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www.gourmetnews.com n JANUARY 2020 GOURMET NEWS 3 8 Rapid Growth for HATCH Organic Salsa Sales Since introducing HATCH Organic Salsas, certified organic by the U.S. Department of Agriculture, in mid-2018, distribution and sales have been growing quickly in super- market and upscale grocery stores. HATCH Organic Salsas are advancing the HATCH brand's reputation for superior quality prod- ucts and is driving category sales growth for retail customers. HATCH Organic Salsas have superior fla- vor and taste and are made with organic in- gredients, including organic tomatoes, onions, bell peppers and jalapeños. HATCH Organic Salsas are also gluten free and Kosher OU certified and only contain 100 milligrams of sodium per serving. The trend in growing sales of USDA Cer- tified Organic food items continues as con- sumers seek superior quality food made with superior quality ingredients. In 2018, organic food sales accounted for over 5.7 percent of total food products sold in the United States. Sales of organic food items reached $47.9 billion in 2018 and were up 5.9 percent ver- sus prior year while the overall U.S. food sales only grew 2.3 percent. (Source: Or- ganic Trade Association (OTA) Industry Survey (May 2019).) In addition to organic salsas, the Hatch Chile Company has a broad product line that includes premium quality green chile and jalapeno peppers, enchilada sauces, salsas and taco sauce. HATCH branded green enchilada sauces are certified by the Non-GMO Project, and HATCH branded red enchilada sauces are certified organic by the U.S. Department of Agriculture. The Hatch Chile Company was founded in Albuquerque, New Mexico in 1987 and is a brand leader in marketing premium quality Southwestern food to consumers across the United States. The Hatch Chile Com- pany has been an in- dustry pioneer in introducing USDA Organic, Certified Gluten Free (GF), Non-GMO Project Verified and Kosher OU products to the category. HATCH and HATCH Select branded products are avail- able in supermarkets and natural and spe- cialty grocery retailers across the United States. For more information, visit booth #5784 or go to www.hatchchileco.com. Summerhill Goat Milk: From Goat to Glass By Anneke de Jong, co-Owner, Summerhill Goat Dairy Summerhill Goat Dairy has been family- owned and operated for over 20 years. After years of hard work, we're honored that peo- ple let us share our goat milk with them. Each year, the demand for Summerhill Goat Milk grows. As a result, our family of team members and goats has grown too – but our commitment to them remains unchanged. We think simple is better. Our goats are milked just steps away from the creamery, where we pasteurize and bottle the milk, and then ship it to our customers. Just pure, wholesome goat milk from our amazing goats. Simple. Our dairy is powered by clean, renewable energy, because we care about being good stewards. We are a Certified Humane ® fam- ily farm, because we think that milk from happy goats just tastes better. Our customers can drink our milk knowing it comes from a safe place that cares for the health and well- being of our goats. You can enjoy our goat milk with total peace of mind, knowing it was brought to you in the most sustainable, humane way possible. Why goat milk? Summerhill Goat Milk is 100 percent pure nature made milk. Nothing is added in or taken out. It is naturally a good source of pro- tein, as well as calcium, potassium and Vita- min A. Goat milk contains less lactose and milder proteins than cow milk, making it easy to digest and even easier to enjoy. One of our priorities here at Summerhill is customer relationships. We love to hear from our customers when they call the number on the bottle or send us an email. We answer the phone directly and maintain those relation- ships personally. We are so thankful for our customers and wouldn't be where we are today without them. We believe that everyone should be able to experience the benefits of high-quality goat milk, so we are thrilled to bring our products to a greater number of customers each year. The simplicity and effi- ciency of our operation help us keep our goat milk accessible to as many people as possi- ble, all while maintaining the quality and taste that customers have come to expect from us. From goat to glass, we are committed to providing our customers with high quality goat milk, from our wonderful goats. For more information, visit booth #2545 or go to www.summerhilldairy.com. New Additions to La Truffe Royale Line MarDona Specialty Foods announces four new products to the La Truffe Royale line. After much research, taste testing, rejections and so on, the company came