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www.gourmetnews.com n JUNE 2019 GOURMET NEWS 7 0 Good Day Chocolate Disrupting Vitamin and Supplement Category Creators of "chocolate with benefits," Good Day Chocolate makes chocolate supple- ments, an alternative to gummies and pills, for both adults and kids. Each chocolate sup- plement piece is packed with pharmaceutical grade supplements, made with premium fair trade milk or dark chocolate and candy- coated with colors from fruits and vegeta- bles. Not only do they taste delicious, most importantly – they really work. Whether you're wired, tired, tense or simply craving an effective and delicious way to take vita- mins and supplements, Good Day Chocolate has you covered. The company's adult products include small, impulse boxes (8 pieces) and large bottles (80 pieces) of Sleep with 1mg of melatonin per piece, Energy with caffeine and B-vitamins, Calm with amino acids and herbs to help you relax, Probiotic with 1 bil- lion CFUs per piece, and Turmeric with 400mg of turmeric per serving. Good Day Chocolate also has prod- ucts for kids available in Sleep, Calm, Multivitamin and Probiotic in 50-count child proof bottles for children ages 3 and up. It all began in 2010, when Andy Goldman, M.D., a facial plastic/head and neck surgeon, began crafting lollipops with functional doses of common medications for his pa- tients. Add three years of R&D and his life- long friend and business partner, Simeon Margolis, and Good Day Chocolate was born to bring relief to those who are wired, tired, tense and craving a new way to take sup- plements. After years of research, chocolate was chosen instead of a gummy or a pill be- cause it's a real, whole food with natural ben- efits. Good Day Chocolate is available nation- ally at Kroger, Whole Foods, Sprouts, Target, Walgreens, CVS, Rite Aid and many other retail locations as well as online at www.gooddaychocolate.com and Amazon. Protein Crisps from Shrewd Food Shrewd Food has launched the perfect snack to satisfy the traditional cheeseball lover, with a modern twist boasting outrageous fla- vors and amazing nutritionals. Based in Long Island, New York, Shrewd Food has developed its new line of Protein Crisps with the health-conscious snacker in mind. The Shrewd Food line of Protein Crisps caters to those who are critically thinking about their food choices, whether they are keto, celiac or just want to stay on track with their daily macros, by driving the consumer to expect more from a snack. Shrewd Food hits the better-for-you snacking initiatives by offering a powerful punch of crunch that has 65 percent protein, which is nearly two times the percent of regular protein bars but with the added benefits of being low carbohy- drate, low calorie, low sugar and gluten free. The savory Protein Crisps are puffed using the highest percentage of protein isolate and then coated in real cheese and spices. The end result is a snack that resembles the old- time cheeseball snacks, but with 3 grams of fat, 2 grams of carbohydrates and 1 gram of sugar. This, along with its intention to create flavors that are top notch qual- ity, are what's making this com- pany stand out in the world of snacks. There are three savory and two sweet flavors of Shrewd Food Protein Crisps that have taken the healthy snacking world by storm: Baked Ched- dar, Brickoven Pizza, Sriracha Cheddar, Strawberries & Cream and Cookies & Cream. In addition, the line's newest phenomenon, Parmesan Herb Protein Croutons, is changing up salads like never before with 10 grams of protein per serving. Each of the savory flavors ring in at 14 grams of protein per serving while the sweet flavors tout 12 grams and 13 grams of protein per serving, respectively. The family of Protein Crisps is growing to in- clude two new savory fla- vors: Sour Cream & Onion and Nacho. These are available May 2019. When you try them, you'll realize how "snacking just got a whole lot healthier." For more information, go to www .shrewdfood.com. Makabi & Sons Adds New Flavors to Sandwich Cookies, Infused Honeys By Greg Gonzales Makabi & Sons is a brand of globally-in- spired sandwich cookies and infused honeys that made its debut at the 2019 Winter Fancy Food Show's New Brands section. The small company is getting new attention, setting its sights on fresh packaging and branding for the Summer Fancy Food Show. Makabi & Sons was born in Los Angeles, California, the result of Founder Eiman Behmanesh and his friends eating out around the city. "When I created this, I essentially created it for my friends," said Behmanesh. "We love checking out restaurants around the city, ethnic food in particular. We love ethnic desserts and ethnic drinks. This is how it came to be – it's for people who really enjoy going out and trying new flavors, ex- ploring new tastes." Behmanesh, born in Iran, said he grew up watching the Food Network after moving to the U.S., which inspired his desire to work in the food industry. "I explored different op- portunities and thought there isn't really any- thing out there that taps into our desire to learn about new flavors, understand different cultures and different