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18 NATURALLY HEALTHY www.gourmetnews.com EZ SQUEEZEES: FILL, SQUEEZE, EAT, REPEAT By Jordan Takas, Co-Founder & Managing Partner, EZ Squeezees LLC As a health-conscious adult, eating well is a choice that I make every day, at every meal, with every bite. Food advertisements are shouted at us every time we turn the corner; from a hot-dog stand to fast food ads on a passing bus. Throwing in the towel and eating that $1.99, 1,000 calorie meal is so easy and tempting. What stops most adults from doing it on a daily basis? Habits and education. Looking at my 2-year-old during meal- time, I realize that I have an obligation to educate her about food choices and eating habits. The same diligence I exercise in teaching her to look both ways before crossing the street or teaching her proper pool safety I also need to use to protect her from the danger of poor eating habits. With obesity and diabetes skyrocketing, parents should be just as afraid of losing their children to morbid obesity and sedentary lifestyles as they are to a stranger at the local mall. This is why I felt the need to introduce EZ QUINOA NON-DAIRY BEVERAGE NEW FROM GOOD GROCERIES' SUZIES BRAND Good Groceries Company, 98 4th St., Suite 414 Brooklyn, NY 11231, under its popular SUZIES Brand, is launching its categorychanging line of healthy quinoa products. The Food and Agricultural Organiza- tion of the United Nations (FAO) has officially declared that the year 2013 be recognized as "The International Year of the Quinoa" and Good Groceries Company is proud to provide unique and deli- HEALTH MATTERS AMERICA DISTRIBUTES NUTRITIONAL AND WELLNESS PRODUCTS Health Matters America is a certified organic distributor of nutritional, anti-aging and wellness products. From raw, gluten-free superfoods to whole-food supplementation, the Master Amino Acid Pattern™, unique Peruvian herbal extracts and Ayurvedic teas, Health Matters America is committed to offering strategies for prevention, regeneration and longevity. The Health Matters America eco-mission is to source organic, wildcrafted and ethically grown ingredients and to only represent brands that share this core value. Health Matters America distributes brands such as Organic Traditions Superfoods, Uhtco Peruvian Herbal Tinctures, the Master Amino Acid Pattern™, Pukka Organic Herbal Teas and Frenchtop Hair Color and Care products such as Henna Plus and Hair Wonder. Health Matters America introduces Organic Traditions certified organic Ceremo- nial Matcha and Premium Matcha Tea, the healthiest and most delicious green tea from Japan. Available in two grades, Organic Tradition teas work for the ultimate green tea experience and for everyday culinary and smoothie applications. Using traditional methods, Organic Traditions Ceremonial Matcha offers shade-grown Tencha spring-harvested leaves, slowly ground into the highest quality jade-colored green tea powder, packaged in protective Miron glass. Health Matters America introduces Organic Traditions Ultra Premium Raw Cold Pressed Coconut Oil made from certified organic Thai coconuts. A rapid harvest-to-oil process ensures the freshest and most delicious mild coconut taste while retaining vitamins, minerals, medium-chain fatty acids and other beneficial compounds. Organic Traditions Raw Coconut oil is available in 3 NEW TAPAZ2GO MINI MEALS BY MEDITERRANEAN SNACKS By Lonnie Williard, Vice President, Marketing, Mediterranean Snacks It's no secret that gluten-free products have seen a recent surge in consumer demand, or that desire for healthier snacking is becoming a more important part of daily food consumption. Mediterranean Snacks recognized these developments months ago when they began developing new tapaz2go. This innovative offering, which is a convenient, gluten-free certified, mini-meal solution, combines a single serve pouch of protein-rich Mediterranean Snacks Lentil Crackers along with a substantial portion of Roasted Garlic, Red Pepper or Classic hummus in one portable package for healthy on-the-go snacking. New tapaz2go captures key consumer trends, like increased snacking occasions, eating small meals and the popularity of tapas. It also leverages the known benefits of a legume-rich diet, as medical studies now confirm that a Mediterranean Diet greatly re- n SEPTEMBER 2013 n GOURMET NEWS Squeezees Refillable Food Pouches into the market. EZ Squeezees are an alternative to the prefilled puree pouches that most parents are held hostage to during feeding time. They are everywhere from entire aisles in your grocery store, to the checkout line at Starbucks. Admittedly, they are simple and unbelievably convenient. The downside is that they are expensive, often loaded with sugars and preservatives, and filling up our landfills at an alarming rate. EZ Squeezees pouches allow you to unzip the side opening, fill your pouch with whatever foods you want, either home made treats or store bought items like applesauce and yogurt. Once you suck down the pouch, simply unzip the side again and rinse