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Construction Marketplace 4 1 Wednesday, January 22, 2020 Executive Officer of BECK. Modern Logo and Visual Design System The most visible change is the new logo and visual design system that reflects a modern look and offers a visually con- sistent and integrative umbrella for all product brands. The logo displays a bold B that stands for BECK and BEYOND. The B arises out of a staple, pointing out the heritage of the brand as well as to its broad offering way beyond staples. Streamlined Brand Architecture As part of the new brand identity, BECK also decided to streamline the brand architecture. It reduced the number of brands and established a consistent brand family with a clear new brand structure. In this context, FASCO America was renamed BECK America. BECK America now clearly appears as a BECK company that not only sells FASCO tools but also the whole BECK product brand range. BECK (Cont'd. from p. 1) Brand Promise Becomes New Brand Claim "Beyond Fastening" is the new brand claim, highlighting the company's capability to always create solutions beyond the usual. To strengthen and reinforce the company's messaging, BECK added the claim as a tagline to its logo. Through an exhaustive 20-month effort, the new BECK brand was born. During this process, the company was encouraged to represent its competencies clearly, to simplify communication and to improve the customer experience. "The main idea behind all these steps: to pull all of our strengths and to appeal to the customer by simplifying the way we approach the market. We're proud of the work that we do here at BECK and we are looking forward to further strength- ening and expanding the cooperation with our business partners through our brand," said Beck. For more information, visit booth #SU457. DL: Product certification is a review of products against a standard, criteria or code to ensure continuous compliance of products. Certification steps include review of products, periodic inspection of plants (by an ISO/IEC17020 accredit- ed agency) and periodic review of sub- mitted information against new or revised standards. CM: What accreditation does ICC-ES PMG have? DL: ICC-ES PMG is accredited as a product certifier by the American National Standards Institute (ANSI) and the Standards Council of Canada (SCC). ICC-ES PMG is also accredited by entidad mexicana de acreditación (ema), to certify plumbing products to the Official Mexican Standards (NOMs). ICC-ES PMG is the most widely accepted and trusted leading program in the U.S, Canada and now Mexico. In addition, ICC-ES PMG is also licensed by the U.S. Environmental Protection Agency to certify water-effi- cient products under the WaterSense ® program. CM: What are the benefits of having an ICC-ES PMG Listing? DL: Most importantly, a Listing provides product evaluation to applicable codes and standards. Additional benefits include no charge for additional company listings and no warehouse inspections (on factories where product is manufac- tured). ICC-ES (Cont'd. from p. 1) CM: What sets ICC-ES PMG apart? DL: ICC-ES PMG provides a one-stop shop for the evaluation, listing and test- ing of innovative plumbing products. The company upholds the highest standards for safety and reliability and provides expedited certification for all client list- ings at a low cost. ICC-ES PMG is the only entity with direct contact with IPC, IRC, IMC, IFGC code development staff. About ICC-ES A nonprofit, limited liability company, ICC-ES is the United States' leading evaluation service for innovative build- ing materials, components and systems. ICC-ES Evaluation Reports (ESRs), Building Product Listings and PMG Listings provide evidence that products and systems meet requirements of codes and technical standards. The ICC-ES Environmental Programs issue VAR environmental reports that verify a prod- uct meets specific sustainability targets defined by today's codes, standards, green rating systems and ICC-ES envi- ronmental criteria. The Environmental Programs now offer Environmental Product Declarations (EPDs), to meet global market demand for science-based, transparent, quality-assured information about a product's environmental per- formance. ICC-ES is a subsidiary of the International Code Council ® (ICC ® ). For more information, visit www.icc-es- pmg.org, email espmg@icc-es.org, call 800.423.6587 ext. 6587 or stop by booth #SL1859 at the Kitchen Bath Industry Show and #C3022 at the International Builders Show. When installed using the patented Moisture Diversion Method, the system seals effectively, yet will not trap or pro- mote moisture buildup inside the wall cavity. This helps eliminate the occur- rence of wood rot, warping, and particu- larly the growth of potentially toxic molds. The FutureFlash Waterproofing System: window and door flashing; pre- vents leaks at facia board/wall termina- tions; effectively separates dissimilar metals to prevent corrosion; waterproof beams and posts; for prelining of all metal transitions. Product Approvals FutureFlash meets the requirements of MFM Building Products (Cont'd. from p. 4) Uniform Building Code Section #1 707(b). It is tested to AC148 and ICC-ES ESR 2783 report. Moisture Diversion Method is protected by US Patent No. 9,163,450. FutureFlash Guide Specifications and