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sure bets Insight Beverages Introduces On-Trend, Limited-Time Offer Flavors for 2013 Insight Beverages® recently announced the 2013 limited-time offer flavors in its Café Supreme product line, providing operators on-trend flavors and high quality soluble cappuccino and cocoa beverages at an affordable price point. A brand new flavor, Double Mocha, is also being launched as part of Insight Beverages' core line of products. All products are available for order immediately. The new flavors are the result of extensive research into consumer tastes and will appeal to a wide customer base. "Through our entire process, we hold ourselves to the highest standards," said Andrew Dun, Vice President of Marketing for Insight Beverages. "We research and choose the right on-trend flavors. "Once we develop our products, we validate with external sensory testing. This involves testing names and product concepts independently, then combining them and re-testing them to pick the winners. The process is conducted internally and repeated with our customers." The resulting product line comprises proven winners that customers enjoy, are on-trend, and have appealing names. Café Supreme limited-time offer products are made from the same high quality ingredients as Insight Beverages' core line of leading products. Crafted to build traffic and drive sales within the convenience channel, these limited-time premium dispensed cappuccino and cocoa beverages are recommended for sea- sonal appeal. For spring, the company is offering Carrot Cake Cappuccino and Salted Caramel Mocha. Like a carrot cake fresh from the oven, Carrot Cake Cappuccino is reminiscent of the traditional dessert with the aromatic spices of clove, cinnamon, nutmeg and ginger. Salted Caramel Mocha combines the harmonious flavors of rich smooth chocolate, soft buttery caramel and the unexpected hint of salt, creating the perfect indulgence. For summer, the company is offering Bananas Foster Cappuccino and Chocolate Almond Biscotti Cocoa. For Fall there are two seasonal options as well: Pumpkin Spice Latte and Maple Walnut Cappuccino. And this winter, convenience retailers will be able to offer their customers S'mores Cocoa and Peppermint Mocha. Since 1981, Insight Beverages has been helping companies grow profitable beverage businesses by leveraging the company's unique technology and valuable consumer research. Insight Beverages provides retailers with practical, innovative business solutions through a diverse mix of specialized, proprietary products and custom services. The company manufactures and distributes cappuccino, hot chocolate, frozen cappuccino, barista products, fruit smoothies, frozen granitas, tea products and iced coffee. For more information on Insight Beverages, visit www.insightbeverages.com. n Jamba Juice Adds Flavors, Expands 'JambaGO' Express Smoothie Concept Jamba Juice Company recently announced the launch of two exciting new smoothie flavors, providing consumers with additional choices in its JambaGO® express smoothie concept. JambaGO was designed to facilitate the rapid expansion of Jamba's brand presence into venues where healthier, quick serve options have become an essential component of the menu offering. These venues include convenience stores, primary schools, college campuses, grocery delis and entertainment venues. The two new flavor offerings include Mango Magnifico™, a tropical mix of mango, pineapple and orange, and Apple Cherry Chill™, the perfect pairing of apples and cherries, bursting with flavor. Jamba Juice successfully met its 2012 JambaGO goal of having its products offered in over 400 locations. The company expects continued, exponential growth in 2013. "The introduction of two new JambaGO flavors signifies our acknowledgment that we have developed an innovative and differentiated solution for foodservice providers seeking healthier beverage options for their constituents. We are very pleased with our progress and ex- pect to open an additional 1,000 served locations in 2013," said James D. White, Chairman, President and CEO of Jamba Juice. "The popularity of our brand and quality of our products have facilitated rapid expansion of the JambaGO concept and broadened brand awareness among new fans in new locations across the U.S." Founded in 1990, Jamba Juice Company is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasty, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jambabranded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 2, 2012, there were 788 store locations throughout the world. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.jambajuice.com. n TravelCenters of America Introduces "Get Moving. StayFit" Program TravelCenters of America LLC, operator of the TA® and Petro Stopping Centers® travel center brands, is attempting to lead the charge in professional driver health and wellness. The new, free 'Get Moving. StayFit.' Program helps drivers focus on nutrition and physical fitness. TravelCenters developed "Get Moving. StayFit." in cooperation with the President's Challenge, the premier program of the President's Council on Fitness, Sports and Nutrition. While "Get Moving. StayFit." is tailored specifically for professional drivers, the foundation of the program mirrors the Presidential Active Lifestyle Award Program, a President's Challenge program that encourages all Americans to lead healthy, active lifestyles. "TravelCenters chose to partner with the President's Challenge and base our program off of the PALA+ program because of their longstanding commitment to promoting fitness and healthy eating for adults and youth throughout the country," said Tom O'Brien, President and CEO of TravelCenters. "The President's Challenge has been around since the 1960s, and the program has recognized millions of people for their fitness achievements." Beginning May 1, when they visit a TA or Petro travel center, drivers will see all program components appear on the UltraONE kiosk "Get Moving. StayFit." screen. For each week in their eight-week program, drivers choose and commit to 30 minutes of physical activity per day for at least five days a week. Participants can also earn their activity credit by wearing a pedometer and logging 8,500 steps per day. All activity can be easily recorded by the driver at the UltraONE kiosk. The program also includes encouragement to focus on a weekly nutritional goal to exercise and eat healthy. The UltraONE kiosk makes it easy to track and automatically provides required information to the President's Challenge program. Drivers who complete six of the eight weeks of the Challenge can redeem their virtual 'Apples' accumulated through the UltraONE kiosk for great StayFit prizes. Those who complete the "Get Moving. StayFit." PALA Challenge will receive a unique, embroidered TA/Petro PALA patch, developed specifically for this Program. "We're very excited to team up with PALA+ to support health and fitness specifically for drivers," said O'Brien. "We want to help drivers set and meet their own goals for staying healthier on the road. Since launching our StayFit program in 2010, we have had thousands of drivers use our free fitness rooms, walking trails and basketball hoops at our locations across the country. And our StayFit restaurant menu options, as well as the Travel Store fresh and healthy offerings are popular with drivers looking to live healthier. We look forward to awarding many prizes to drivers who complete this challenge." Headquartered in Westlake, Ohio, TravelCenters of America is a leading travel center business in 41 states and Canada operating under the TA and Petro Stopping Centers brands. With 244 convenient fullservice locations off interstate highway exits, TA and Petro offer customers diesel and gasoline fueling services, more than 500 full- and quick-service restaurants, 24hour convenience stores, heavy truck maintenance services, RoadSquad Connect emergency roadside service, ReserveIt™ truck parking and many other services. For more information, visit www.tatravelcenters.com. n May/June 2013 C onvenienceRETAILER 5

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