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NATURALLY HEALTHY www.gourmetnews.com n MARCH 2019 n GOURMET NEWS N H 1 2 2 Three Reasons Your Company Should Run Email Marketing Campaigns In the age of social media, it might be tempt- ing to overlook email marketing. However, creating an email campaign is an effective, affordable and easy way to spread your mes- sage. Email campaigns are ideal for new product launches, special discounts or pro- motions, and new retail distribution an- nouncements. Here's why. 1. Reach your target customer. Email mar- keting platforms allow you to reach a niche crowd. Whether you want to target gluten- free bloggers, or consumers in a certain ge- ographical region, it's possible with email segmentation. This ensures your message reaches your ideal audience. 2. Create campaigns perfectly tailored to your budget. Email campaigns allow you great flexibility in terms of spending. With the ability to pick the number and type of consumers reached, you can create a suc- cessful email campaign that fits your budget and needs. 3. Track performance easily. Unlike some other forms of advertis- ing, it's extremely easy to see if your email per- forms well. You can an- alyze the campaign's open and click through rates, and even create an ecommerce link to track any sales that come directly from the email. The Nourished Group can help you create a successful email marketing campaign. You provide the content, and it sends it to 450,000 gluten-free consumers and/or 1,500 bloggers. The list grows by 10,000 emails monthly. "The ability to connect with consumers at the expos and re-market to them through targeted email campaigns has generated con- version numbers two times bet- ter than other campaigns we have run." – Cameron Faist, GoMacro "The latest email blast broke our internet with the amount of orders and traffic it gen- erated! Since the send date, the email coupon code has been used in almost 50 percent of all orders!" – Josh Wells, Aleia's Gluten Free Foods For more information, visit booth #N1209, go to www.nourished.group or email stacy@glutenfreemg.com. SUZIE'S Redefines Indulgent Adult Snacking Good Groceries Company, under its popular SUZIE'S brand, continues to launch cate- gory-changing healthy products while im- proving its healthy natural staples. Snacking never had it so good – great taste and better- for-you ingredients! SUZIE'S brand has the right solution to your grab and go questions with its RTE Quinoa Meals. At Expo West, the company has upped its game as its ready to eat Quinoa Meals are now made with organic ingredients. Available in four delicious fla- vor profiles: Olive Oil, Asian, Tex Mex and Indian Spice. They are healthy, delicious and warm in the microwave in 60 seconds. SUZIE'S RTE Quinoa Meals are a perfect side dish for two or meal replacement for one. SUZIE'S RTE Quinoa Meals cross over and appeal to both your healthy natu- ral consumer and your grab and go shopper. At the office, away at college, on the go or just about anytime, SUZIE'S RTE provides a welcome alternative to lunch, dinner or as a satisfying and healthy snack. Check out the new look to go along with the new ingredients. Speaking of new looks; first SUZIE'S nut butter filled cookies redefined indulgent adult snacking; now they have a bold new look. The new designs will stand out on your shelves, calling out to the adult snacking consumer. Combining all the nutrient and mineral benefits from nut butters with a decadently delicious cookie results in an ex- quisite snack experience. The patented process for the filled cookies results in 45 percent of the cookie being the filling. Cookie Butter, Almond Butter, Cashew Butter, Hazel- nut, Peanut Butter and Choco- late Cream filled cookies change your idea of an adult snack forever. SUZIE'S has also launched Nut Butter Sand- wich Cookies in five amazing flavor profiles: Oat & Honey with Peanut Butter, Oat & Cranberry with Almond Butter, Oat & Coconut with Cashew Butter, Short- bread with Cookie Butter and Shortbread with Hazelnut Butter. SUZIE'S soft & creamy cookie line drives sales and profits as the consumer will need to savor each fla- vor over and over. Once you've tasted one, you're going to have to taste them all. The only problem you're going to have with adding SUZIE'S cookies are finding space for all of them! Load up a shelved end cap, open a box for a passive demo and watch them fly! The art department was on a roll, so it took on SUZIE'S Shelf Stable Non-Dairy Quinoa Bever- age; new look, new container and now simple organic ingredients – same price! Still the only pure quinoa based beverage available. Plant based foods and beverages are driving sales in their cate- gories. If you're missing SUZIE'S Organic Quinoa Non-Dairy Bev- erage, you're missing opportunity. SUZIE'S – Innovation you can taste, in- novation for your