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NATURALLY HEALTHY www.gourmetnews.com n MARCH 2020 n GOURMET NEWS N H 4 4 HyVIDA Sparkling Water Has Better Bubbles An interview with Rick Smith, President, Chief Executive Officer, co-Founder, HyVIDA. GN: Tell our readers about HyVIDA. RS: HyVIDA is what you get when tech- savvy entrepreneurs with spunk create a bev- erage. We harnessed hydrogen gas, a powerful antioxidant, infused it in sparkling water and added a dash of certified organic flavors. GN: Like other sparkling waters, HyVIDA has zero calories, zero sugars, zero sweeten- ers and zero caffeine. What makes HyVIDA different? RS: HyVIDA delivers amazing functionality to the sparkling water category and a unique taste experience. HyVIDA's phenomenal for your body as the world's first to infuse hy- drogen gas (H2) into sparkling water to de- liver powerful antioxidants. We also added 30mg of magnesium, creating a user experi- ence unlike any other sparkling water brand. Magnesium is a super mineral that aids the nervous system, reduces anxiety and has shown to help the body metabolize Vitamin D. Also, our process increases the pH to neu- tralize the acidity on the tongue and esopha- gus. The incredible result is a soft, bubbly experience that allows the certified organic flavors to leap over the palate. GN: What does hydrogen do for the body that makes it an antioxidant? RS: Many of our customers feel the Hy when they drink HyVIDA. Backed by over 1,000 published medical studies, hydrogen gas scavenges the body to neutralize free radicals directly in the cells, repairing envi- ronmental damage and soothing soreness. Hydrogen (H2), being the smallest mole- cule, travels through the body much faster than Vitamin C, profoundly impacting ath- letes looking for a competi- tive edge, students cram- ming for an exam or professionals seeking to balance a healthy and social lifestyle. GN: Who is HyVIDA's tar- get customer? RS: Health-conscious people looking for better-for-you options in all aspects of their life. This includes the young, the spry, teens, kids, health freaks, domestic divas – anyone who drinks sparkling waters or values the benefits of a healthy beverage. We also see people using HyVIDA Hydrogen Infused Sparkling Waters as cocktail mixers. The crisp flavors make it an easy mixer and the functional benefits are an added reward – particularly the following morning. GN: Is HyVIDA an energy drink? RS: No, HyVIDA is not an energy drink. Many consumers often feel 'perkier,' a sense of clarity, sharpness or calm after a can of HyVIDA. With only four ingredients: car- bonated water, magnesium, certi- fied organic flavors and hydrogen, HyVIDA is a stimulant-free bev- erage made to Neutralize Nega- tive Energy™. GN: Where is HyVIDA sold? RS: On Amazon and over 1,000 retailers across the USA, from natural independent stores to larger chains. We have great distribution partnerships with KeHE and UNFI supporting multiple distri- bution centers. GN: What is the origin of the name HyVIDA? RS: We're having fun with the brand name. How many brands get to tell people to do something healthy while sounding taboo ... 'Get Hy™'! Hy is an abbreviation for both hydrogen and hydration, and VIDA means life. For more information, go to www.hyvida.com, call 231.780.7450 or email rick.smith@hyvida.com. Interpress Celebrating 30 Years of Food Packaging Solutions Interpress Technologies is a leading food packaging manufacturer specializing in formed paperboard cups and containers, wrapped cups, printed sidewalls and folding cartons. Interpress continuously expands its capabilities to offer additional sizes and packaging options. Microwavable Paperboard Cups With years of experience and product devel- opment, Interpress became the first manufac- turer of paperboard cups designated for microwave use. Microwavable paperboard cups are more sustainable compared to foam wrapped plastic cups. Paperboard cups are made primarily of renewable resources and use 92 percent less plastic and weigh 42 per- cent less than foam wrapped cups. Also, In- terpress paperboard cup graphics are far superior compared to printed foam. New Paperboard Overcap Lids Interpress is excited to offer the next gen- eration of paperboard overcap lids for cups. Interpress paper lids include full color graphics on the lid rims and top panels for enhanced marketing appeal, and are more sustainable compared to plastic overcap lids. Microwavable Paper Wrapped Plastic Cups Interpress is pleased to introduce new sizes of paper wrapped plastic cups. The paper- board overwrap provides additional rigidity to the lightweight plastic cup and thermo protection while providing an excellent smooth printing surface for graphics. In ad- dition, consumers can