and reuse. Each EZ Squeezees 3-pack can save at least 90 of the typical 3.2-ounce prefilled pouches from being tossed in our landfills. EZ Squeezees are BPA and phthalate-free, dishwasher as well as freezer safe, and come with either large safety caps or small caps (for adults) making them a great choice for any age. Simple changes in your daily food intake can make a huge difference in how you feel on a day-to-day basis. Teaching your children to appreciate the taste of real fruits and veggies and not the taste of sugar filled foods posing as healthy options can change and extend their life. We hope EZ Squeezees can help you create good habits that will allow you child to live at their healthiest. cious products that are also healthy and nutrient-rich. SUZIES Quinoa Milk is a shelf stable, gluten-free, vegan, dairy/lactose-free milk beverage alternative that is perfect by itself or with cereal. It is made with pure quinoa—not blended with other grains—so you get the pure, sweet, nutty taste of quinoa and all its amazing health benefits. SUZIES Quinoa Milk is being initially of- fered in three flavors: original unsweetened, vanilla unsweetened and vanilla sweetened. SUZIES Quinoa Milk is soy, rice and nut-free and made without GMOs. sizes: 230ml, 500ml and 1000ml in glass. Other new superfood additions to the Organic Traditions line include organic whole, hand-shelled Cashews, Aronia Berries, Moringa Leaf Powder and the Ultimate Superfood Trail Mix featuring Omega-3 rich seeds such as chia and hemp along with a blend of six other nutrient dense superfoods. There are no added sweeteners, juice concentrates, vegetable oils, flavors or additives, just 8 delicious superfoods, making the perfect snack. Other Health Matters America products include the Purple Corn C3G® Liquid Extract from Uhtco Peruvian Botanicals. Purple Corn C3G® Liquid Extract is made from a 10:1 concentration of the purple, antioxidant rich pigments that are found in the cob of purple corn. Using a proprietary cold process with fermentation, Purple Corn C3G® is the most potent purple corn concentrate available offering incredible results for free radical protection. Health Matters America launches three new certified organic black teas from Pukka, a line of award-winning Ayurvedic tea blends. Gorgeous Grey is a whole leaf Earl Grey tea with a hint of lavender. Perduces risk of heart disease, as reported recently in The New England Journal of Medicine. With 250 calories or less per serving and 7 grams of protein, they also address the growing desire for natural, high protein, satiating snacks that is becoming more prevalent in consumer attitudes. Protein is a major benefit of legume-based snacks. As consumers become more aware of the health impact of their food, protein is becoming increasingly important, in addition to being trans-fat free and calorically smart. From providing energy, to building and repairing muscle, protein is an essential part of a balanced diet. Mediterranean Snacks Baked Lentil Chips® have 4 grams of protein per 22 chip serving, plus are a good source of fiber For more information head to booth #2907. For more information about SUZIES Quinoa Milk or any other SUZIES products head to www.good-groceries.com, email info@good-groceries.com or call 718768- 0821—or stop by booth #1531. fect Day is a whole leaf Nam Lanh tea with ginseng, licorice and maca root and Good Morning is a whole leaf Nam Lanh English Breakfast tea. In the personal care division, Health Matters America launches Hair Wonder, the new line of hair color and care products by Frenchtop. Hair Wonder is the first ammonia, PPD and paraben-free permanent hair color enriched with nine certified organic ingredients. Hairwonder Color & Care colors, protects, nourishes and strengthens the hair in one treatment. Nine certified organic ingredients protect the hair structure and provide optimal care and brilliant shine. Hairwonder Color & Care offers superior color protection and helps to protect hair color against UV radiation. organic Argan oil, phytokeratin and provitamin B5 strengthen and hydrate the hair, making it silky soft. Hairwonder Color & Care provides excellent grey coverage that lasts six to eight weeks and is available in 12 natural shades. Visit Health Matters America in booth #1320 to learn more and for free superfood samples. with a really pleasing crunch. Their Lentil Crackers have 5 grams of protein per serving and tapaz2go has 7, so they are truly a good source of protein and a delicious combination of crackers and hummus flavors. What's more, since tapaz2go is shelf stable and can be stored at room temperature, it is a perfect on-the-go snack solution for people who want to fit healthy, smart snacking into busy lives. The individual package size is 3.6-ounce at a suggested retail price of $2.99, with shelf life of 300 days. For more information head to www.mediterraneansnackfoods.com, call 973.402.2644 or email sales@mediterraneansnackfoods.com. At the show head to booth #740.

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