brownie Crunch line brings together the sweet and the spicy with the piquant tastes of jalapeño, chile pep- Hot in the winter, cold in the summer. Brew great tea every time with ADAM! With a story as rich as our teas, ADAM procures exquisite Ceylon tea then blends, flavors, packs and exports consistent high quality tea internationally. Perfect humidity, cool breezes, and ideal rainfall provide a climate that fosters a choice production of the highest quality teas in the world. The Sri Lanka Tea Board protects the integrity of its most precious commodity by awarding only its finest teas with the coveted Lion Seal. ADAM only uses pure Lion Seal Ceylon tea rather than the common diluted hybrid found most everywhere in the United States. follows the same rationale and builds on another trend: ancient grains. "We looked at the category and saw an opportunity to develop nutritious, simple recipes that consumers understand," explained Vincent Fantegrossi, President and CEO at Back to Nature Foods Company. Rather than launch another Chicken Noodle, Back to Nature developed Chicken and Quinoa, applying the same logic for Beef and Barley, Minestrone with Faro and other options available for sampling at its booth (629) at Natural Products Expo East. "A hearty soup is meant to be healthy. By limiting sodium and replacing conventional white rice and pasta with ancient grains, we developed soups that are delicious and wholesome. That's the core of Back to Nature." The company expects to begin shipping soup in January 2014. The strategy is working well for Back to Nature. They began shipping three flavors of ple can enjoy up to 13 kits from one Indoor Mushroom Kit, they recognize and appreciate the tremendous value in the products and quickly become loyal, repeat customers. And, for those who want to grow a personal mushroom garden, there are two options. First, the Mushroom Straw Garden Kit can be used indoors, outdoors, and year round to create an elm oyster mushroom garden in just about anything that holds straw: buckets, garden pots, laundry baskets, hanging baskets, burlap bags, cooking pots, strainers, and of course, garden beds – even in a pair of old sneakers. Gardeners also enjoy using shiitake Mushroom Log Kit to create an outdoor mushroom garden from hardwood logs or stumps. People love the idea of using wood from their yard to create a shiitake mushroom garden that requires a small amount of up-front work and virtually no maintenance afterwards. Although mushrooms grown on logs per and smoky chipotle and the very best part of the all-American brownie in a sweet, spicy, crispy treat made with the best ingredients. Brownie Crunch's toffee chips are made for them by a small Midwestern toffee specialist from the finest local ingredients with a recipe tailored to their specifications for flavor and piece size as well as its ability to withstand the baking process. Of course, it's a delicious, all-ages treat paired with a cold glass of milk. But it's also ideal for an uncommon adult treat paired with a microbrew like a malty dopplebock or dry barrel-aged stout. Imagine a footed bowl of festive peppermint ice cream topped with the n SEPTEMBER 2013 n GOURMET NEWS ADAM has been spearheading Sri Lanka's tea industry by providing superior teas and courteous service for 60 years after planting hopeful roots in sunny California 25 years ago. ADAM Tea is diligent in its pursuit of delivering the perfect cup of tea. All Adam teas are specially selected estate teas that promise to deliver in aroma and taste – and the team at ADAM even varies its blends to suit local water and bring out the full flavor of the Ceylon teas. For more information call 888-725-0365, email GourmetNews@AdamTea.com or head online to www.AdamTea.com. All-Natural, Non-GMO Project Verified Juice to Whole Foods Market in July. Available in eight-count cartons of 6-ounce pouches, the juice is made from real fruit concentrate, naturally sweetened and contains no added sugar. Like all Back to Nature products, it contains no artificial preservatives, flavors or colors. As the company expands into new categories, the brand is fully embracing NonGMO Project Verification. By January 2014, Back to Nature will be distributing NonGMO Project Verified products across multiple categories. "We are working on verification for all Back to Nature products," said CEO Vincent Fantegrossi. "We know it's important to be transparent about our ingredients, it's the right thing to do." For more information head to www.backtonaturefoods.com, call 239-260-3204 or email meisenacher@backtonaturefoods.com – or head to booth #629. can take an average of six to eight months to start producing, they continue to produce for years to come! That's a no brainer. 100th Monkey Mushroom Farm is proud to be the first mushroom farmers in the country to introduce to retail stores a variety of mushroom garden kits for people to grow mushrooms anywhere, anytime. The company's mission is to create mushroom kits that make gourmet mushrooms affordable and accessible to everyone. Although the Monkey Mushroom Farm team has taken a large step toward accomplishing this goal, it will continue to work on developing other kits to reach an even greater audience. So, stay tuned… and happy growing from the team at 100th Monkey Mushroom Farm! For more information visit www.100th MonkeyMushrooms.com, email info@100th MonkeyMushrooms.com, call 512-8200001—or head to booth #8209. rich crunch of Mint Chocolate Chip Brownie Crunch – a perfect ending to any meal. In addition to being 100 percent all natural, Seth Greenberg's Authentic Brownie Crunch is a certified kosher treat that's made in the United States. The new Southwest Brownie Crunch line melds the flavor of rich chocolate with the spicy taste of jalapeño, chile, and chipotle. Brownie Crunch is also available in Chocolate Chip, Mint Chocolate Chip, Toffee Caramel, Orange, and Cinnamon Cappuccino. Seth Greenburg's Brownie Crunch: The brownie reinvented! Learn more at www.browniecrunch.com.

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