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NATURALLY HEALTHY www.gourmetnews.com n MARCH 2020 n GOURMET NEWS N H 1 2 Rapid Growth for HATCH Organic Salsa Sales Since introducing HATCH Organic Salsas, certified organic by the U.S. Department of Agriculture, in mid-2018, distribution and sales have been growing quickly in super- market and upscale grocery stores. HATCH Organic Salsas are advancing the HATCH brand's reputation for superior quality prod- ucts and is driving category sales growth for retail customers. HATCH Organic Salsas have superior fla- vor and taste and are made with organic in- gredients, including organic tomatoes, onions, bell peppers, onions and jalapenos. HATCH Organic Salsas are also gluten free and Kosher OU certified and only contain 100 milligrams of sodium per serving. The trend in growing sales of USDA Cer- tified Organic food items continues as con- sumers seek superior quality food made with superior quality ingredients. In 2018, organic food sales accounted for over 5.7 percent of total food products sold in the United States. Sales of organic food items reached $47.9 billion in 2018 and were up 5.9 percent ver- sus prior year while the overall U.S. food sales only grew 2.3 percent. (Source: Or- ganic Trade Associa- tion (OTA) Industry Survey (May 2019).) In addition to or- ganic salsas, the Hatch Chile Company has a broad product line that includes pre- mium quality green chile and jalapeno peppers, enchilada sauces, salsas and taco sauce. HATCH branded green enchilada sauces are certified by the Non-GMO Proj- ect, and HATCH branded red enchilada sauces are certified organic by the U.S. De- partment of Agriculture. The Hatch Chile Company was founded in Albuquerque, New Mexico in 1987 and is a brand leader in market- ing premium quality Southwestern food to consumers across the United States. The Hatch Chile Company has been an industry pioneer in in- troducing USDA Or- ganic, Certified Gluten Free (GF), Non-GMO Project Verified and Kosher OU products to the category. HATCH and HATCH Select branded products are available in supermar- kets and natural and specialty grocery retail- ers across the United States. For more information, visit booth #5267 or go to www.hatchchileco.com. Flax-Based Products from Flax4Life By Kasondra Shippen, General Manager, Flax4Life Flax4Life is a small family owned and oper- ated bakery located in the Pacific Northwest that is certified gluten-free, dairy-free and nut-free (except coconut). Our goal is to make flax-based products that not only taste good, but are good for you. Healthy ingredi- ents are important, but the taste is, too! Our baked goods are meant to be enjoyed by any- one, allergies or not. If you are looking for a flavorful treat that is high in Omega 3s, healthy protein, fiber and lignans, look no further. Your taste buds will not be disappointed with our delicious line of muffins, brownies, gra- nola, cakes and toaster buns. All the prod- ucts are all natural, preservative and cho- lesterol free. In search of something on-the-go, our sin- gle-serve muffins and brownies are a perfect solution. The same quality product, but in more convenient packaging. You can choose from our muffin flavors Carrot Raisin, Chocolate Chip and Wild Blueberry, or our brownie flavors Chocolate and Toasted Co- conut. These small delicious packages are perfect for lunches, road trips, games or any time you need a little treat. Celebrate any occasion guilt-free with ei- ther our rich Chocolate Cake covered in fudge frosting and dark chocolate shavings or our scrumptious Carrot Cake covered in dairy-free cream cheese frosting with toasted coconut. If you are at a birthday party or din- ner gathering, there won't be any leftovers of these cakes. You can enjoy our products any time of the day for a healthy treat to keep you going. If it is first thing in the morning with a bowl of our uniquely soft granola or a late-night chocolate brownie snack, you will not feel guilty enjoying our products. Handmade wholesome goodness, nutritious and deli- cious! We are proud to announce that we are making our product more inclusive by certi- fying our brand kosher. As of January 2020, OK Kosher certified our facility and all of our products. Muffin Flavors: Wild Blueberry, Carrot Raisin, Chocolate Chip, Cranberry Orange, Apple Cinnamon and Hawaiian Pineapple. Brownie Flavors: Chocolate, Toasted Coconut, Dark Cherry, Cappuc- cino