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14 NATURALLY HEALTHY www.gourmetnews.com SET THE TABLE FOR FALL WITH FIRE & FLAVOR GOURMET TURKEY KIT & ROASTING GLAZE Fire & Flavor is welcoming fall with its newest products, the Gourmet Turkey Kit and Pomegranate Citrus Roasting Glaze. The blend of sweet and savory flavors is sure to transform a typical turkey into the star of the Thanksgiving feast. The kit and glaze are available for shipment in September and can be purchased separately. "I wanted to make brining easy for the athome cook, so we created the perfect kit for everyday use," said Gena Knox, co-founder of Fire & Flavor. "The gourmet turkey brine is easy to prepare, comes with a delicious rub to season the skin and combines my favorite fall flavors together – maple, orange, and holiday spices." Based in Athens, Ga., Fire & Flavor is a leading marketer and producer of innovative products and concepts for preparing fresh, flavorful food. Founded by husbandand-wife team Davis and Gena Knox, Fire & Flavor offers unique and easy-to-use products for at-home cooking. Products are currently throughout the United States and beyond. Fire & Flavor products are always all natural. FRONTIER SOUPS OFFERS AN ARRAY OF ALL-NATURAL GOURMET SOUP MIXES Frontier Soups line of 34 all-natural, gourmet soup mixes gives nutrition-conscious home cooks a healthier, family-pleasing option for getting dinner on the table quickly with little hands-on preparation. All of the soup, stew, chili and chowder mixes have no added salt, preservatives or processed ingredients, MSG, or trans fat— just plenty of healthful goodness with simple additions of fresh meat and vegetables, says Trisha Anderson, company founder. Those simple grocery additions not only give home cooks a shortcut to healthy meals and homemade taste, but offer retailers the opportunity for incremental sales by cross-merchandising the mixes in the meat or produce departments and with the canned broths. The soups are designed to satisfy a broad range of dietary choices with 28 mixes that are certified gluten-free by the Celiac Sprue Association®, including the HOWARD STERN'S FAVORITE DEODORANT NOW AVAILABLE IN STICK Last summer, Shock Jock Howard Stern took to the airwaves of Howard 100 to rave about Crystal Rock Deodorant™ Body Spray for men. Stern received the four-range collection of Rock spray but was apprehensive to test out the "hippy" deodorant. While on vacation with his wife, Stern decided, after much speculation, to test one of his Rock samples. "I went around all day and night – I didn't shower till the next morning – I didn't sweat, I didn't stink, it didn't stick, I had exercised a little...I was like could this f*****g be true?" Stern said on his show. Now Howard has something else to rave about. Crystal Rock Deodorant is now available in a 3.5-ounce fragrance-free stick. A single stick promises male consumers a full year of daily use. Created by the makers of award winning Crystal®, Crystal Rock Deodorant was de- signed for men who place a high value on natural ingredients as well as a product that works without all the unwanted chemicals. "Howard articulated exactly what an increasing number of men are thinking today: it's time for natural products that deliver on a personal care promise. Crystal Rock is the natural alternative to Axe, Old Spice and other commercial deodorants which use propylene glycol and synthetic fragrances," says Jerry Rosenblatt, Founder and President of Crystal Rock's creator, French Transit, Ltd. based in Burlingame, Calif. Crystal Rock Deodorant is made with natural mineral salts which prevent body odor naturally. The mineral salts create an invisible barrier that inhibits the growth of odor causing bacteria. For men who prefer a fragrance-free option, this new stick provides the perfect solution. THREE WORDS FOR GIOVANNI FOODS: SIMPLE, NATURAL AND PREMIUM When the DeMent family left Naples, Italy, bound for America in 1895 no one could have imagined the members would be cooking up sauces to be sold in stores stateside. Yet, nearly 120 years later, that's exactly what's happening. The Giovanni Food Company, a DeMent family business, manufactures many private label products that can be found on the shelves of grocery and specialty stores across the country. Their newest brand, Greenview Kitchen, is a premium line of sauces that offers consumers natural and organic sauces that truly stand above all other brands available today. This newly developed brand consists of four all-natural pasta sauces and three organic pasta sauces, each with a unique, sweet and flavorful taste appeal that is sure to please The Turkey Kit adds deliciousness in three simple steps: brine, rub and cook. Contents include the maple citrus brine mix, maple brown sugar rub and a zip-top brining bag large enough for a turkey up to 24 pounds. The maple citrus brine combines fall flavors of maple sugar, orange zest, rosemary and sage that infuse the bird with savory moisture, creating a juicy, tender turkey every time. The all-natural, gluten-free rub is the