parts of the world through food," he said. "That's something my friends and I were exposed to living in the city, but coming from a packaged food perspective there wasn't anything out there that appealed to our tastes." Each cookie flavor is inspired from a dif- ferent region. The Bombay, for example, is inspired from Indian flavors, with masala chai shortbread and vanilla cream. The Ha- bana is Cuban-inspired, with lime zest short- bread and mojito mint cream. There's also the Oaxaca for a spicy chocolate, Oxford with Earl Grey and bergamot, and the Uji with matcha and toasted black sesame. All the cookies are made by a team of bak- ers, along with Behmanesh himself, in an L.A. pastry dough facility. "They're a co- packer, but it's a hybrid of sorts," he said. "I'm in there baking with them, mixing with them, so it's not completely hands off." The cookies are then packaged in a plastic tray, with individual pockets to keep them from breaking, in a white box with designs representing the flavor's region. These are new designs for Makabi & Sons. As for what's next, he said to watch for more flo- rals, a design element the company used to emphasize, though it'll probably focus the florals on a variety pack. The suggested retail price for the cookies is $9 per package, and they come in cases of nine for retail, with a tabletop display coming this summer. Behmanesh said to watch for more flavors this year, including the comeback of Bahia, a cardamom and pistachio flavor. "We're going to bring that back," said Behmanesh. "We're actually trying to coordinate it with the time the Aladdin movie comes out, since it's an Arabian-influenced cookie." That would make six flavors in total, though there's potential for seven, as Behmanesh is in talks with another company for a cookie with island flavors like pina colada. Makabi & Sons also makes infused craft honeys, available in three flavors: rose water, saffron and cardamom, and star anise. "We work with a beekeper who makes these beautiful, infused honeys," said Behmanesh, adding two new flavors might come out this year. One is golden milk, with cinnamon, ginger and turmeric, and then there's a laven- der flavor. The honeys come in labeled 12- ounce jars inside a box, with floral designs and a bee in the middle of a floral crown, for $15 each. However, Behmanesh said he wants to bring down the cost closer to $10, so the jars are likely to be downsized to 9 ounces. He added that the price point is important because Makabi & Sons is a brand for pre- mium gifting. "Everything we produce is made for gifting. Some people are saying that, given the packaging, this is a pretty low price point, but I don't feel good about charging so much for a cookie," he said. "I like to keep the prices attainable, at some- thing that makes sense. The process of mak- ing them right now is so labor-intensive [that] the cost of labor is pretty high." Despite a name that suggests there's a whole family behind the labor and opera- tions, Behmanesh is the only one really run- ning Makabi & Sons. The name is his mother's maiden name. "I had just moved back from New York, I would go to these oldschool Jewish delis like Russ & Daugh- ters, Dean & Deluca, so it was somewhat in- fluenced by that. It was basically named after my mom," he said." He said that the website and social media accounts are currently getting a makeover, so for more information, call 818.383.8082. Alternative Air Climate Controlled Chocolate Displays Manufactured in New Jersey, with stan- dard options in over 500 different finishes and five standard sizes, Alternative Air gives all chocolatiers many options to make their display cases personal for each store application. The company offers as- sistance with fixture layout and design to the final install. Alternative Air has been there for hundreds of chocolate stores since 1996. Now with a full lineup of fused glass displays, Alternative Air has taken the chocolate display case look to a new level. Chief Executive Officer James Lun- stead explains that Alternative Air deals directly with the end user, giving them the best pricing and making the standard and even custom cases fit in their budget. "Most people are shocked if they have been shopping around at how low our prices are and how high the quality is." If you have a budget, as everyone does, using Alternative Air fixtures is always your best bet if you need standard or custom displays. The com- pany's engineering and service team is sec- ond to none and will help you before and after the sale. The company will make sure all your needs are taken care of before they become a problem. Don't just think of Alternative Air as a chocolate display manufacturer. Alternative Air also makes pastry cases, both dry and re- frigerated, in the same quality and c r a f t s m a n - ship as it does in all the displays it manufac- tures. Keep Alternative Air in mind for the next time you need a display. The company will not let you down. Alternative Air makes your product look better and increases sales one display at a time. Proudly made in the USA. Visit Alternative Air at booth #3062 or follow the company on Facebook.