Oser Communications Group

Convenience Retailer May-June 2013

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buyers guide BUYERS GUIDE SNACK F OO DS This listing is compiled from a survey of products conducted by Convenience Retailer. Doritos Locos Tacos Chips Mamma Chia's Chia Squeeze Vitality Snack Building off last year's wildly successful launch of Doritos Locos Tacos at Taco Bell and the more recent launch of Cool Ranch Doritos Locos Tacos, Frito-Lay has now introduced a line of Doritos Locos Tacos-inspired chips. Each bag contains two different flavors of Doritos chips, designed to mirror the experience of eating a Doritos Loco Taco. The new chips are being offered in two flavor combinations: Nacho Cheese with Crunchy Taco and Cool Ranch with Crunchy Taco. Taco Bell's original decision to team up with Frito-Lay to create Doritos Locos Tacos has been credited with enabling the fast food chain to add 15,000 new jobs in the past year. Executives with the company have called the new menu offering the most successful product launch in the company's history. Now Doritos is hoping that Doritos Locos Tacos' legion of loyal fans will flock to stores to try out these new chips, inspired by the popular tacos. Doritos Locos Tacos chips will be available for a limited time. Mamma Chia, the organic food and beverage company that originated the chia beverage category, is pioneering a new food category with the Chia Squeeze™ vitality snack. Known for their nutritional benefits, chia seeds offer a complete nutritional profile of Omega-3, balanced dietary fiber, complete protein, antioxidants and minerals. Building on the rapid success of Mamma Chia's vitality beverages, Chia Squeeze provides an exciting new way to enjoy the benefits of chia seeds, combining them with fruits and vegetables for a delicious, 70-calorie, no sugar added snack in an on-the-go squeeze pouch. Chia Squeeze is available in four tasty flavors for the whole family: apple cinnamon, blackberry bliss, strawberry banana and green magic. The product is USDA-certified organic, non-GMO verified, vegan and gluten-free. Packed with 1,200 mg of essential Omega-3, as well as complete protein and fiber, Chia Squeeze is the ideal choice for a delicious, healthy, anytime snack. Each 3.5-oz. Chia Squeeze pouch is lightweight for easy carrying and does not need refrigeration. Frito-Lay 800.352.4477 www.fritolay.com Mamma Chia www.mammachia.com Odwalla Bars for Kids Funky Monkey Snacks Funky Monkey® Snacks, the Fruit That Crunches®, recently joined forces with Marvel for a superheroic new line of kid-friendly freezedried fruit snacks. The powerful lineup, themed after some of Marvel's most popular and renowned superhero franchises, features five fruit varieties packaged in larger, resealable bags. This alliance further broadens the family appeal of Funky Monkey Snacks as one of the most delicious and nutritious snack foods on the market. Funky Monkey Snacks' new Marvel product line includes Ultimate Strawberries, featuring Spider-Man, Incredible Pineapples, featuring The Hulk, Mighty Bananas, featuring Thor, Legendary Cinnamon Apples, featuring Captain America and Invincible Strawberry Bananas, featuring Iron Man. All Funky Monkey Snacks in the Marvel line are 100 percent real fruit, nutritionally equivalent to their fresh counterparts. Each is 100 percent all-natural, fatfree and gluten free, with absolutely no additives. The products are vegan, kosher, made in peanut-free facilities and packed exclusively in the United States. Funky Monkey Snacks' new Marvel product line is available at a suggested retail price of $3.99 to $4.99. Funky Monkey Snacks 800.783.1326 www.funkymonkeysnacks.com Finding snack options that are nutritious, taste good and are approved by kids can be a difficult task. Odwalla® is challenging the odds with the introduction of a new line of whole grain food bars made specifically for kids. Odwalla's Bars for Kids give parents a wholesome and delicious snack to serve to youngsters on the go. Odwalla Bars for Kids come in three flavors, including Chocolate Chip Kick™, Strawberry Score™ and Banana Dunk™. Each flavor contains 11 to 12 grams of organic wholegrains, equal to about 25 percent of the daily whole grains recommended for children by the Whole Grains Council. Each bar contains 130 to 140 calories and is a good source of fiber and calcium. "It's so important, and so difficult, to manage kids' diets in today's non-stop world," said Irma Shrivastava, Vice President of Marketing for Odwalla. "Our new Bars for Kids line helps bridge the gap between nutrition and great taste." All three bars are available in 1.28-oz. single units and in multi-packs. Odwalla Bars for Kids can be found at retail