perfect way to flavor the skin, with the maple sugar promoting browning and the citrus and herb notes highlighting the brine. The Pomegranate Citrus Roasting Glaze is the perfect complement to many different meats, including ham, salmon, lamb, venison and wild game. Brushed on during the final stages of cooking to promote caramelization and browning, the glaze adds a flavor-packed best selling Illinois Prairie Corn Chowder and Frontier Soups' newly introduced Arizona Sunset Enchilada Soup. Eleven soups are vegetarian as prepared or have easy vegetarian variations on the package like the California Gold Rush White Bean Chili, which substitutes diced sweet potato for ground turkey in the recipe. "The soups also work with popular eating plans like the Atkins™ and South Beach Diet® low carbohydrate plans and the Volumetrics® approach on which the Jenny Craig diet plan is based," Anderson said. "The ma- But Crystal Rock Deodorant Body Sprays are also available in three bold, all-natural scents: Onyx Storm, which uses hints of bourbon, sandalwood and cedar wood; Cobalt Sky, infused with West Indian Sandalwood, citrus and vanilla; and Granite Rain, which has hints of bergamot, citrus and sage. "Men are increasingly concerned about what they're putting into and onto their bodies," Rosenblatt said. "Commercial deodorants and body sprays often contain aluminum zirconium or aluminum chlorohydrate, which are pore-cloggers or they contain musk which is synthetic. Crystal Rock Deodorant contains only natural ingredients." According to Rosenblatt, the company has dedicated the last five years to perfecting the Crystal Rock Deodorant product line and he is as excited about its launch as he was when the company first launched the mineral salt deodorant category 29 years ago. Rosenblatt confirms that the company has made its largest marketing investment ever in the any crowd. The company's organic bruschetta topping and pizza sauce have just been introduced to the market and are now being distributed by UNFI. Both products should be staples in any kitchen where gourmet masterpieces are created, but where convenience is key. The products are versatile for cooks; the bruschetta topping can be used to make an amazing appetizer by simply placing the topping on toasted slices of Italian bread and finishing off with some freshly grated cheese. The end result is an appetizer that is truly gourmet but takes only a few n SEPTEMBER 2013 n GOURMET NEWS finish. The gourmet glaze is made from Oregon pomegranates, fresh orange juice and a medley of spices. "Glazing during the last few minutes of roasting creates beautiful, golden skin with flavors of pomegranate and citrus," Knox adds. "Growing up, my mom always glazed our turkeys and I remember everyone always fighting over the delicious, crispy skin." Used together or individually, Fire & Flavor's Gourmet Turkey Kit and Pomegranate Citrus Roasting Glaze add outstanding flavor to any kitchen creation. Both items deliver exceptional results when prepared with lean pork chops, wild turkey or fresh salmon. For more information on how to purchase the Gourmet Turkey Kit, Pomegranate Citrus Roasting Glaze or additional Fire & Flavor products visit fireandflavor.com. jority of our soups have less than 230 calories per serving, and home cooks control the type of pantry and fresh items added, including low sodium and lower calorie options." Frontier Soups offers two lines of soups, the Homemade-in Minutes™ line, which cooks up four to five servings in about 30 minutes, and Hearty Meal™ soups, which have longer cooking times and produce enough soup to feed from six to 12. More information is available by calling 800-300-SOUP (7687) or online at www.FrontierSoups.com. Crystal Rock launch, which includes radio and magazine advertising as well as a major Coupons.com program and event sponsorship, sampling and word of mouth efforts. He said, "We're putting Crystal Rock on the map in a big way!" Crystal Rock Deodorant Body Spray is currently on shelves at Sprouts, Rite Aid, Duane Reade, Wegmans, ShopRite, Raley's and select Whole Foods stores. The company expects the new stick offering to be a huge success due to its superior packaging and unmatched consumer value. "It's an unbelievable product. Thank you, thank you, thank you." Stern said on his radio show. For more information about Crystal Rock Deodorant, retailers and distributors are invited to visit booth #3412 or visit the company online www.rockdeo.com or www.facebook.com/RockDeo, or call 800829-ROCK(7625). minutes to prepare. All Greenview Kitchen products are allnatural, kosher, gluten-free, and 100 percent of the electricity used to manufacture these products is offset with certified renewable energy, allowing the products to be part of the Green E Marketplace and bear the Green E Logo. To learn more about these new Greenview Kitchen products visit the Giovanni Food Company website at www.giovannifoods.com . Stop by booth #238 at the Natural Product Expo East and sample some of these products.

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