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Chain Drugstore Daily 1 9 Saturday, April 27, 2019 David Biernbaum Successful and 'Smart!' David Biernbaum is Founder, Partner and Senior Consultant at David Biernbaum & Associates LLC, Consumer Goods Marketing, National Retail Sales, Consulting and Equity Development. And now, Biernbaum is also Chief Marketing Officer and Master Broker at SmartMouth Oral Health Laboratories. Since 2016, Biernbaum heads up business develop- ment and strategic retail sales and market- ing for the SmartMouth brand of premium oral rinses, toothpaste and mints, and Biernbaum hints, "a lot more to come." Since 1977, David Biernbaum and his teams have achieved remarkable suc- cess delivering outstanding growth, prof- itability and brand equity for dozens of client companies, retail partners and more than 200 consumer products, still on today's shelves, mostly premium health and wellness. SmartMouth is the latest and most current success story. Under Biernbaum's brand and busi- ness development leadership, the SmartMouth brand has achieved double- digit percent growth for five straight years, in a mostly flat category, year after year. SmartMouth's trends continue to accelerate into 2019, up 22 percent year over year, through February. Biernbaum excitedly shares credit with Chief Executive Officer Andrew Burch, and the home-office team in St. Louis, and his "DB" national broker network, which he readily calls, "the best assemblage of experienced independent brokers in the CPG retail industry." The SmartMouth brand is delivering on all key initiatives; SmartMouth is driving category expan- sion, innovation, elite technology and science, advanced oral health solutions, all supported with aggressive marketing. "The brand provides retail partners supe- rior shelf-space productivity, and unpar- alleled customer loyalty," explains Biernbaum. SmartMouth's aggressive multi-chan- nel approach to advertising and marketing is successful, and steadily getting even bet- ter with every quarter in every year. Biernbaum explains the mix entails an aggressive and very smart TV schedule, leading radio shows with influential hosts, top-scale digital marketing, social media, print, local traffic and weather in several mar- kets and effective dental detailing. Biernbaum closed with this: "SmartMouth is a remarkable oral health brand that delivers on its promise better than any brand I have ever worked on, and that's a large list of great brands. The brand loyalty of SmartMouth is off the charts." For more information, email david@ biernbaum.com or go to www.biernbaum .com or www.smartmouth.com. Jake's Nut Roasters Almonds Jake's Nut Roasters is a creative line of specialty almond snacks with distinctive- ly bold flavors. These almonds are straight from Jake's orchard, showcasing the company's vertical integration and commitment to sustainable growing prac- tices. Jake's Nut Roasters Almonds are produced in a dedicated peanut-free facil- ity. These premium California almonds are dry roasted and seasoned in small batches to deliver exceptional quality. Jake's 7-ounce can has a cool, classic appearance that looks great on store shelves, kitchen counters or table centerpieces, and fits into car cup holders. Almonds are a plant-based snacking alternative providing key protein, vitamins and minerals. For more information, call 800.255.1641, or go to www.jasperspecialtyfoods.com and www.jakesnutroasters.com. New Products from SUZIE'S Good Groceries Company, under its pop- ular SUZIE'S Brand, continues to launch category-changing healthy products while improving its healthy natural sta- ples. Good Groceries continues to pro- vide healthy, nutrient-rich, unique, GMO-free and delicious products. SUZIE'S introduces all new Organic Popcorn Cakes! Combining the great taste of its Corn Thin Cakes with flavors like broccoli, beets, black rice, spinach, Indian coconut spice, carrot, sunflower oil, sea salt, etc. in a big, bold, Thin Cake. These big round cakes provide a snack the entire family can enjoy without any of the guilt. SUZIE'S Thin Cakes welcomes Lentil into the family! Lentil Thin Cakes contain 4g protein, are gluten free, vegan and like the rest of the Thin Cake lineup, are made with non-GMO ingre- dients. These puffed whole grain cakes are thin enough to be used as a bread substitute, perfect with your favorite topping or simply delicious by them- selves as a favorite snack. SUZIE'S Thin Cakes: a profit center unto them- selves, available in Salted or Unsalted Organic Brown Rice, Buckwheat with Quinoa & Flax, Salted Organic Corn, Organic