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Convenience Retailer Show Daily Friday, October 4, 2019 3 4 Garden Fresh Gourmet Introduces New Hummus Variations Garden Fresh Gourmet, founded in 1997, ignited a salsa revolution when founders Jack and Annette Aronson made their first batch of salsa in a five-gallon buck- et. Today, Garden Fresh Gourmet makes America's No. 1 refrigerated salsa brand as well as fantastic chips, hummus and dips. The company's mission is to gather the world's finest ingredients, craft them into delicious, high-quality products and offer them at a reasonable price. Garden Fresh excels in delivering gourmet-tast- ing products every time. As a category leader in refrigerated salsa, it is expand- ing that success and growing the brand into more categories. As the name so clearly indicates, Garden Fresh Gourmet uses only the freshest of all-natural ingredients in its products. It pairs these delightfully fresh products with culi- nary-inspired recipes. Garden Fresh is inter- ested in deli and produce buyers who are looking to optimize sales in their dips and spreads category. The company uses a high-pressure pasteurization process when producing salsa, which gives cus- tomers an extended shelf life while reduc- ing spoils. It also has a state-of-the-art manu- facturing process that enables the company to make dips without the use of preservatives or HPP, giving the product up to 80-days of shelf life. For more information, go to www .gardenfreshgourmet.com. 'Life's Best Served with Jarlsberg' Campaign Reaches Millennials Across Northeast Norseland Inc.'s Jarlsberg ® cheese brand kicked off 2019 with a multi-faceted, Millennial-focused advertising cam- paign, "Life's Best Served with Jarlsberg." Last year, the pilot program drove sales lift across the NY-Metro area with digital media, engaging recipes, influencer content and even featured dig- ital billboards in Times Square, coupled with a wine and cheese tasting room experience at Oceana restaurant. This dynamic "out of home" experience was nominated a Programmatic Display cate- gory finalist for the 2018 Online Media and Marketing Awards. Riding on this success, Jarlsberg is expanding the program, focusing on the powerful memories we build when friends and family gather around great food. From the romantic to the fun, from the memorable to the mundane, Jarlsberg transforms meals into cherished moments. Jarlsberg's mild, mellow ver- satility makes it perfect for your family's signature cheeseboard, a gooey grilled cheese indulgence, an impressive fondue date night or just a laid-back weeknight mac'n'cheese dinner. You can make any cheese occasion better with Jarlsberg – it's an iconic cheese that bridges genera- tions and taste buds. New creative includes a mix of indulgent recipes, everyday "food hacks," relatable lifestyle shots and social media-friendly videos. All center on three key Life's Best Served themes: Getting Personal, Memory Making and Personalizing Experiences. "We are dedicat- ed to building brands with an integrated communication plan that touches all points of the con- sumer journey – from increasing awareness online, to education on pair- ings, to in-store coupons that drive purchase," says Valerie Liu, Marketing Manager. 2019 campaign media leverages native spon- sored content, paid social, pre-roll videos and influencers; in-store, consumers can redeem Jarlsberg offers on the popular rebate app, Ibotta. "Always on" mobile ad and paid social tactics maintains focus throughout the year on new customer acquisition and conversions, while sea- sonal targeting with new recipes, videos and entertaining "food hacks" will build brand interest and loyalty. In addition, Q4 will feature experien- tial, out-of-home acti- vations at local brew- eries, with special Jarlsberg tasting menus and pairing nights. By consumer demand, craft breweries are growing exponentially, bringing family and friends together for those small moments that build lasting memories – one of the pillars behind Life's Best Served. "We know today's consumers are tech-savvy and very informed about what they're buying," says Liu. "We continue to strengthen our brands with digital media, clean labels, innovative packag- ing and more, as these elements are essential for future growth." For more information, go to www.jarlsberg usa.com and www.norseland.com. Classic Philly Sandwich Rolls from Amoroso's Nothing says more about the quality of your restaurant, grocery store, supermar- ket, sports or entertainment venue or foodservice operation than the quality