health! Innovation that drives sales! For more information, visit booth #1535, go to www.goodgroceries.com, email info@good- groceries.com or call 718.768.0821. Follow the company on Pinterest and Instagram or go to www.twitter.com/SuziesBrand or www .facebook.com/Suzies.Natural.Products. Merge Consumer Products Introduces Bamboo Paper Towels Merge Consumer Products of Concord, Cal- ifornia, was formed in 1992 under the name Natural Home Brands ® . The company is an eco-minded organization supporting natural and sustainable living. Products at Merge Consumer Products are designed using the most sustainable materials available to sup- port a healthy living. It is the goal of the company to produce products using as little plastic as possible. The company continues to invest in technology to create products that will support sustainable solutions, as well as meet a wider range of consumers' needs. Merge Consumer Products provides socially responsible, cost-conscious, natural products that contain environmentally friendly ingredients, creating a balanced lifestyle for all homes and personal living. Merge Consumer Products is proud to be able to continuously supply customers with ecologically safe solutions to Earth's biggest problems. Trever Knoflick, Senior Vice Pres- ident Sales and Marketing, states that the company wishes to connect with similarly minded retailers who are looking for a trusted com- pany to provide earth- friendly products. The newest product is Bamboo Paper Towels, "The Big Kahuna." These sustainable paper towel rolls are the largest in the marketplace. With the launch of "The Big Kahuna," Merge Con- sumer Products offers a fully sustainable al- ternative to traditional paper towels with prices that are extremely competitive. When comparing the price per square foot to tradi- tional brands, "The Big Kahuna" offers ex- treme value as one of the only brands that delivers more "bang for your buck" with more sheets per roll, all of which translates into more savings. Most importantly, no trees were cut down to make these paper towels. "The Big Kahuna" towels are made from 100 percent bamboo. They are unbleached, quilted, soft, absorbent and they will last a very long time. These are offered in single, double and triple roll packs. For more information, visit booth #H315, go to www.naturalhomebrands.com or call 925.288.2929. A Unique Experience, Centuries in the Making: Le Gruyère AOP Switzerland In 1115 A.D., a cheese was discovered in western Switzerland – a region with rolling fields, scenic mountains and a majestic cas- tle. This place, Gruyères, is the origin of the only true Le Gruyère AOP, with the unri- valed quality and flavor known the world over for more than 900 years. But how was cheese 'discovered'? In the old times, the farmers couldn't keep the milk their cows produced for very long without spoiling, so they decided to try to produce something that would last longer. The result was – cheese! – and in particular, Gruyère. They soon discovered that this cheese, because its taste was unique and very appealing, could be exchanged with others for goods, services – even soldiers! As time went on, Gruyère became famous for its unique flavor, and like most excep- tional things, fame begat imitation. Cheese makers from other countries tried to make their own Gruyère, even calling it by the same name, but they always produced a cheese with a different flavor, which became very confusing. Gruyère had become not only popular, with a worldwide demand, but important to the region's economy as well. Some- thing had to be done! The most consumed cheese in Switzerland, and one of the most well-known in the world, is now – since 2001 – protected with an "AOP" designation, which in English means Protected Designation of Origin (PDO). This guarantees a clear origin, a level of quality and a complete traceability back to the region of production. Le Gruyère AOP Switzerland takes it a step further, and places markings on each wheel that enable it to be tracked to the specific dairy in the region that produced it. There is only one true Le Gruyère AOP, the incomparable cheese from Switzerland. The "Le Gruyère AOP" mark on the side of the wheel proves it. Today, Gruyère AOP is made in 170 small batches, with fresh, raw milk, and no additives or preservatives – it is 100 percent natural. The same recipe is used from more than nine centuries ago, a time before the use of additives and synthetic feed and ingredients were the norm. As such, Le Gruyère AOP is still tightly linked with the local, long-held traditions and terroir of Switzerland. This is why it's said that each taste of Le Gruyère AOP is a unique experi- ence, centuries in the making. For more information, go to www.gruyere.com, email interprofession@gruyere.com or call +41 (0) 26 921 84 10.

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