Issue link: http://osercommunicationsgroup.uberflip.com/i/1178784
18 them," Gottlieb said. "It's important to raise the standard." Two of the three locations are 10,000 square feet, while the Bay Meadows store – which opened in 2006 – is 18,000 square feet. Each of the stores has a slightly different customer demographic, with the newest store, opened in the fall of 2015 only three blocks f rom the beach, attracting mostly younger families and the Bay Meadows store attracting the local business community. The original location has the greatest differentiation in its customers, with more Baby Boomers and seniors in its neighborhood, Gottlieb said. " We try to give people authentic natural foods – not marketing 'natural food,' – the way they imagine it should be when they go into a store that makes these promises," Gottlieb said. In addition to its grocer y business, Native Sun also features a restaurant offering scratch-made sandwiches, soups and salads inside each of its stores. " We have gone past what our community has available," Gottlieb said. "It's the only place in the community where you can order an organic meal that's delivered." Home delivery is available, and Gottlieb is exploring the potential for wholesale sandwich sales to local coffee shops. W hile the in-store restaurant and Native Sun's emphasis on organic helps to differentiate the business f rom other local grocer y stores, other grocers are closing the gap between their offerings and Native Sun's, which requires Gottlieb to be nimble to compete. "O ur major competitor is a very long list," he said. " We're in the middle of the grocery wars down here." He has responded by steering the business in the direction of providing wellness services to the community. With experts on nutrition, natural first aid and holistic wellness on staff, Native Sun offers educational programs on these subjects and partners with local businesses to encourage their employees to participate. " We've taken passionate people who are getting degrees in the same area where our passions are and taking those people out to corporations to do programs," Gottlieb said. " We're not going in there and selling our products; we're going in there and talking about what stress reduction exercises can do." Native Sun tracks employee participation in these programs for each company and provides a report on that to the company, which helps the companies earn rate reductions for their health care insurers. Employees who participate get Native Sun discounts, coupons and samples f rom sponsoring manufacturers, which helps bring them into the stores, where Native Sun tracks how they're utilizing their wellness education as they make their purchases. "The only thing we expect back is exposure and support f rom these corporations," Gottlieb said. "The companies see the need for wellness programs." KN NATIVE SUN Cont. from page 17 manufacturing services to other companies that have a granola formula but not a facility. "Even after all this time, baking is still my greatest passion," she said. "I don't get to do it that often any more, that that's what I love working with most in the business." Crazy Monkey Baking is now offered in Peanut Butter Chocolate Chip and Dark Chocolate Chip, Mint Chocolate Chip and Cranberry Almond flavors in 1.25-ounce bags that are smart-snack approved for schools. They retail for 99 cents to $1.49. Those four flavors plus White Chocolate Cranberry are also offered in 7.5-ounce bags along with a rotation of seasonal flavors that includes Cinnamon Pecan in the winter, Lemon Coconut in summer and Pumpkin Seed & Spice in the fall. Additional special-edition flavors also appear occasionally. "We have a variety of flavors, so there's some variety to appeal to the kids and adults alike," Humrichouser said. All of the products are wheat f ree and made with 100 percent whole grains. Oats are naturally gluten f ree, and the products are sweetened with honey, molasses and evaporated cane sugar. A ser ving of the Dark Chocolate Chip flavor Granola Cookie Crunch contains 8 grams of added sugars and 6 grams of fat along with 3 grams of protein and 150 calories. " There is fat in oats and in whole grain cornmeal and in flax seeds, but it's all healthy fat," Humrichouser said. " When you have the real ingredients without the fats stripped f rom them, you're going to get those good, healthy calories in the fat." For more information, visit www.crazymonkeybaking.com. KN CRUNCHY GRANOLA Cont. from page 17 KITCHENWARE NEWS & HOUSEWARES REVIEW • NOVEMBER 2019 • www.kitchenwarenews.com Arcadia Home's Artisan Hand-Loomed Cotton Table Runner comes in three colorways: Grey Dots, Gray Block Print and the Indigo that's shown here. Gorgeous color, contemporary pattern, and the evidence of artisan's hand combine to make this a conversation piece that feels special, fresh and elegant. The runner is 18 inches by 96 inches, and each is handmade with design as unique as the artisan who creates it. The creation of this design involves spinning and weaving hand-dyed cotton using artisan techniques that have been passed down through generations. Hand-sewn kantha stitching is the finishing touch. The craftsmanship involved at each stage of hand-dying, hand-spinning, hand-looming, hand-cut- ting and hand-sewing ensures that every finished piece is truly one-of-a-kind. It retails for $135. For more information, visit Arcadia Home at www.arcadiahomeinc.com, call 212.366.1836, email info@arcadiahomeinc.com. KN Artisan Hand-Loomed Cotton Table Runner The COSTA NOVA Cook & Host collection collection from Casafina is offered in five colorways: white, cream, blue, red and gray with the Chip and Dip retailing for $16. For more information, call National Sales Manager Matt Hullfish at matth@casafinagifts.com or by calling 845.277.5700 or visit www.casafinagifts.com. KN COSTA NOVA Cook & Host Chip and Dip