stores nationwide. Odwalla 800.639.2552 www.odwalla.com Popcorn, Indiana FIT Real Butter Kettle Brand Maple Bacon and Sweet & Salty Chips Known for pioneering flavors on the cusp of culinary trends, Kettle Brand is expanding its popular line of kettle-cooked potato chips to include two new creations: Maple Bacon and Sweet & Salty. Both new flavors have been in development for over nine months, and the final seasoning combinations were selected from hundreds of prototypes. Extensive testing, a hallmark of Kettle Brand's innovation process, ensures each new product has the perfect balance of flavors Kettle Brand fans expect and love. Kettle Brand Maple Bacon is a natural match, combining the deep smokiness of bacon, the rich sweetness of real maple syrup and the subtle spice of chili pepper. Kettle Brand Sweet & Salty strike the perfect balance by pairing natural sea salt and cane sugar with golden, crunchy potatoes. Kettle Brand Maple Bacon and Sweet & Salty chips will be available beginning this summer in 5-oz. bags for a MSRP of $2.69 and 8.5-oz. bags for a MSRP of $3.49. Diamond Foods 503.364.0399 www.kettlebrand.com Popcorn, Indiana®, innovator of all-natural popcorn snacks, recently introduced FIT Real Butter, the newest flavor variety to join the delicious FIT line of better-for-you popcorn. Ideal for those looking to snack smarter without sacrificing flavor, FIT Real Butter received certification from the American Heart Association and earned the Heart-Check mark, meeting the organization's requirements for heart-healthy foods as part of an overall healthy diet. As with all Popcorn, Indiana products, FIT Real Butter contains whole grains, is certified gluten free by the GFCO and is free of artificial flavoring and preservatives. "The entire team at Popcorn, Indiana is dedicated to making the best tasting popcorn on the planet, and we are always looking for ways to create the next best thing when it comes to both flavor and well-being," said Hitesh Hajarnavis, President and CEO of Popcorn, Indiana. "Our chefs have outdone themselves this time with FIT Real Butter, transforming a beloved classic typically laden with lots of fat and calories into a deliciously awesome, heart-healthy snack." Popcorn, Indiana 800.707.4444 www.popcornindiana.com Wonderful Pistachios & Almonds On-the-Go Packs M&M'S Brand Snack Mix Recently named the 2013 Product of the Year in the candy and snacks category by Product of the Year USA, M&M'S® Brand Snack Mix comes in three varieties: M&M'S Brand Milk Chocolate Candies Snack Mix includes Milk Chocolate M&M'S, mini chocolate chip cookies, peanuts and mini pretzel twists. M&M'S Brand Dark Chocolate Candies Snack Mix features Dark Chocolate M&M'S, raisins, almonds and mini pretzel twists. M&M'S Brand Peanut Chocolate Candies Snack Mix includes Peanut M&M'S, mini shortbread cookies, almonds and mini pretzel twists. "We think [this is] a great addition to our product line-up as it satisfies those looking for a creamy, crunchy, sweet and salty snack, all in one bag," said Roy Benin, Chief Consumer Officer for Mars Chocolate North America. M&M'S Brand Snack Mix is just one of many iconic M&Ms snack foods, which include Milk, Peanut, Peanut Butter, Dark Chocolate, Dark Chocolate Peanut, Coconut, Almond and Pretzel M&M'S Candies. Consumers can find M&M'S Brand Snack Mix nationwide in the candy aisle in convenience, drug, grocery, mass, specialty and value stores now. Paramount Farms is breaking new ground in the convenience and foodservice sectors with the launch of Wonderful Pistachios & Almonds in single and multi-serve packs that are perfect for on-the-go, health conscious consumers looking for a better option than the candy and chips common in today's quick service stores. Wonderful Pistachios on-the-go packs are available in Roasted & Salted, Shelled, Salt & Pepper and Sweet Chili varieties. Wonderful Almonds are available in Roasted & Salted and Natural Raw options. Wonderful Pistachios and Almonds are currently in more than 40,000 convenience stores nationwide, and the 5 oz. bag has the fastest turnover of any snack nut in the channel. "We know that consumers are looking for healthier snack options, so we've challenged ourselves to be everywhere junk food can be found," said Mark Masten, Vice President of Global Sales and Marketing for Paramount Farms. "Our specially designed packs for convenience and foodservice allow us to reach a new consumer, and the on-the-go, single-serving sizes allow us to have the competitive pricing to drive sales." Mars Chocolate North America 908.852.1000 www.mms.com Wonderful Pistachios 877.450.9493 www.getcrackin.com 16 C onvenienceRETAILER May/June 2013

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