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operations VST's Green Machine Fuel Station Technology Eliminates Air, Water Contamination For years, Vapor Systems Technology, Inc. has dedicated itself to the development and testing of products for clean air and water technologies, working to control the release of fugitive Volatile Organic Compound emissions at fuel stations. Fugitive VOC emissions are a main contributor to ground-level ozone and ground water contaminations. Today, the company's Green Machine is the newest generation of equipment designed to capture and reduce the release of fugitive VOC gasoline vapors as well as to monitor tank pressure profiles. VST's Green Machine, the company's newest tank pressure management equipment for both underground and aboveground storage tanks, is available in two styles: Part number VST-GMCS1-100 is designed for the California Enhanced Vapor Recovery market and carries California Air Resources Board certification. This model serves to elim- inate fuel station shut downs due to tank over-pressurization. In addition, it provides clean air and generates a positive cash flow from reduced vent emissions, thus paying for itself over time. It mates with the Veeder-Root TLS350 automatic tank gauge. Part number VST-GM-CS2-101 is a turnkey stand-alone tank pressure management and monitoring system that can be installed at any gasoline station in the world. Green Machine model may be installed in conjunction with any type of forecourt equipment, as well as with any tank gauge system that has overfill recognition capability. Both styles of VST's Green Machine allow for a simple, low cost installation on a single vent stack. They feature a small footprint design and flexible mounting options designed for roof, ground, canopy or vent stack rack. Green Machine is designed to improve the en- vironment with maximum safety, while at the same time paying for itself through the fugitive VOC gasoline vapors it captures and contains. With a suggested retail price under $12,000, most fuel stations will experience payback in less than a year. VST recently announced that Green Machine has earned multiple industry approvals: First, Edison Testing Laboratories issued its safety approval rating. Second, TÜVRheinland® certified the product as having greater than 99 percent efficiency. And third, California Air Resources Board issued Green Machine its certification for enhanced vapor recovery. Learn more about VST and the Green Machine at www.vsthose.com. n CSCAMEX Introduces Warm Tortilla Merchandiser for Retail CSCAMEX, a developer of innovative temperature controlled merchandisers for the retail industry, has introduced the T-01 Warm Tortilla Merchandiser. "Over the past three years of listening to our clients in Mexico and the United States, they had expressed a need for a visual merchandiser that effectively displayed warm fresh tortillas. Our clients required that it be well lighted, temperature controlled, [have] the ability to retain the moisture in the tortillas and be energy efficient," said Max Calva, Director of Operations for CSCAMEX in Latin America. CSCAMEX worked with popular tortilla producer Mission Foods in developing this newest piece of equipment, thoroughly testing the merchandiser in Mission Foods' labs with its New Tradicionales brand of fresh tortillas. The testing process took one month to complete. During the testing, the T-01 merchandiser was repeatedly proven to merchandise the tortillas as desired—warm, moist and fresh. Several major supermarket chains, both in the United States and Mexico, have already placed orders for the new T-01 tortilla merchandiser. "We look forward to helping these su- permarket chains increase their tortilla sales while reducing their shrinkage," said Chip Aschinger, President and CEO of CSCAMEX. CSCAMEX has over 70 years in experience of working collaboratively with the world's leading retailers, creating innovative merchandising fixtures and ensuring a positive return on investment. The company has operations in both the United States and Mexico, with headquarters in Columbus, Ohio, and sales and manufacturing operations in Mexico. For more information, visit www.cscamex.com. n Gilbarco Veeder-Root Partners with Odysii to Launch Impulse Upselling Platform Convenience store shoppers will gain access to more valuable, relevant promotional offers at the point of sale with the Impulse upselling platform, part of Gilbarco Veeder-Root's suite of retail applications. Impulse builds on the software developed by leading Israeli software provider, Odysii. The companies recently announced an exclusive global partnership to create a new generation of highly intelligent and automated tools to enable convenience stores to increase sales. Impulse integrates with Gilbarco Passport® or any other point of sale system to deliver targeted recommendations via an additional touch screen at the point of sale. Retailers using the system have already reported 3 to 5 percent increases in average basket size, as well as gains in targeted categories such as private label products. 14 C onvenienceRETAILER May/June 2013 Impulse delivers improved sales through a unique, accurate prediction of the most probable upsell opportunity. Unlike competing systems, Impulse analyzes numerous variables and improves over time, rather than just looking at the last scanned item. Impulse takes into account locationspecific consumer patterns like weather, consumer purchase history, trends in nearby stores, time of day and more, learning and evolving in order to provide the most relevant offer to each consumer at a given moment in time. Impulse also provides a platform for coupon functionality to encourage bounce-back traffic. Impulse interfaces with a retailer's existing point of sale system, price book and promotions calendar. The system can be set up quickly to begin delivering on its retail objectives, including increasing same store sales, driving private label offers, reinforcing company branding and increasing shopper engagement and loyalty. Together, Gilbarco and Odysii will extend the solution to Gilbarco dispensers, mobile applications and other devices, creating an unprecedented combination of intelligent upselling technology that delivers the right upsell message at the right time. "The Impulse upselling platform is a valuable addition to our long commitment to retailer profitability through merchandising applications, from the point of sale to the forecourt and beyond," said Martin Gafinowitz, President of Gilbarco VeederRoot. "We are also pleased to announce that MAPCO has adopted the Impulse instore solution and will soon launch a new forecourt merchandising extension of Impulse we call Purchase@Pump." MAPCO Express President Igal Zamir said, "We challenged Gilbarco and Odysii to work with us on an industry first—to give our forecourt customers real-time access to promotions and the ability to purchase in-store merchandise while refueling. This project, scheduled to begin testing soon, should help us deliver on our objectives to increase store traffic, make it easy for loyal customers to buy their routine items and gain opportunities to win the loyalty of customers that visit primarily for fueling." Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. The company offers a broad range of integrated solutions from the forecourt to the convenience store and head office. For more information, visit www.gilbarco.com. n

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