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Consumer Electronics Daily News Friday, January 11, 2019 3 2 Trinseo Plastics Support Consumer Electronics Industry As consumer technologies evolve, prod- uct developers and designers need to con- sider materials that they may not have considered in the past. Plastics have emerged as an important solution to vari- ous new-product challenges in that they enable properties such as portability, durability and appealing aesthetics while allowing additional characteristics such as biocompatibility, ignition and chemi- cal resistance and/or various degrees of transparency. Trinseo, the global manu- facturer and compounder of performance plastics, has been helping customers find just the right solution. According to Trinseo material scien- tists, ideally, plastics should be selected upfront, when an application is being designed. It is important at an early stage to gain an understanding of how a prod- uct will be used as well as the critical mechanical and aesthetic characteristics necessary to prevent delays in commer- cializing the product (including obtaining required regulatory approvals) and pro- vide the best chance of success when it is ultimately introduced to the marketplace. Take for example a property such as color. Color can address a number of usability and consumer acceptance issues. Color not only makes products more attractive but, also can provide important indicators of function. Color has long been known to impact emotions. While bright, vivid colors can tend to be attractive and invigorating, cooler colors such as blue and green have a calming effect. Color can also alert a customer to proper usability. For example, what is the top; what is the bottom? Opposing colors can provide this clue. Instructions can also be indexed with color to ensure proper understand- ing. One of the challenges from a materials perspective when considering the property of color is to create parts that are "of true color," consistently. Trinseo offers a solution to customers with its acrylonitrile butadiene styrene (ABS) – its MAGNUM™ ABS Resins – which are produced using the company's pro- prietary mass polymerization technology. This method of production results in exceptional whiteness in the base materi- al, which is ideal for achieving colors that are as vivid or as light as they are meant to be. Whether pure ABS is used or if it's blended with polycarbonate (PC) for additional performance properties, the Trinseo material provides a distinct advantage. Trinseo has worked with customers in all areas of consumer technologies. The company has focused in areas rang- ing from electronics to med- ical devices to lighting to automotive on material chal- lenges that include biocom- patible plastics for skin con- tact applications, to chemical resistant materials that won't degrade when exposed to aggressive solutions, to transparent light diffusion grades to allow for translucent LED displays, to plastics with a certain percentage of recy- cled content. As you develop your Design & Sourcing strategy, consider Trinseo as one of your partners for taking your products to market. The company is focused on delivering custom perform- ance plastics solutions and helping cus- tomers across a wide range of end-mar- kets with their material challenges. This includes polycarbonate containing a post-consumer recycled content. For more information, visit www .trinseo.com or contact Paula Biskup at biskup@trinseo.com. Velodyne LiDAR and Mothers Against Drunk Driving Partner for Roadway Safety What if the designated driver of the future was a self-driving car? How can autonomous vehicle technology solve the drunk driving epidemic? Velodyne LiDAR joined forces with Mothers Against Drunk Driving (MADD) to create an educational cam- paign to answer these questions and more. The goal of the partnership is to educate the public about the benefits of fully autonomous vehicle technology, particularly in preventing impaired driv- ing. Ninety-four percent of collisions are caused by human error, and MADD rec- ognizes Velodyne's LiDAR technology as a solution to this global crisis. On September 30th, 2018, Velodyne LiDAR and MADD launched a website, www.velodynelidar.com/madd-partner- ship.html, to achieve their goal of educat- ing the public about the benefits of fully autonomous technology. The site explains the basics of autonomous driv- ing in easy-to-understand language for all audiences, including videos, blogs and an animation: Jane, A Velodyne Story. The animation depicts a near- future reality in which self-driving cars could make the difference between an ideal evening and catastrophe. In the story, Jane celebrates her 21st birthday by attending a concert with friends – only to fall asleep behind the wheel. Thankfully, LiDAR technology isn't reliant on Jane to navigate safely, ensur- ing her safe return home to her parents. A drunk driving fatality every 49 min- utes isn't acceptable. Velodyne LiDAR and MADD have a shared mission to end these unnecessary tragedies. Both organi- zations are committed to bringing aware- ness about the potential of fully autonomous vehicles as the answer to reducing, preventing and – someday – eliminating human error on the roadway. "The promise of safe, self-driving cars is very exciting, particularly for those of us who have seen the devastation that impaired driving and human error can bring," said MADD National President Colleen Sheehey-Church. Church's 18- year-old son, Dustin, was killed in a car driven by a drunk and drugged driver. "MADD will continue to strongly support the safe development of this technology and will work with partners like Velodyne LiDAR to educate and build public acceptance of AV technology." "MADD is highly respected in the country and in the world for the work that they do," Velodyne President Marta Hall said. "The organization wants to save lives on the roadways. We share the same goal, which is better safety. We're proud to partner with MADD because our LiDAR technology provides real solu- tions to driving challenges." About Velodyne LiDAR, Inc. Velodyne provides the smartest, most powerful lidar solutions for autonomy and driver assistance. Founded in 1983 and headquartered in San Jose, California, Velodyne is known worldwide for its port- folio of breakthrough LiDAR sensor technologies. In 2005, Velodyne's Founder and Chief Executive Officer, David Hall, invented real-time surround view LiDAR systems, revolutionizing perception and autonomy for automotive, new mobility, mapping, robotics and security. Velodyne's high-performance product line includes a broad range of sensing solutions, including the cost- effective VLP-16 Puck™, the versatile VLP-32 Ultra-Puck™, the perfect for L4-L5 autonomy VLS-128™ and the directional view Velarray™. For more information, go to www.velodyne lidar.com or stop by booth #9010. Foresight Vision System Installed in Leading Automotive OEM's Vehicle Foresight Autonomous Holdings Ltd., an innovator in automotive vision systems, announced that it has successfully deliv- ered and installed its first QuadSight™ prototype system for evaluation by a lead- ing European manufacturer of commer- cial vehicles. QuadSight was successfully installed on the manufacturer's truck and passed all initial performance testing. The customer will continue independent eval- uation of the system's performance. A CES 2019 Innovation Award Honoree, the QuadSight quad-camera vision solution targets semi-autonomous and autonomous vehicles and is designed to allow near-100 percent obstacle detec- tion with near zero false alerts, under any weather or lighting conditions. By collaborating closely with the vehicle manufacturer at the prototype evaluation stage, Foresight collects important feedback in order to develop a commercial product that fits the exact customer's requirements. Customer satis- faction at the end of the evaluation process may lead to future orders of QuadSight systems by the vehicle manu- facturer for mass production. "This successful installation marks an important milestone in Foresight's roadmap," said Haim Siboni, Chief Executive Officer of Foresight. "We believe that in-vehicle evaluations of the QuadSight vision system will clearly demonstrate its advantage over compet- ing systems by its ability to detect any obstacles under harsh weather and diverse lighting conditions. Such evalua- tions will increase the customer's confi- dence in Foresight's products." Using a four-camera vision system based on stereoscopic technology, QuadSight addresses the real-world need for autonomous driving in all-weather and all-lighting conditions and is designed to provide an unprecedented level of obstacle detection accuracy for semi-autonomous and autonomous vehi- cle safety. Leveraging decades of field- proven security technology and highly advanced image-processing algorithms, QuadSight uniquely enables visibility in complete darkness, snow, rain, fog, sand- storms and blinding glare. Foresight first launched a demo of its QuadSight system last January at the show. Foresight regards QuadSight as the industry's most accurate quad-camera vision system, offering exceptional obstacle detection for semi-autonomous and autonomous vehicle safety. Using proven, highly advanced image-process- ing algorithms, QuadSight uses four- camera technology that combines two pairs of stereoscopic infrared and day- light cameras. QuadSight is designed to achieve near-100 percent obstacle detec- tion with near zero false alerts under any weather or lighting conditions – includ- ing complete darkness, rain, haze, fog and glare. Stereoscopic vision technology's exceptional three-dimensional (3D) images, detection and accuracy are essential for safe and reliable semi- autonomous and autonomous vehicle vision systems. The combination of stereoscopic visible-light cameras and thermal vision exceeds a human driver's ability to see objects in real time, whether large or small, in-motion or static, and from short or long-range distances. About Foresight Foresight Autonomous Holdings Ltd., founded in 2015, is a technology compa- ny engaged in the design, development and commercialization of stereo/quad- camera vision systems and V2X cellular- based solutions for the automotive industry. Foresight's vision systems are based on 3D video analysis, advanced algorithms for image processing, and sensor fusion.