Multigrain, Organic Corn with Quinoa & Sesame, Organic Spelt with Flax and now Lentil. Thin Cakes 2.0! Introducing the newest addition to the family: Suzie's Thin Round Brown Rice Cakes in seven new flavor profiles: Sunflower Seeds, Himalayan Salt, 7 Super Seeds, Amaranth & Buckwheat, Amaranth & Millet, Quinoa & Chia and Black Rice. SUZIE'S Puffed Cakes are made with organic spelt and kamut, providing a delicious alternative to traditional rice cakes. Available in six delec- table flavor profiles to satisfy the most discerning customer's taste buds. Brand new for 2018, SUZIE'S introduces more regret-free snack- ing. Combining four of its Thin Rice Cakes with 30g of almond nut butter in four varieties: Classic Almond, Vanilla, Honey and Chocolate Hazelnut. You get a snack as deli- cious as it is satisfying without extra calories. Don't forget SUZIE'S shelf-stable ready to eat quinoa in four delicious fla- vor profiles: Olive Oil, Asian, Tex Mex and Indian Spice. Healthy and delicious, they warm in the microwave in 60 sec- onds. Suzie's RTE Quinoa Meals are a perfect side dish for two or meal replace- ment for one. At the office, away at col- lege, on the go or anytime, Suzie's RTE provide a welcome alternative to lunch, dinner or as a satisfying healthy snack. SUZIE'S Black Rice Milk, 2 Peas & A Bean Snacks, Nut Butter Filled Cookies, Organic Thin Cakes, Quinoa Non-Dairy Beverage, Quinoa RTE Meals, Organic Crackers, Organic Puffed Cakes, Ancient Grain Flat Breads and other quality, natural foods are available at fine grocery stores throughout North America. SUZIE'S: Innovation you can taste! Innovation for your health! Innovation that drives sales! For more information, go to www.good- groceries.com, email info@good- groceries.com, call 718.768.0821 or fol- low the company on Pinterest, Instagram, www.twitter.com/suziesbrand or www.facebook.com/suzies.natural .products. Apricot Power Celebrating 19 Years Apricot Power has been selling B17 and B17-related products for over 19 years. The company has made it its mission to help get B17 "back into every body." Its wholefood products, SuperFood Mix, seed caps and exclusive AP skin care line are products it innovated to support that mission. ApriSweet Dark Chocolate Bars The 2.5-ounce, B17-enhanced ApriSweet Dark Chocolate bars are infused with up to 10 finely ground, bitter, raw California-grown apricot seeds. Each bar has up to 14 mg of B17 per piece. Thanks to an ingenious and exclusive food pro- file, the taste is rich and the texture is smooth, but without any bitterness from the seeds. ApriSweet Dark Chocolate is made using 60 percent smooth dark cacao. The company uses only 100 percent certified organic, fair-trade cacao beans. There's no need to worry about allergens in the bar because it does not contain dairy, soy, gluten or nuts. Instead of sugar, Apricot Power uses organic Stevia so ApriSweet is completely safe for diabetics and those on Keto diets. Plus, it has net zero digestible fat calories. Best of all, ApriSweet Dark Chocolate is the only chocolate in the world with B17. It is sold individually or in a 10-pack display box. World's Only B17-Infused, Anti-Aging AP Skin Care Line The 3-step anti-aging skin care line includes skin cream, foaming cleanser and toner. Apricot Power added four more products to make it a more com- plete skin care line: Sunblock, Face Scrub, Lip Scrub, and Lip and Cheek Rescue. The exclusive AP line is handmade using organic, natural and wild-harvested ingredients. Each product works nicely on its own or synergistically as a com- plete anti-aging skin care solution. The AP skin care line is the only skin care line in the world that's infused with the power of B17. Apricot Seeds and More The latest innovation from Apricot Power to "get B17 back into every body" is its Apricot Seed Meal. Made from its own bitter, raw, California-grown apricot seeds, this convenient product is ready to add to your favorite beverages, smooth- ies, baked goods and other food items. Available in a sealed 6.5-ounce deli-style container with a measuring scoop. Over a Year of Research Over the past year or so, Apricot Power has researched the many medicinal bene- fits of cannabidiol (CBD). It sought out partners who it thought could help the company create and deliver a line of CBD products that it could believe in and proudly support. Apricot Power is pleased to announce that it has finally found that partner: Natural Serum CBD. Apricot Power will be offering Natural Serum CBD products through CBD17, a subsidiary of Apricot Power. A separate www.cbd17.com website has been set up to support the products.