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www.gourmetnews.com n JUNE 2019 GOURMET NEWS 9 2 Bella Sun Luci Sun Dried Tomato Chipotle Hits Grocery Shelves Mooney Farms, the original California sun dried tomato company, recently introduced Sun Dried Tomato Chipotle Topper Sauce to its product line up. The new product has been a huge success at trade shows and tastings around the country, and is shaping up to be a great addition to Mooney Farms' Bella Sun Luci brand. Bella Sun Luci Sun Dried Tomato Chipo- tle Topper Sauce has infinite culinary uses. It can be used as a dip, a spread or a sauce – on vegetables, hamburgers, tacos, sand- wiches, pastas and more. This year at the Summer Fancy Food Show, Mooney Farms' corporate chef Richard Hirshen is demon- strating the many uses for this new sauce for attendees to taste. "The versatility of this sauce is unparal- leled," says Chef Richard. "We have tried it on vegetables, pasta, hamburgers, fish tacos, in dips, as a spread, on top of grilled steak, on chicken and more; these dishes were all enhanced by the mouth-watering flavors of this new sauce." Chef Richard and Mooney Farms have been producing recipe videos to help con- sumers see the many ways in which this sauce can be used. These top-down videos are a large part of Bella Sun Luci marketing, and have made a huge impact on helping ed- ucate customers about the uses of its prod- ucts. Be on the lookout for more videos about the chipotle sauce soon. Bella Sun Luci is a line of premium Mediterranean-inspired products created from authentic family recipes. The line in- cludes a variety of deliciously sweet sun dried tomatoes, sun dried tomatoes in olive oil, pasta sauces, br- uschetta spreads, new Chipotle Topper Sauce, estate-grown olive oil, risotto and marinades. Bella Sun Luci is pro- duced by Mooney Farms, a third generation, family-owned company based in Chico, Cal- ifornia, that is rooted in quality, integrity and family values. Mooney Farms is the premier producer of sun dried tomatoes in the United States. Visit Bella Sun Luci at booth #2365. For more information, go to www.bellasunluci.com. Suzie's: Innovation You Can Taste Good Groceries Company, under its popular Suzie's brand, continues to launch category- changing healthy products while improving its healthy natural staples. Snacking never had it so good – great taste and better-for-you ingredients. Suzie's brand is expanding its most popu- lar Thin Cakes line with the addition of Sprouted Whole Grain and Lentil. In addi- tion, it will now have kosher certification on all nine varieties, opening this profit center to an entire new segment of your customer base. Thin Cakes are available in nine deli- cious flavor profiles: Corn with Sesame & Quinoa, Lightly Salted Corn, Lightly Salted Brown Rice, Unsalted Brown Rice, Multi- grain, Spelt & Flax, Buckwheat with Quinoa & Flax, Lentil and Sprouted Rice. Suzie's has the right solution to your grab- and-go questions with Suzie's RTE Quinoa Meals. Its shelf stable ready to eat quinoa meals have a new look and are now made with organic ingredients. With four delicious flavor profiles – Olive Oil, Asian, Tex Mex and Indian Spice – they are healthy, delicious and warm in the microwave in 60 seconds. Suzie's RTE Quinoa Meals are a perfect side dish for two or meal replacement for one. Suzie's RTE Quinoa Meals cross over, ap- pealing to both your healthy natural con- sumer and your grab and go shopper. At the office, away at college, on the go or just about any time, Suzie's RTE provides a wel- come alternative to lunch, dinner or as a sat- isfying and healthy snack. Speaking of new looks – first Suzie's nut butter filled cookies redefined indulgent adult snacking; now they have a bold new look. The new designs will stand out on your shelves, call- ing out to the adult snacking consumer, and combining all the nutrient and mineral bene- fits from nut butters with a decadently delicious cookie, resulting in an exquisite snack experience. The patented process for the filled cookies results in 45 percent of the cookie being the filling. Cookie butter, al- mond butter, cashew butter, hazelnut, peanut butter and chocolate cream filled cookies change your idea of an adult snack forever. Suzie's has also launched Nut Butter Sandwich Cookies in five amazing flavor profiles: Oat & Honey with Peanut Butter, Oat & Cranberry with Almond Butter, Oat & Coconut with Cashew Butter, Shortbread with Cookie Butter and Shortbread with Hazelnut Butter. Suzie's soft & creamy cookie line drives sales and profits as the consumer will need to savor each flavor over and over. Once you've tasted one, you're going to have to taste them all. The only problem you're going to have with adding Suzie's cook- ies is finding space for all of them. Load up a shelved end cap, open a box for a passive demo and watch them fly. Suzie's – innovation you can taste, inno- vation for your health! Innovation that drives sales! For more information, visit booth #5770, go to www.goodgroceries.com, email info@good -groceries.com or call 718.768.0821. Follow the company on