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AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NIGA Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Anthony Socci Associate Publisher Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Susan Stein Customer Service Managers Marcos Morhaim Senior Account Manager Paul Harris Account Manager Tara Neal Director of Operations Jay Watson • Hannah Stefanovich • Margaret Oser Show Logistics & Distribution Enrico Cecchi European Sales Gaming News is published by Oser Communications Group ©2019 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Gaming News Thursday, April 4, 2019 4 All Bets Are On – Casinos are Profiting from Bowling Casinos across the country are discover- ing the highly profitable bowling busi- ness, which brings in additional foot traf- fic, lengthens visitor stays, diversifies the customer base and drives repeat visits. "We wanted to add activities the whole family can enjoy," said Christina Black, Manager of The District at Choctaw Casino Resort in Durant, Oklahoma. "Over the years, we've con- tinued to add different amenities and activities for our guests to enjoy." Bowling generates a better-than- average return on investment, as well as exceptional cash flows. Brunswick Bowling research shows that the revenue for larger bowling entertainment centers averages over $100,000 per lane, with some reporting as high as $200,000 per lane. The actual revenue per square foot for any facility will, of course, depend on the entertainment mix and other factors. "Bowling has exceeded our expecta- tions. We believe the investment in this facility was well spent," said Black. As casi- nos look to diversify and navigate the increasingly competitive landscape, bowling offers a unique solution that pro- vides increased guest retention and incre- mental food and beverage sales, boosting bottom lines. Today's bowling entertain- ment centers are accomplishing this using what is considered a "hybrid" model. By combining bowling with a Save Time & Money with Perfect Servings Coffee Condiment Dispenser Perfect Servings ® Coffee Condiment Dispenser saves time and money with the push of a button. Its philosophy is not to profit from selling equipment, but to uti- lize the equipment to enhance the excel- lent reputation of the Perfect Servings products. The Powder Dispenser is ideal for high volume, high traffic areas such as casinos, bars, restaurants, self-service coffee bar, cafeterias and employee din- ing rooms. Each button offers digitally programmed portion control as well as a manual press & hold feature, dispensing anywhere from a half gram to as much as 8 ounces with an average cost reduction of 20-70 percent per serving versus liquid capsules, packets and canisters. The Perfect Servings program sup- plies a no charge dispenser for the exclu- sive use of its premium products. The dispenser requires very minimal mainte- nance, but Perfect Servings' knowledge- able service staff is always there to answer any questions you may have. The powder dispenser keeps your coffee bar neat, eliminates pilferage, reduces cleanup and product stocking time. Perfect Servings has over 21 premium quality product offerings, including sugar, sweeteners, creamer, flavored creamer, cappuccino, seasonal cappuccinos and cocoas, hot beverages and oatmeal. To enhance your brand, Perfect Servings includes custom private labeled backlight fronts on all dis- pensers, as well as a variety of products and selections in any order. The Perfect Servings Powder Dispenser has the capabilities of an optional video screen to further market and brand your upcoming casino enter- tainment, music events, contests, restau- rant specials and hotel event packages. See Perfect Servings, a United Food Group brand, at booth #2448 where it is offering samples of all of its products. For more information, visit www.perfect servings.com. Continued on Page 17

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