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Naturally Healthy Fall 2013

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56 NATURALLY HEALTHY www.gourmetnews.com DON'T MISS OUT ON THE JUICING CRAZE! HEALTHY PROFITS WITH THE HEALTHY JUICER! Healthy Juicer provides two juicing options: one manually operated wheatgrass and leafy green juicer (with a retail price of $49.99) and a multi-purpose electric version (with a retail price of $189.99). Both juicers preserve nutrients by using a masticating juicing Crunchies (Cont'd. from p. 1) from discussions with two very important audiences: moms, and natural foods retailers. It is clear that parents and retailers alike want Crunchies' new line for children from ages one and up to be pesticide-free, and USDA certified- organic. As always, Crunchies listens to its customers! Being introduced this September at Natural Products Expo East and on shelves nationwide this fall, the Little Organic Crunchies line will feature four freeze-dried fruit flavors — Strawberries, Strawberries & Bananas, Apples & Bananas, and Strawberries & Mangoes — each featuring a distinct Looney Tunes 100th Monkey Mushroom's (Cont'd. from p. 1) to create their own mushroom gardens at home, so that everyone has the chance to enjoy freshly harvested gourmet mushrooms. Because buying gourmet mushrooms on a regular basis is cost prohibitive for many people, we developed grow-your-own kits to make gourmet mushrooms accessible and affordable for everyone. As an added benefit, growing mushrooms is fun and informative, and our customers quickly become as enthusiastic about mushrooms as we are! Our vision is to create a large scale awareness of sustainable growing techniques, the extraordinary health benefits of mushrooms, and the increasing role fungi plays in the healing of our ecosystem. GN: What is 100th Monkey Mushroom's product line? HR: We created a product line which allows Garden Spot (Cont'd. from p. 1) food industry, Garden Spot prides itself on being a reliable and trustworthy partner to retailers and specialty food brands. Our story begins in 1942 when a small community in western New York was established called Shiloh Farms. My father was a founding member of the community and was an integral part of the success and growth of Shiloh Farms. As a means of support, the Shiloh Farms community opened a bakery of healthy, wholesome and all-natural products. The bakery was a great success and quickly grew to be distributed to the surrounding communities. By the 1950s, communities outside the western New York region began to request Shiloh Farms products. Over the years, distribution grew and Garden Spot Distributors was established in New Holland, Penn. Today, we are a successful distributor of gluten-free, organic, dairy-free and all-natural products throughout the northeast. process. Instead of high speeds and blades, the juicers use low rotation speeds and use a pressing action. The manually operated Healthy Juicer is by far the most popular on the market due to its light weight of only 3 pounds, compact character, including Bugs Bunny, Tweety, Daffy Duck and Taz. A fun, tasty and irresistible way to introduce nutritious fruits into a young person's diet, Little Organic Crunchies live up to their name by featuring little pieces, perfectly sized for the small hands and mouths of kids. While children will invariably be drawn to Little Organic Crunchies' colorful and creative packaging featuring their favorite Looney Tunes characters, parents will appreciate the new line's powerhouse nutrients, 100 percent organic fruit, and convenient re-sealable 1 oz. packages – perfect for lunch boxes, family outings and afternoon snacks. Like all Crunchies products, Little Or- the customer to grow gourmet mushrooms at home, indoors and out. Our indoor/outdoor Mushroom Straw Garden Kit rapidly produces gourmet oyster mushrooms when mixed with pasteurized straw. The mushrooms can be harvested year-round and they can be grown anywhere: in pots on an apartment patio, in a garden bed, or inside the house in baskets or burlap bags. Our outdoor shiitake Mushroom Log Kit makes it possible to grow the world's most popular mushroom simply by inserting a mycelium-covered plug into a hardwood log. While these mushrooms take longer to colonize than the straw kits, they can produce coveted shiitake mushrooms for years. Finally, our ready-made indoor Mushroom Kit is easy and convenient. With a little daily misting, the delicious elm oyster mushrooms are ready to harvest in as little as one week. GN: What is the outlook, in general, for GN: What would you say makes your company unique? JC: We like to focus our energy on independently owned specialty food businesses including retailers and brands. We like having the ability and the resources to help great brands grow, so health-focused consumers across the nation can access even small companies and brands. We are a people-oriented company, both for the small businesses we help distribute, and the retailers and customers that buy our products. GN: What types of products do you carry? JC: We are really well-known for our variety of gluten-free and organic products. We also distribute vegan, dairy-free, kosher and other specialty brands. Our most over-arching requirement in products we carry is that they need to be all-natural. GN: Why are you in this industry? design and 30-second cleanup. With