Oser Communications Group

Kitchenware News November 2019

Issue link: http://osercommunicationsgroup.uberflip.com/i/1178784

Contents of this Issue


Page 1 of 23

Pretty and Practical Tea Towels from KC 2 KITCHENWARE NEWS & HOUSEWARES REVIEW • NOVEMBER 2019 • www.kitchenwarenews.com BY LORRIE BAUMANN Green Bee Tea Towels is a maker of hand- printed cotton tea towels owned by Rena Krouse. From her studio in Kansas City, Missouri, she and the four other members of her team have been putting out a line of functional, decorative cotton towels with a vintage feel for the past four and a half years. This year, she's expanding the business with an aggressive sales strategy and a new showroom at the Dallas Trade Center. "I like the idea of having practical decorations," Krouse said. "I'm not big on knickknacks or things just lying around." Practicality for her products means that the tea towels are made of 100 percent cotton that Krouse imports f rom India and screen-prints in Kansas City with nontoxic, water-soluble inks. "They won't peel or fade or crack," she said. " They require no care at all. You can stain-treat, bleach or wash them however you would like." The company offers more than 100 designs in multiple color variations, all on a white background. Many of the designs have a vintage feel to them. "You can use them every day," Krouse said. "They're not a product that goes out of style, and they work as bathroom hand towels as well." With exponential growth in the past year, Green Bee Tea Towels now has distribution available throughout the U.S., and she's hired several sales representatives and opened a showroom at the Dallas Trade Center where visitors to the Dallas markets can see and touch the towels for themselves. "I'm looking for showrooms and reps for the rest of the U.S.," she said. "We're growing as fast as we possibly can. The biggest challenge has been hanging on for the ride, keeping up with the demand and learning how to scale the business. It's been eye-opening. There are so many things we thought we knew how to do, but this year's increase in production has taken the business to a whole other level." For further information, visit www.greenbeeteatowels.com. KN

Articles in this issue

Links on this page

view archives of Oser Communications Group - Kitchenware News November 2019