Pinterest, Instagram, www.twitter.com/SuziesBrand or www .facebook.com/Suzies.Natural.Products. New Snack Concept Reimagines Traditional French Confections JOYFULS™ are dark chocolate medallions crafted with 60 percent cacao, then topped with sweet and savory ingredients such as fruit, nuts, seeds and pink Himalayan salt. In- spired by traditional mendiants hand-crafted by French chocolatiers, JOYFULS are a sweet and salty treat with a twist. Each deli- cious bite is happily sourced from Non- GMO Project Verified and Fair Trade Certified ingredients. Every bag of JOY- FULS features individually wrapped choco- lates for sharing and easier portion control. JOYFULS dark chocolate medallions come in three varieties: Cranberries, Al- monds and Pink Himalayan Salt; Toasted Coconut, Almonds and Pink Himalayan Salt; and Currants, Pumpkin Seeds and Pink Hi- malayan Salt. With JOYFULS, people can feel good about their indulgence, from the tantalizing taste to the high-quality, properly sourced in- gredients to the ability to easily count calo- ries and control portion size. Just the right treat in just the right amount. That is joy. That is JOYFULS. JOYFULS dark chocolate medallions are 65 calories per piece. Each piece is separately wrapped to help con- sumers avoid the feel- bad experience of mindlessly reaching into a bag and eating too much without realizing it. The individual wrapping also allows people to take JOY- FULS on the go – so they can experience a little joy whenever and wherever they wish. JOYFULS translates the artisanal hand- crafted process of French chocolatiers into an individually packaged portion control item people can really enjoy eating in just the right amount. This is one indulgent snack you can feel good about! "We are proud to offer a product in JOY- FULS of the highest quality ingredients, innovation and heathy characteristics," said Barry Octigan, President of JOYFULS. "This process delivers a chocolate snack- ing confection that is beau- tiful in appearance while offering a remarkable eating experience. The innova- tion will continue as we expand the JOY- FULS brand through new product development. Watch for our new line of snacking chocolates!" For more information, go to www.joyfuls.com or call 888.989.9050. Fol- low the company on Facebook or on Insta- gram @JoyfulsTreats. Bottled Water You Taste Through Your Nose By Lorrie Baumann SZENT is a new brand of bottled water with a twist – a scent ring affixed to the neck of the bottle that's infused with natural oils carry the aroma of natural flavoring to the drinker's nose. What's actually inside the bottle is just water purified by reverse osmo- sis – all the flavor is in the scent ring. "What you're ingesting is the water," said Maddie Grandbois, SZENT's Chief Creative Officer and one of the three company co-Founders. "Your brain believes that you're getting a hit of flavor, but you're not ingesting any flavor, any artificial ingredients. We're not adding anything to our water." The company was launched in October of 2018 after four years' worth of research and development looking into ways that they might be able to disrupt the beverage cate- gory. "It took a group of people outside that industry to shake it up. We were able to think about the beverage category in a different way," Grandbois said. "We were looking for a product that had flavor, but we didn't want to compromise." While they wanted their beverage to have authentic flavor, the partners were dubious about the 'natural flavors,' they were finding on the market, which seemed somehow less than natural to them. Then they thought about the widely observed phenomenon that much of what we taste when we eat food – perhaps as much as 75 percent to 90 percent, although around 80 percent is the figure most used – actually derives from ol- faction. Some neurophysiologists believe it's possible that only about 5 percent of what we experience when we're eating is actually coming from our sense of taste. That being the case, SZENT's partners decided to capi- talize on the phenomenon by supplying aroma rather than ingredients in their bottled water. The scented ring is infused with natu- ral oils and remains around the bottle's neck after the cap is removed. "Every time you take a sip of water, we can channel that sen- sory experience by using the sense of smell," Grandbois said. "Any flavor you experience is coming through your nose." SZENT launched its product on Amazon in October, 2018 with still water in the bottles and scent rings with five flavors around their necks: Passionfruit, Tangerine, Tropical, Pineapple and Mint. The products are just starting to roll out in Southern California grocers, with a national roll-out forthcoming. SZENT is currently offering the still water varieties in 20-ounce single-serve bottles packaged in a case of 12 that retails for $24. Single bottles retail at $2.25 apiece. "It's been really fun. It's a blessing and a curse to be first to market," Grandbois said. "It's re- ally exciting, but you have to carry the weight of consumer education."

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