only three main parts and no internal screen, clean up is a cinch. And since it is a specialized juicer meant for wheatgrass and leafy greens, the manually-operated juicer fits in where most common juicers are unable to go. The electric juicer is a full multi-purpose unit and is able to effectively juice carrots and other vegetables as well as wheatgrass and leafy greens. The unit comes with two ganic Crunchies' freeze-dried fruits are allnatural with no added sugars or preservatives. gluten-free, kosher, vegan and non-GMO, Crunchies' products provide an incomparable blend of taste and nutrition. Commenting on the partnership with Warner Bros. Consumer Products, Crunchies' President and CEO Jim Lacey said, "We are thrilled to join with such beloved and timeless Looney Tunes characters to help young people discover the fun and appeal of healthier eating. Given the widespread popularity of Bugs Bunny and the Looney Tunes family, we feel confident Little Organic Crunchies will quickly become one of the most successful product launches in Crunchies' history." your products? HR: Excellent! The year 2012 saw the highest mushroom sales on record, and 2013 is already 6 percent higher in the first quarter. Media coverage has greatly increased consumer awareness of the latest scientific findings that establish the extensive health-promoting qualities of mushrooms, and people across the country are realizing all of the benefits that come with growing their own mushrooms. 100th Monkey Mushroom Farm is at the forefront of the at-home mushroom production sector, and as we expand within the $30 billion per year do-it-yourself lawn and garden retail industry, we are prepared for tremendous growth. GN: What differentiates your company from the competition? HR: James and I provide customers a JC: Since the beginning of Shiloh Farms, I have been committed to bringing all-natural and wholesome food to customers' tables. We strive to make wholesome food widely available, and we serve a pivotal role for smaller brands to launch within the space. We also strongly support small retailers, giving them the opportunity to bring glutenfree, organic and all-natural products to their health-conscious consumers. GN: What do you anticipate to be your biggest problem in the year ahead? JC: We are concerned about the nation's position on disclosing genetically modified organisms in the food we eat. We are committed to all-natural, organic, healthy food. Current legislation is keeping this information away from consumers, and this poses a threat to people's right to choose what to consume. We think this will be a challenge within the health food industry, because these modified species n SEPTEMBER 2013 n GOURMET NEWS specialized juicing augers built for each. It also comes with attachments to make homemade pasta! Also make homemade baby food and frozen fruit sorbets. Users also enjoy a 50-year warranty on the motor on top of all the other benefits the electric juicer provides. For more information and product demo videos, check them out on their website: www.HealthyJuicer.com or call 877-5393611 for more information. "Whether it's the classic Looney Tunes shorts that moms and dads know and love or today's popular The Looney Tunes Show on Cartoon Network, which is introducing a new generation to the antics of Bugs Bunny and his gang, we know these characters are relevant to the entire family. We are proud to be partnering with Crunchies to bring the ingredient of fun to these healthier snacks," said Karen McTier, executive vice president of Worldwide Marketing and Domestic Licensing, Warner Bros. Consumer Products. For more information, call 888-997-1866 or visit www.crunchiesfood.com. Swing by the Crunchies Booth #220 to give the newest line a try! variety of ways to grow their own mushrooms at home, so there is an option that works for every level of time and motivation. Because this is a very new market, there needs to be an educational component to demonstrate how simple and straightforward the process is. A unique benefit we provide is a series of free online videos that walk the grower through the process, while answering common questions, offering tips, and guiding them towards the greatest success in their growing experience. We've found that a little time spent on education creates happy customers who trust in our products and become loyal, repeat customers. For more information on100th Monkey Mushroom Farm visit www.100thmonkeymushrooms.com, info@100thmonkeymushrooms.com, call 512-820-0001—or stop by booth #8209. became part of nature and spread, infecting natural crops. GN: In a nutshell, why is your company successful? JC: Garden Spot Distributors is a faithbased company, so I'm sure that plays a role in our success. I also think our success comes from our genuine dedication to bringing good products to good people. This dedication was literally the catalyst for our original business. We feel honored to have the ability to close the gap between healthy foods and healthy people. We are also strongly dedicated to offering our customers―both brands and retailers―the very best in customer service. We see ourselves as a true extension of their companies. For more information head to www. gardenspotdist.com, call 717-354-4936 or email info@gardenspotdist.com – or head to booth #417 at Natural Products Expo East.

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