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top tech Gilbarco Veeder-Root Working with PayPal to Simplify Paying at the Pump Gilbarco Veeder-Root recently announced that it is working with PayPal to develop digital payment and other mobile solutions that will be offered to Gilbarco customers worldwide. The effort will begin with the initial launch of the PayPal payment capability for retailers with Passport® point-ofsale. However, future developments will bring PayPal payment solutions to Gilbarco's growing suite of media and merchandising applications. "Our customers recognize PayPal as a global leader in digital payment, and we are excited to work with them on this innovative payment solution and to collaborate on a number of other retail initiatives," said Mike Schulte, President of Gilbarco North America. "The PayPal mobile solution will be a cornerstone of our suite of retail applications." This collaboration between Gilbarco Veeder-Root and PayPal enables retailers to connect more effectively with customers and simplifies the way people pay for fuel and purchase in-store items. Once fully integrated with Gilbarco's other products, such as Applause™ TV, it has the potential to provide retailers with an unparalleled communication channel, serving to drive brand loyalty and increase sales. "PayPal wants to be where consumers shop everyday and by collaborating with Gilbarco, one of the leaders in the convenience store and fuel industry, it has the potential to put us into thousands of locations," said Don Kingsborough, Vice President of Retail Services for PayPal. "We want to help consumers save time and money, while helping the convenience store industry drive loyalty in the store and at the gas pump." Gilbarco Veeder-Root is a global technology company specializing in retail and commercial fueling operations. The company offers a broad range of integrated solutions for the convenience channel. Operating for almost 150 years, today Gilbarco Veeder-Root helps manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the country. For more information, visit www.gilbarco.com. n MasterCard Partners with VeriFone to Bring Mobile Payments to Retailers Nationwide; Launches MasterPass Digital Payment Service MasterCard, in partnership with Prime Research, recently released its Mobile Payments Social Media Study tracking 85,000 related social media comments across Twitter and Facebook, as well as a variety of online blogs and forums. The study looked at social commentary over a sixmonth period and analyzed consumer conversations around mobile payments in order to assess people's willingness to adopt mobile payment services. Results show a high volume of conversation and consumer interest in adopting mobile payments. However, security, customer support and confusion remain as barriers to actually doing so. Social media commentary concerning mobile payment technology among early adopters is mixed in tone, with 58 percent seeing it positively. Among those yet to adopt the technology, 76 percent view it as positive. Positive posts praised a number of things about the technology, including its innovation, convenience and speed. In particular, mobile technology users show interest in the compatibility of mobile payments with other payment systems 18 C onvenienceRETAILER May/June 2013 employed during the transaction process. Other drivers of online discussion of the technology center on value, longer-term benefits and security. Building off this recent study, MasterCard recently announced the launch of its own mobile payment platform: MasterPass. MasterPass is a digital service that allows consumers to use any payment card or enabled device to discover enhanced shopping experiences that are as simple as a click, tap or touch. This includes both online and in-store transactions. In implementing MasterPass in retail stores nationwide, MasterCard is partnering with VeriFone Systems, Inc. The partnership will enable consumers and merchants to use the MasterCard MasterPass service both at the register and in the aisle. VeriFone and MasterCard plan to integrate MasterPass as a cloud-based payment option within VeriFone's GlobalBay Mobile Point of Sale and GlobalBay Clienteling applications. This will allow shoppers to access their MasterPass wallet accounts to pay from anywhere in the store on mobile devices, using the GlobalBay software. Additionally, VeriFone will support contactless acceptance of the MasterPass wallet at the register. "Consumers want to shop and pay in whatever way best fits their needs and lifestyles, from every device they have, with a simple tap, click or touch at the register, in the aisle, at home, on the go or anywhere else," said Ed Olebe, Group Head of MasterPass Services for MasterCard. "We look forward to working with VeriFone, a world leader in enabling new forms of payment acceptance at the point of sale—wherever that may be—to help deliver easy, fast and secure ways to make in-store payments and create new shopping experiences for merchants and consumers alike." MasterPass is the latest evolution of the company's PayPass Wallet Services, unveiled last spring. For the past year, PayPass Wallet has been in production trial with select merchants and issuers. U.S. Consumers will finally be able to sign up for the service through their preferred banks later this spring. n Technology Enables Merchants to Leverage Transactional Data for Big Benefits Data-driven marketing has been a huge trend to hit the scene in recent years. However, despite all the recent hype surrounding "Big Data," few businesses know how to actually turn this data into real benefits. Marketing solutions company Tranzlogic is aiming to change that. Tranzlogic has developed a proprietary process that transforms a merchant's credit card transaction data into actionable customer intelligence, revolutionizing the way companies market to their customers. The system works by tracking transaction data at the merchant location. The technology identifies key attributes of the merchant's best customers, including demographic, geographic, psychographic and economic details. Merchants access the data through a secure online portal, where they can monitor and analyze the information in a variety of ways. The benefits of this information are potentially enormous. Merchants can work with Tranzlogic to put this customer insight into action by using data to develop and implement targeted marketing campaigns that will find and keep more of their best customers. Tranzlogic also helps merchants analyze results of their marketing campaigns so they can track the success of their efforts. By tapping into this data that otherwise would go unused, Tranzlogic empowers merchants to rethink every aspect of their customer relationships. Tranzlogic causes merchants to rethink their relationships with payment service providers. Currently, Tranzlogic offers its services through Independent Service Organizations, who can change the very nature of their conversation with merchants just by partnering with Tranzlogic. In recent years, ISOs have faced increasingly tough competition and even tighter profit margins. However, with Tranzlogic, ISOs offer real value to their merchants. By bringing merchants the Tranzlogic technology that will help them grow their businesses, ISOs are able to differentiate themselves in a crowded market, improve merchant loyalty, and grow their own revenue, as well. This shift represents the future of the card processing industry, argues Tranzlogic CoFounder Charles Hogan. Hogan said, "Merchants are letting the payment industry know that they are looking for more than just service providers. Agents, meanwhile, want to become valued strategic partners. We've found a way to do both, by developing technology that uses the merchant's existing data to create revenue growth opportunities for everyone involved—the merchants and the agents. And anytime you're creating revenue, you're creating value." To learn more about Tranzlogic, visit www.tranzlogic.com. n