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Gaming News 9 Thursday, April 4, 2019 Allin Interactive Increases Development Capacity to Address Trends in Interactive Technology The past year has shown a significant increase in gaming and hospitality organ- izations determined to deliver more guest services and promotional campaigns via guest-facing interactive technology, reports John Troutwine, President of Allin Interactive. Continued conversion of traditional marketing to digital mar- keting, as well as the desire of casino operators to integrate data flow and play- er loyalty programs with yield manage- ment initiatives, has companies like Allin scaling up its development departments to meet the needs of the market. "We ask ourselves every day – what technological innovations and enhance- ments can we deliver to assist our casino clients to meet and exceed their market- ing and operational goals?" states Troutwine. "Whether that is beacon-dri- ven messaging triggers through our mobile app, or Open Table restaurant reservations through our ITV system, or jackpot celebration overrides driven by gaming systems on our public signage platform, we are constantly looking for ways to deliver the right content to the right guests at the right time." Some important integration efforts that have been completed by Allin in the last 12 months include IGT (Cardless Connect), keyless entry with dormakaba, room controls with INNCOM by Honeywell and on-site mapping with Aruba Meridian. Many of these integrations have focused on enhancing Allin's DigiMobile™ app for guest iPhones, iPads and Android phones. "If you would have told me four years ago that the majority of our internal development staff would be mobile iOS and Android developers, I would have told you that was crazy," laughs Troutwine. "But, here we are, assigning around 60 percent of our development capacity to major mobile app projects with clients such as Station Casinos, Karisma Resorts and Apple Leisure Group." Allin's browser-based DigiManager™ content management portal drives Allin's DigiHD™ ITV solution, DigiMobile app for guest devices and DigiPublic™ signage and kiosk software. These three interactive platforms are being demonstrated in the Allin Interactive booth #2210. Troutwine views participation in NIGA's Indian Gaming Tradeshow and Convention as critical to managing Allin's development pipeline. "Our par- ticipation in the National Indian Gaming Association provides a tremen- dous opportunity to showcase our develop- ment advances as well as to dialog with current and prospective clients about how to best utilize our combined resources," says Troutwine. "And it is that combination of client experience, ideas and creativity with our skilled development team that ulti- mately results in the most effective use of interactive technology." For more information, go to www.allin.com or stop by booth #2210. Optical Zonu Streamlines Base Station Hotel Connectivity with ZONUConnect By Gary Grimes, Director Sales RF Solutions, Optical Zonu Corp. With the U.S. wireless service providers moving towards centralized network architectures, connecting to in-building and outdoor distributed antenna systems in the area often becomes a challenge. Base station manufacturers can offer only a CPRI fiber connection to Remote Radio Heads (RRH). However, available fiber can be scarce and expensive. Remote Radio Heads have a fairly large footprint in both space and power consumption, which costs money. This approach also puts the service providers' base station RRHs at a remote location to which they do not have free access. With ZONUConnect™, Optical Zonu offers a streamlined connectivity between any base station configuration and any DAS that minimizes the fiber count as needed with much higher effi- ciency than any other solution, including CPRI-to-RRH. It minimizes the total equipment needed, which results in the lowest cost and rack space. The RF- Over-Fiber solution allows the service provider to keep all its base station equip- ment in the centralized facility with 24/7 access and a common, battery backed-up power plant. This universal, efficient connectivity greatly simplifies the work for network maintenance engineering. This also ensures a clear system respon- sibility demarcation point for the service provider and the DAS owner. The economy of ZONUConnect becomes more dramatic as the number of bands supported increases. The rack space and fiber required to support three bands is the same as for five bands, and the price tag is much the same. All other solutions become bigger and more expensive for every new service added. This makes ZONUConnect the choice for future-proof interconnections. In addition to transporting multiple bands and sectors over a low fiber count, ZONUConnect includes an Ethernet data connection between the sites over the common fiber. This permits full system self-discovery during computer set up and remote SNMP monitoring and control. The Fiber Transport also features an optional optical switch feature. This permits the carrier to route the servic- es to an auto-redundant fiber path. The ZONUConnect Ethernet connection incorpo- rates Optical Zonu's digital SFPs with built-in micro OTDR. If the data path is lost, the unit immediately reports the location of the break in the fiber, enabling a short service outage time. Optical Zonu's ZONUConnect is the only base station-to-DAS intercon- nection truly optimized for any network. It has a proven track record in every service provider's network to every DAS with connections from one sector to large DAS deployments in stadiums, arenas, convention centers, hotels, raceways, hospitals and government buildings. Its efficiency has been exploited for con- nections from 250 feet to over 10 miles. For more information, visit www.optical zonu.com. Lux by Bracketron: Breaking the Phone Mount Mold Forever Today's smartphones have more and more applications for daily use such as GPS, music and Bluetooth hands-free calling. Smartphone holders have become a must- have accessory for people to be able to use their phones safely in their vehicles. In some states, it's illegal to hold your phone while you're driving. Most manufactur- ers of smartphone mounts have solely focused on function and features to sell their products in the market. The Lux line of smartphone holders not only works great, but looks great. It complements the sleek design of smart- phones and car interiors alike. Lux mounts are made with high quality zinc alloy materials, soft touch rubber accents with smartly designed accessories to complete the experience of using a Lux mount in your car or home. All mounts come with a dash and vent option to fit anyone's needs. Lux phone holders work with almost all smartphones, including popular models like iPhone X, 8, Samsung Galaxy S8, Samsung Galaxy Note 8 and Google Pixel 2. Keep your Lux, even when you're ready to upgrade your phone, making it truly universal. To learn more, visit www.bracketron.com or call 952.746.7775.