and new Mint Chocolate. Granola Flavors: Apple Cinnamon, Choco- late Chip, Pineapple Coconut & Mango, Ba- nana Coconut and Cranberry Orange. Toaster Bun Flavors: Original, Everything and Cinnamon Raisin. Cake Flavors: Chocolate and Carrot. Visit Flax4Life at booth #1077. For more in- formation or to order a sample, go to www.flax4life.net, call 360.715.1944 or email customerservice@flax4life.net. Fol- low the company on Facebook, Instagram and Twitter. How HempFusion Promotes Relaxation and Sleep When we experience something – good or bad – our body automatically reacts to help maintain balance through our endocannabi- noid system (ECS). But when out of balance, the ECS can affect our ability to relax and fall asleep. Fortunately, HempFusion ® 's unique whole-food, Full-Spectrum Hemp Extract serves the ECS with an array of phytocom- pounds, cannabinoids, terpenes and natural fatty acids that when combined, have a pow- erful effect in supporting the ECS's role in maintaining overall health. Then, HempFu- sion decided to "fuse" complementary, nat- ural ingredients that have been scientifically studied to promote relaxation and support falling asleep. HempFusion Stress The company fused HempFusion's Whole Food Hemp Complex with Sensoril ® , a patented, organic extract from Ash- waghanda, which has been shown to support relaxation when the body senses stress. Between these two powerful extracts, the human body is receiving in- credible support for the in- terconnected biological systems that help the body manage stress. HempFusion Sleep Lack of sleep can be very challenging to the body. Helping to support the body with re- laxation may lead to better, more restorative sleep. With HempFusion Sleep, the com- pany fused its Hemp- Fusion Whole Food Hemp Complex with PharmaGABA ® , a nat- ural form of the amino acid GABA that has been scientifically studied to support re- laxation that may lead to deeper restorative sleep. It's like "noise- canceling" to calm the mind and reduce the noise pollution in your head when trying to sleep. For more information, go to www .hempfusion.com. Fall River Wild Rice Shows How Easy and Versatile Wild Rice Can Be An interview with Walt Oilar, General Man- ager, Fall River Wild Rice. GN: Tell our readers about your company. What's your main line of business? WO: Fall River Wild Rice is a grower- owned cooperative located in the rural mountains of Northeastern California. It is an area well suited for growing wild rice. We supply wild rice to the retail and foodservice markets. GN: What is it that separates you from the competition and makes your company unique? WO: We are a small company from 'small town America.' With that comes a great de- sire to be customer service oriented, which we fulfill wholeheartedly. When you call our company you're not calling a call center. Nine times out of 10 you'll be talking to me and I'll personally handle any situation. I love talking to all callers! GN: What about products? WO: Though we're small, we're also inno- vative. In my mind our greatest achieve- ment and contribution to the industry to date is starting the 'fully cooked' rice prod- ucts. Wild rice requires a long cook time – around an hour. The solu- tion was Fully Cooked Wild Rice in a retort, flex- ible package. This not only earned us awards, but more importantly gives us the greater satisfaction of helping consumers have one of the world's healthi- est grains 'at their fingertips.' Because it's more accessible and easier to prepare, more people are able to live a healthier lifestyle by utilizing wild rice in this fully cooked format. GN: What particular product will you be showcasing? WO: We'll be displaying all of our products. What we're especially excited to show is how easy and versatile wild rice can be. We'll be sampling a variety of products and uses for wild rice. GN: What do you hope to get out of the show? WO: We love attending this show – it's such a great at- mosphere! We hope we can reach more peo- ple with our products. Wild rice is a grain with tremendous health benefits. We hope we can help more people discover this wholesome, healthy grain and take advan- tage of our unique products. If we've done that, then we've been successful! For more information, visit www.fallriver wildrice.com, call 800.626.4366, email wildrice@shasta.com or stop by booth #N347 (North Hall).

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