of the bread you sell and serve. That's why Amoroso's Baking Company is sure to enhance your company's reputation and help attract new customers. For more than 115 years, begin- ning in 1904 in Philadelphia, Amoroso's Baking Company and its authentic Italian hearth-baked bread and rolls have been the stuff legendary Philly cheesesteaks, hoagies, roast beef and roast pork sandwiches made their reputations on. Over the past 40 years, that reputation has spread across the country and around the world. Amoroso's now offers its extended shelf-life items that have been inspired by Amoroso's sandwich rolls in Philadelphia for commissaries and grab and go applications. Amoroso's is "Why Philly sand- wiches are world-famous."™ Now the classic Philly sandwich rolls, synonymous with Philadelphia-style sand- wiches, are available any- where in the United States or around the world. So recog- nizable is the quality of Amoroso's frozen products, Philadelphia natives immedi- ately recognize Amoroso's unique taste and high quality. With the resources and capacity to service both individual food retailers and large supermarket chains – even design custom products tailored to specific com- pany needs – Amoroso's is the local Philly bakery that's become an international resource. Now the rolls that made Philly sand- wiches world-famous are available worldwide. Amoroso's also offers a wide array of specialty goods includ- ing, but not limited to, rye breads and other variety sliced breads, bagels, table breads, burger buns and more. For more information, call sales at 215.863.8815, email sales@amorosobaking .com or visit www.amorosobaking.com. Astra Manufacturing Acquired by Cornerstone Foodservice Group Cornerstone Foodservice Group, of ShoreView Industries, is pleased to announce that it has acquired assets of Astra Manufacturing, Inc. ® , a designer and manufacturer of premium coffee equipment for both the commercial and home segments. This is the group's third acquisition. It acquired Spring USA in September 2016 and LloydPans in July 2017. "Cornerstone is a family of innova- tive and trusted brands," said Kristine Holtz, Chief Executive Officer of Cornerstone Food Service Group. "We believe Astra's thoughtful approach to the art of coffee provides a highly prof- itable solution for our customers in the fast-paced, rapidly growing premium coffee segment." "I am excited to be joining forces with Cornerstone Foodservice Group," said Richard Hourizadeh, President and Founder of Astra Manufacturing, Inc. "Cornerstone's vast customer and distri- bution channels will allow us to bring our products to new markets and help fuel Astra's long-term growth." About Astra Manufacturing, Inc. Since 1993, Astra has produced premi- um, professional espresso machines, steamers, grinders and accessories with the goal to exceed customer expectations every time. Designed with aerospace engineering and manufactured within the USA, these reliable and efficient machines provide gourmet coffee selec- tions to a wide range of commercial and residential consumers. About LloydPans ® / Lloyd Industries, LLC LloydPans is an industry leading manu- facturer of commercial grade baking, pizza and restaurant equipment made in the USA. The company designs and man- ufactures commercial pizza pans and pizza tools, commercial bakeware and commercial and consumer restaurant equipment in its 80,000-square foot facili- ty in Spokane Valley, Washington. LloydPans distributes its products around the world through multiple sales channels. About Spring USA ® Spring USA is a foodservice industry leader, first to introduce countertop induction to the United States. Known for the innovation and design of reliable, durable and beautiful products, Spring USA specializes in induction cooking and warming equipment, buffetware, mobile cooking stations and custom-built tables with hidden induction and cooling elements. Spring USA is chosen by industry professionals worldwide for its performance and quality. About Cornerstone Foodservice Group Cornerstone Foodservice Group is a fami- ly of leading and groundbreaking brands trusted by industry professionals world- wide for providing innovative, high quality products and creative business solutions. About ShoreView Industries Founded in 2002 in Minneapolis, Minnesota, ShoreView Industries man- ages three funds totaling $900 million. ShoreView has partnered with family or entrepreneurial-owned companies across many sectors, including engineered prod- ucts, distribution, industrial services, business services and niche consumer products.