remove the paper wrap from the plastic cup and recycle both in many municipalities. The paper wrapped plastic cups are great for microwave and refrigerated food op- tions and can be further engineered for ad- ditional moisture and oxygen protection. Due to their versatility, wrapped cups are used for a variety of products including ce- real and granola, oat- meal and overnight oats, soups, macaroni and cheese, mashed po- tatoes, pet food, chow- ders and chilis, yogurt and desserts. Paper Wrapped Plastic Cups with a Clear Advantage Interpress offers wrapped cups with a clear plastic cup which allows consumers to see the container contents. The paper overwrap can have graphics printed on the back side for viewing printed fill, coupons and addi- tional branding information. The paper wraps can also include a custom die-cut win- dow, offering greater visibility to the pack- age contents and additional brand distinction. Non-Round Tapered CanNesters™ The Interpress tapered oval non-round CanNester containers offer cost efficiency and shelf appeal for dried fruits, confec- tions, frozen desserts, entrées, oatmeal and baking mixes. Interpress CanNesters stack to improve shipping and storage space by a ratio of 13 to 1 compared to straight-walled preformed canisters and has a wide flat billboard surface for graphics. With a variety of packag- ing options from Interpress Technologies, brand owners can look for- ward to offering attractive, user friendly, functional cost-effective packaging to pro- tect foods. Celebrating over 30 years of experience and innovation, Interpress Technologies has three locations producing "Made in USA" food packaging with high impact graphics and certified sustainable paperboard. Inter- pac Technologies, a sister company, is a cer- tified organic co-manufacturing facility and fills cups, oils (coconut, olive, flax), packets, bags and pouches and offers distribution services. For more information, call 800.929.9771, email inquiry@iptec.com or go to www .interpresstechnologies.com. Tylers Coffee for an Acid-Free Cup of Joe Founded in 2004 and initially marketed door-to-door via bicycle, Tylers Coffee (Tylers) is the sole acid-free coffee available. Tylers was created as a means to ease the physically uncomfortable side-effects of acid-based coffee. Other coffee blends on the market today contain harmful tannic and lipid acids. These acids "bloom" during the normal bean roast- ing process. The acids are implicated in a number of dental and gastrointestinal prob- lems. Tylers roasts only the highest quality or- ganic beans. As the only Acid-Free Coffee, Tylers is proud to have helped more than a hundred million people enjoy coffee without discomfort. The company has a trade secret roasting process, the Z-Roasting process, which does not allow the tannic and lipid acids to bloom. Invented by chemists and coffee connoisseurs, the Z-Roaster has been meticulously engineered to allow for com- puterized monitoring of the atmospheric con- ditions. The roaster is monitored by a computer allowing every roast to be exactly the same, every time. This means Tylers Regular Roast has a higher amount of natural caffeine as a result, without any of the nega- tive acid problems. Many people use the caffeine in coffee to give them a jolt of energy before they begin whatever the day can throw at them. Others drink decaffeinated cof- fee for the taste but do not want the caffeine buzz. A decaffeination process is meant to re- move all or most traces of caffeine from the fin- ished product. For decaf lovers, Tylers uses a Swiss Water Decaffeination process. Along with all these benefits, when brewed with purified or alkaline water, Tylers Coffee reaches a neutral or alkaline pH. Tylers sources its coffee beans from Cha- pas, Mexico and its Decaf Blend from Co- lumbia. Utilizing the All-Natural Swiss Water Decaffeination, Tylers Decaf Blend is between 98 and 99 percent decaffeinated. Both blends are AAA-rated Arabica beans sourced from strictly regulated farms that are certified organic by the U.S. Department of Agriculture. Packaging is equally im- portant in the quest for an acid-free cup of coffee. At Tylers, each bag is purged of oxygen and replaced with harmless nitrous to preserve freshness. There is a one-way degassing valve that allows the nitrous to exit the bag. Sin- gle-serve cups are individually packaged and boxed to provide optimal freshness. Tylers is all about passion, product and people. It is the company's tenacity in the search for a pleasant cup of coffee for all people, even those with tender tummies, that allows it to produce great-tasting, healthy coffee. For more information, go to www.tylers coffees.com or call 855.554.3833.

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