up with these four great new items to add to its La Truffle Royale product line. It is certain you will find these to be a great addition to your truf- fle retail lines. Black Truffle Acacia Honey MarDona had searched for quite some time to replace its Wild Forest Tupelo Honey. It kept getting batches of honey that didn't meet its standards. After some research, Mar- Dona discovered a great acacia honey (the best of the best). It imported this fine, smooth acacia honey from Italy and then blended it with some black truffle pieces along with truffle essence. This honey makes a perfect addition to any cheese platter, roasted poultry or great over fresh ricotta cheese and toasted bread. It is perfect for any dish or even as a dip. Black Truffle Rub MarDona has been working on a truffle ver- sion of a rub for some time. It wanted the rub to stand out on its own merits. After much research, trials and errors, MarDona came upon a great find. By incorporating a dried black truffle with a hand harvested salt, it came up with the rub to beat all rubs. It's a very fine powder that rubs well into any meat, poultry or seafood. Also, it can be added to sauces and more. Black Truffle Sea Salt One of MarDona's great finds was its new imported Black Truffle Sea Salt. This sea salt is a perfect addition to anything you would put salt on. Perfect over fries, onion rings, pizza, all burgers, sandwiches, popcorn and so much more. The salt is a perfect blend of truffle essence mixed with a fine imported sea salt and truffle pieces. Black Truffle Tapenade MarDona has had many requests for a truffle spread, but the company just never got around to it. Then one day after doing R&D, it worked out this great formula of black truffles, truffle in- fused oil along with some TLC and came up with a great spread. But it's more than that! This is a tape- nade. Use it straight from the jar and spread over some toasted crusty bread, or mix with a mayonnaise and create a wild truffle aioli. Add to hot cooked pasta as a great truffle pasta dish. There is no limit to what you can do with it! For more information, call 855.OIL SPRAY (645.7772), email info@mardonaspecialty foods.com or go to www.mardonaspecialty foods.com. Elmhurst Introduces New Oat Creamers By Nicholas Budniewski, Senior Copywriter, Elmhurst 1925 Elmhurst ® 1925, the plant-based company that used to be a dairy, is launching a line of oat creamers. These will join the existing Barista Edition, forming a small arsenal of at-home answers to the big plant-based cof- fee questions. Oat milk has officially broken coffee. Cafés everywhere have been infiltrated by a "boring" whole grain gone cool. Who saw that coming? The connoisseurs of lattes and cappuccinos are happy. Now, in what is pro- jected to be a banner year for oat, it's time for the next thing. Elmhurst oat creamers come in original unsweetened, hazelnut, vanilla and chai spice varieties. There will also be seasonal flavors for the perfect coffee repose: apple pie spice, gingerbread and lavender vanilla. Each is packaged in a shelf-stable 16-ounce carton and made from 100 percent whole grain oats. None contains more than 1 gram of sugar. Most importantly, in a world where trends are only as good as their substance, Elmhurst oat creamers perform. They're made to add body and texture rather than dilute your cup. You'll be able to lighten to your desired hue. Each creamer in the set shows due reverence to the roast, balancing rather than overwhelming its flavor – and it all hap- pens without useless ad- ditives. Essentially, Elmhurst makes better products via simplification. Ingredient labels are de-cluttered, freeing the source in- gredient to bestow its excellence upon con- sumers. This is made possible by HydroRelease™, a unique technology which preserves the nutritional integrity of the oat with a satisfyingly creamy texture. Elmhurst has charted new territory with its hemp creamer line, but Chief Marketing Officer Pete Truby stresses that there is sometimes more to innovation than win- ning the race to the shelves. "Being first to market is great, but we can't forget that things that already exist can be made better. In sense, we've absolutely in- novated in oat milk. And we're doing so in creamers, too." Truby is talking about the core virtues that envelop the entire Elmhurst line: more of the source ingredient; six ingredients or less; no added gums or thickeners; and specific to coffee support products, no added oils. If you aren't already on the oat train, we've saved you a seat. Sit back and enjoy the scenery of life. Elmhurst will make your best cup for the ride. For more information, visit booth #155.

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