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NATURALLY HEALTHY www.gourmetnews.com n MARCH 2019 n GOURMET NEWS N H 6 2 Fall River Wild Rice Shows How Easy and Versatile Wild Rice Can Be An interview with Walt Oilar, General Man- ager, Fall River Wild Rice. GN: Tell our readers about your company. What's your main line of business? WO: Fall River Wild Rice is a grower- owned cooperative located in the rural mountains of Northeastern California. It is an area well suited for growing wild rice. We supply wild rice to the retail and foodservice markets. GN: What is it that separates you from the competition and makes your company unique? WO: We are a small company from 'small town America.' With that comes a great de- sire to be customer service oriented, which we fulfill wholeheartedly. When you call our company you're not calling a call center. Nine times out of 10 you'll be talking to me and I'll personally handle any situation. I love talking to all callers! GN: What about products? WO: Though we're small, we're also inno- vative. In my mind our greatest achieve- ment and contribution to the industry to date is starting the 'fully cooked' rice prod- ucts. Wild rice requires a long cook time – around an hour. The solu- tion was Fully Cooked Wild Rice in a retort, flex- ible package. This not only earned us awards, but more importantly gives us the greater satisfaction of helping consumers have one of the world's healthi- est grains 'at their fingertips.' Because it's more accessible and easier to prepare, more people are able to live a healthier lifestyle by utilizing wild rice in this fully cooked format. GN: What particular product will you be showcasing? WO: We'll be displaying all of our products. What we're especially excited to show is how easy and versatile wild rice can be. We'll be sampling a variety of products and uses for wild rice. GN: What do you hope to get out of the show? WO: We love attending this show – it's such a great at- mosphere! We hope we can reach more peo- ple with our products. Wild rice is a grain with tremendous health benefits. We hope we can help more people discover this wholesome, healthy grain and take advan- tage of our unique products. If we've done that, then we've been successful! For more information, visit www.fallriver wildrice.com, call 800.626.4366, email wildrice@shasta.com or stop by booth #N432 (North Hall). Berry Sleepy and Berry Awake from Healthy Ventures Healthy Ventures has had a fabulous start to 2019. As major sponsors at several trade shows, and Gold Sponsors at this year's Expo West, Healthy Ventures has assembled a strong CPG team to support up and coming branded companies. It has marketed strong innovative brands like Schiff Vitamins, Power Bar, Oral-B Products, Nestle Prod- ucts, brand builder of No. 1 Freeze Dried Crunchies Naturals and now the innovative Berry Sleepy and Berry Awake sleep and en- ergy products. Berry Sleepy is made up of a proprietary sleep and relaxation blend that includes tart cherries, passion fruit, goji berries and valer- ian root extract. This berry-based formula also has the added benefit of prebiotics. The new Berry Awake Energy Shot is made of a proprietary blend that includes green coffee berries, bacopa leaf and ginseng extracts. In addition, the company has added pea plant protein. All products from Berry Sleepy and Berry Awake are gluten-free, kosher, non-GMO, vegan and manufactured in the USA. Berry Sleepy comes in 60-count bottle veg caps for $24.99 MSRP, 24-count at $9.99, one single serve sachet at $0.99 and 2-ounce Berry Sleepy Sleep Shots in Strawberry, Mixed Berry and new Orange- Mango and Strawberry- Banana flavors, all line priced at $3.99 MSRP. The company has placed major focus on the con- sumer with "Modern Liv- ing with Kathy Ireland," which is due to air on WE Televisions and Bloomberg International. The segment will touch on the topic of sleep innovations. The company will be interviewed by Kathy Ire- land on Berry Sleepy and the innovation of Berry Awake. The show will begin airing in 2019. Healthy Ventures has made large strides in landing major accounts. The company has continued its marketing efforts and is slotted to be on "Modern Living with Kathy Ireland," Fox Sports and will even be featured in upcoming NASCAR events. The team has also focused on major sponsorships of trade shows and on grassroots market- ing events, both domestic and in- ternational. These efforts are all focused on moving Berry Sleepy to a leader- ship position in the natural sleep category and to create a new natural segment in the energy shot category with Berry Awake. Look for the company's products at www.berrysleepy.com and many