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12 NATURALLY HEALTHY www.gourmetnews.com DESIGN ESSENTIALS NATURAL: PREMIUM, NATURAL HAIR CARE FOR EVERY HAIR TEXTURE As the natural trend in hair care continues to explode, women of all hair types are embracing their individual textures and curls, while seeking hair care options that support and reinforce a naturally healthy lifestyle. Women want accessible, high-quality products with (and without) the right ingredients that allow them to achieve their ideal style with minimal time and effort. Design Essentials® Natural is that solution for the natural consumer. From McBride Research Labs, Design Essentials Natural is a premium collection of luxurious, expertly created formulas, infused with the highest quality natural butters, oils, and botanicals to maintain and style loose-wavy to tightly-coiled hair textures. With five-star favorites and award-winning formulas, the Design Essentials Natural collection includes paraben-free, paraffin-free, mineral oil-free, petrolatumfree and silicone-free offerings that meet BUM BOOSA: GOOD PRODUCTS THAT ARE GOOD FOR THE ENVIRONMENT Navigating the enormous terrain of chemical names is not easy for the average person. Bum Boosa® began as concerned mothers who found a need in the market for safer baby products. When the company set out to create them, the Bum Boosa team insisted that it be made with certain gentler ingredients – and now are fortunate to have found and work with suppliers that listened to concerns and helped to create the Bum Boosa vision. Bum Boosa supports the reduction of harsh chemicals and preservatives in skin care. Its better for you and your family and healthier for the planet. Whatever you put on skin is likely to be absorbed into the blood stream with the potential to cause damage over time. Whatever is thrown into the landfill or flushed down your toilet has the potential to accumulate and contaminate water supplies and oceans which can then become concentrated in the food chain. You might say that manufacturers have taken the easy way out for years by using cheap ingredients to turn a bigger profit and harsh preservatives to ensure a product's shelf life throughout an increasingly growing supply chain. There is good news though: Consumers have been educating themselves and voting for safer and higher quality products with their dollars. The more consumers show their concern by buying safer and more natural products, the more common it will become to see ingredients lists with safer ingredients. Furthermore, just because you have trouble pronouncing an ingredient, does not ENJOY LIFE FOODS BOLSTERS FAST-GROWING 'FREE FROM' CATEGORY While "free from" has been a widely-used term in the U.K., Enjoy Life has been instrumental in introducing the concept into the U.S. market. There is no question that it is a category that should not be ignored. Estimated to be a $12 billion market by 2020 according to a 2012 industry analysis, Enjoy Life has helped to educate retailers on the need for "free from" sets as well as the leading manufacturer of "free from" products with more than 40 products across eight different categories. The company defines "free from" as products that are certified gluten-free and free from an additional top eight allergens: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish). Enjoy Life's Chief Sales and Marketing Officer, Joel Warady said that "free from" will become a large retailer focus in the next two to three years, surpassing the focus on the gluten-free category. "The fact is, there are 25 million Americans who seek out gluten-free products due to Celiac MIRACELL PRODUCTS PROMOTE HEALTHY LIPS AND SKIN WITH NATURAL INGREDIENT SUPPORT What do glycerin-free hand lotion and Stevia-infused lip balm have in common? Both are products that result from a commitment to create natural products that benefit your body. So why isn't glycerin a good ingredient? Many skin care companies use glycerin because it makes the skin feel moist and is a great humectant. In "A Consumer's Dictionary of Cosmetic Ingredients," Ruth Winter, M.S., notes, "Glycerin ab- sorbs moisture from the air and, therefore, helps keep moisture in creams and other products" This sounds promising, however, Ruth also explains, "[glycerin] draws moisture from inside the skin, and holds it on the surface for a better 'feel.' Dries skin from the inside out." In other words, glycerin makes your skin feel moist but instead of actually moisturizing your skin, it dries it out. This the daily styling needs of discerning naturalistas and allow them to explore a new world of curl possibilities. "Comprised of trusted ingredients such as Shea and Almond Butter, Jojoba and Olive Oil, the Design Essentials Natural line is designed to enable consumers to consistently create salon-quality results in between salon visits," says President of McBride Research Laboratories Cornell McBride, Jr. "Products used in the salon must deliver superior formulations, expert craftsmanship, and a gold standard in quality and function. We are thrilled to extend this standard by offering Design Essentials® Natural beyond salon doors as a response to the