Information FutureFlash 3-Part Guide Specifications, Technical Data and Installation Instructions are posted at www.mfmbp.com. Information about the Moisture Diversion Method can be found at www.mdmflashing.com. Visit MFM Building Products at booth #C6848 for free samples of FutureFlash. For more information, go to www.mfmbp.com, call 740.622.2645 or email info@mfmbp.com. receive alerts and remotely connect to the system to test, silence and configure. Z Control is free to use, including text, email and push notifications. Founded in 1939 and headquartered in Louisville, Kentucky, Zoeller Company is one of the oldest independently-owned professional pump manufacturers in North America. Since that time, Zoeller has established itself as a leader in pump Zoeller (Cont'd. from p. 4) equipment and technology, producing durable, long-lasting products that cus- tomers can rely on. Zoeller offers a broad range of pumps and package systems for both wastewater and potable water appli- cations. Over the years, the company has expanded to new locations, continually offering new and diverse products to meet the needs of the industry today. Visit Zoeller at booth #C8745. For more information, go to www.zoellerpumps.com. Quiet Mark Recognizes Hushed Appliances By Lorrie Baumann Quiet Mark is a certification program that rewards consumer products that do their part in combating noise pollution. "It's a consumer champion award for solutions to noise issues," said Poppy Szkiler, the certification program's Founder. "We're on digital overload. It's never been a more important time to surround our- selves with sounds that calm us, rather than ones that induce stress." The certification is a project of the Noise Abatement Society, a nonprofit United Kingdom organization founded in 1959 by Szkiler's grandfather, who rec- ognized that the noise and commotion caused by World War II hadn't entirely disappeared when the war ended. "He was being driven bonkers by it," Szkiler said. "So, he took action and set about lobbying Parliament about the issue." As a result of his efforts, Britain's Parliament passed the Noise Abatement Act in 1960, and the Noise Abatement Society turned some of its attention to other ways of working on the problem of noise pollution, including efforts to reward industry success in noise abatement. "Industries had invested millions in noise abatement, so they were supportive of some recognition," Szkiler said. "It was immediately a great success." Since then, the program has begun to spread from the UK to the United States. Leadership for the parent organization was passed down to Szkiler's mother after the death of her father and then Szkiler herself heard the call to the mis- sion. "I had an epiphany when I was 30. I wanted to make a change in the world," she said. "With Quiet Mark, our family passion for widespread wellness and noise abatement comes from the decades of knowledge we have on the subject." Quiet Mark has partnered with the Good Housekeeping Institute to do the acoustic testing on home appliances that want a Good Housekeeping Seal of Approval. "As a third party, what we're doing is noise measurements," Szkiler said. In its testing, Quiet Mark compares the noise made by an appliance with the noise levels produced by other appliances in the same product category. Testing veri- fies manufacturer claims about noise pro- duced by the appliance as it's actually used in the home. The organization has data bases for more than 45 product categories ranging from microwave ovens to immer- sion blenders, mixers and stick vacuum cleaners. In order to get the Quiet Mark seal, appliances must test in the quietest one-third of similar products. "What we would love to do is bring the testing over the next few months to retailers, in order to increase sales of the quietest products. That way, retailers would know which are the quietest products," Szkiler said. The Quiet Mark organization is cur- rently publicizing the issue of household noise and the existence of the certification in the U.S. with the introduction of its Quiet Mark badge for the U.S. market. Appliances that qualify for the certifica- tion will be allowed to use the badge on their packaging. "British experience shows that consumers care about the amount of noise produced by their juicers and vacuum cleaners. When quieter prod- ucts are identified for them, it will play an important part in their purchasing deci- sions," Szkiler said. "Products carrying the Quiet Mark, a label identifying a prod- uct as being quietest in category, are now highly desirable," she said. "There are so many layers of noise that we have to cope with throughout our daily lives, but so many consumers are still unaware that they can choose to buy quieter products." She's hoping that attention to the issue can even encourage manufacturers to think about ways that they can turn con- sumer perception of noise from an irritant into part of a supportive environment. "If we know that there are harmonics that support health, could we design with this knowledge in mind for future appli- ances?" she asks. "We are entering a new era of design with sound. Sound seems to bleed everywhere and we need to critical- ly think about the creative possibilities of sound that will support our lives."

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