national retailers. For more information, visit booth #N947 or go to www.berrysleepy.com. Feed Your Skin with FATCO Most of us have complicated relationships with fat. We fight it. We avoid it. We dismiss it. But FATCO believes fat is good! In fact, it believes fat is beautiful. FATCO is a paleo-friendly brand that uses organic, grass-fed tallow (beef fat) to craft simple, deeply nourishing skincare products. Why? Because animal fats allow your skin to stay hydrated and pH-balanced. It's a pri- mal, yet sophisticated approach to moistur- izing your body. FATCO promises handmade products made with limited ingredients, free of preser- vatives, chemicals and toxins. It begins with the company's nose-to-tail philosophy and its partnership with Fatworks Foods – ensur- ing respect for the livestock that provide its tallow. It's an ethical, kind way of sourcing safe and healthy animal fats from safe and healthy animals. Founder Cassy Burnvoth has a passion for clean eating that inspired FATCO Skin- care. For years, Cassy practiced the philos- ophy that a health-conscious diet can improve your life, one meal at a time. This connection between food and well-being led her on a quest to find skin- care products developed for the same benefits. To her, feeding your skin is just as im- portant as feeding your ap- petite – it's all about healthy, nutritious choices. When she couldn't find exactly what she was searching for, Cassy de- cided to take matters into her own hands by crafting good-for-you prod- ucts from her own home, and FATCO was born! Through the company, Cassy brings awareness and education about how small changes in your life can improve your skin as well as your overall health. Tallow and other naturally occurring in- gredients are the basis for FATCO's products – uphold- ing the idea that just like clean dieting, clean hygiene is a sound approach to living well. A lean, little company with big, unconventional ideas – follow its lead and rub some fat on your cheeks. FATCO: real food for your skin. Visit FATCO at booth #3202. For more in- formation, go to www.fatco.com, call 530.539.4406 or email support@fatco.com. Kay's Naturals Introduces Pass the Peas Kay's Naturals offers "win-win nutrition." In today's fast-paced world, consumers are looking for real nourishment that tastes good and is satisfying without the fat and sugar. Kay's Naturals has surveyed the vast land- scape of so-called nutritious foods and deter- mined that the missing link is a better balance of protein, carbohydrates, fiber and fats. Kay's all-natural, gluten-free line seeks to fill this gap with food that has a healthy balance of great taste, low calories, lean plant protein, zero cholesterol, lower carbo- hydrates and less than a teaspoon of sugar. Its foods also provide a complete amino acid profile. At Natural Products Expo West, the com- pany will be featuring its newest snack: Pro- tein Pass the Peas, a snack chip in three flavors: Maple Bacon, Dill Pickle and Smoky BBQ. Pass the Peas are pea protein and chickpea based, gluten-free and grain-free. They join Kay's Naturals line of high protein, gluten- free snacks and cereals that are so nutrition- dense the company calls them "Mini Meals." With 6 grams of protein, each 1-ounce serv- ing of Pass the Peas has as much protein as one large egg and only 2-3 grams of sugar. The new products are Non-GMO Project Verified and have been designed to give con- sumers better options for snacking. "Kay's philosophy is based on the recog- nition that the public is fighting the twin epi- demics of diabetes and obesity and needs con- venient solutions for healthier snacking. All of our products emphasize strong plant pro- tein, low sugar with great flavor," says com- pany Founder and food scientist Dr. Massoud Kazemzadeh, affectionately known as "Dr. Kay." "We need better food options in the mar- ketplace – not just for people struggling with diabetes and obesity, but for the entire popu- lation. Kay's Naturals provides these op- tions," says Dr. Kay. For some time, Kay's Naturals has been collecting awards for its Mini Meals, among them: Taste of Expo, Natural Products Expo East; Trail- blazer Award, Grocery Headquarters Magazine, January 2011; Best New Product, ECRM Diabetes & Obesity Event, Drug Store News, Septem- ber 2011; Best Pretzel, SELF Magazine Healthy Food Awards, June 2012, Ag Inno- vator 2016, Agriculture Utilization Re- search Institute, and Gluten-Free Trailblazer Award, Grocery Headquarters Magazine, June 2017. Visit Kay's Naturals at booth #421. For more information, go to www.kaysnaturals.com, call 866.873.5499 or email sales@kays naturals.com.

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