demands of our growing customers." This fall, Design Essentials Natural is mean it is dangerous. A Washington-based organization called Skin Deep has made it easy to calculate your risk of exposure to potentially harmful substances through the personal care products you use for yourself or your baby. Its rating system offers a means of quantifying the risks posed. Bum Boosa® has voluntarily signed its Compact for Safe Cosmetics, and in doing so has pledged to not only make its products safe, but to provide transparency to consumers. The Bum Boosa team has also submitted laboratory testing results that show that our baby wipes do not contain dioxane 1, 4, formaldehyde, chlorine, or BPAs (bisphenol a). Using rapidly renewable bamboo and also employing a lower impact method to process this raw material into fiber, each individually wrapped Bum Boosa bathroom tissue roll is and superior 100 percent non-wood virgin tissue that is 100 percent fragrance-free, 100 disease or gluten intolerance," Warady said. "However there are another 75 million Americans who are looking for products that are 'free from' due to food allergies and intolerances." Since launching in 2002, Enjoy Life has maintained the brand promise of producing products that are certified gluten-free and free from the top eight allergens. Over the years, the company has proven to be an innovator in providing great-tasting, quality products that are chosen by hundreds of thousands of families as solutions for their dietary needs. Offering a complete product line that includes cookies, granola, cereal, snack bars, seed and fruit mixes, chocolate bars, baking chocolate, and better-for-you lentil-based salty tends to addict the skin to glycerin— ever notice people compulsively using their hand lotion? Hand and Foot Support Cream, by MiraCell avoids glycerin and instead uses aloe vera, jojoba, and 27 other natural plant extracts that truly moisturize your skin. The MiraCell team believes your skin care should help your skin, not addict it to external products. MiraCell's Hand and Foot Support Cream provides powerful nutrients that support your skin, accompanied by a great citrus scent from orange peel extract. It's great for dry, cracked heels and elbows. The same principles went into creating Miracell's SPF 15 Lip Calm. Made with Ste- n SEPTEMBER 2013 n GOURMET NEWS expanding the collection to include botanical-based styling and conditioning musthaves, including: Almond and Avocado Detangling Leave-In Conditioner that penetrates quickly to instantly soften and detangle the hair; Honey CurlForming Custard for curl definition, elongation, and lasting hold—even on curly and coily textures; and Honey and Shea Edge Tamer that smooths the hairline with longer, stronger hold that can last all day. All new items will be available late 2013. For more information on the Design Essentials Natural collection visit www.designessentialsnatural.com or call 800-535-8683 – or just stop by booth #4607 at Natural Products Expo East. percent dye-free, 100 percent BPAfree, and 100 percent elemental chlorine-free, with 220/3 ply sheets per roll. The bathroom tissue has been independently tested and breaks down quickly, despite being three-ply. Each ply is extremely thin to maintain the smoothness of bamboo that has been pulped using the thermo-mechanical processing. But that's not all. The Bum Boosa customers asked for a more disposable diaper options and the company delivered with the incredibly soft and breathable as well as 100 percent bamboo viscose flushable diaper liners. No more rinsing out messy cloth diapers! Make life easier on yourself with soft bamboo—not tree pulp or synthetic fiber. Like all Bum Boosa products, each sheet is hypoallergenic, dye-free, fragrance-free, chlorine-free and tree-free. For more information head to www.safecosmetics.org. At the show head to booth #8403. snacks, Enjoy Life products are sold in natural food stores, conventional supermarkets, and mass retailers throughout the U.S. and Canada. All Enjoy Life products are certified kosher, Halal certified, and verified non-GMO by the Non-GMO Project. To ensure safety, all products are produced in a dedicated nut-free and certified gluten-free facility. Enjoy Life has a comprehensive line of products for the ingredient-conscious consumer that allows them to eat freely and enjoy fully. See all of Enjoy Life's free from products at booth #806. For more information after the show head to www.enjoylifefoods.com, call 847260-0300 or email info@enjoylifefoods.com. via, allantoin, and nine other ingredients, Lip Calm temporarily protects and supports your lips. Why Stevia? Stevia is a healthy, natural sweetener. In order to taste the flavors, a sweetener must be added. Stevia enhances the natural flavors in Lip Calm. Lip Calm has just enough Stevia to bring out the natural flavors of Mint, Berry, and Pina Colada with no Stevia after taste. For those who don't want sunscreens, try unflavored Natural Lip Calm. For more information and free samples of our products stop by booth #4526, visit www.miracell.com, call 800-748-5040, or email us at sales@miracell.com.

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