Oser Communications Group

Kitchenware News January 2019

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JANUARY 2019 4-7 Philadelphia Gift Show Greater Philadelphia Expo Center Oaks, Pennsylvania www.clarionux.com 8-15 The Atlanta International Gift & Home Furnishings Market Atlanta, Georgia www.americasmart.com 13-15 Winter Fancy Food Show Moscone Center San Francisco, California www.specialtyfood.com 16-22 Dallas Total Home & Gift Market Dallas Market Center Dallas, Texas www.dallasmarketcenter.com 25-27 Halloween & Party Expo Earnest N. Morial Convention Center New Orleans. Louisiana www.clarionux.com 27-31 Las Vegas Market Winter Market Las Vegas Market Las Vegas, Nevada www.lasvegasmarket.com FEBRUARY 2019 2-5 Seattle Gift Show Washington State Convention Center Seattle, Washington www.clarionux.com 3-6 NY NOW Javits Center New York, New York www.nynow.com 8-12 Ambiente Messe Frankfurt Fair Grounds Frankfurt, Germany https://ambiente.messefrankfurt.com 19-21 Kitchen & Bath Industry Show Las Vegas Convention Center Las Vegas, Nevada www.kbis.com MARCH 2019 2-5 International Home + Housewares Show McCormick Center Chicago, Illinois www.housewares.org 6-9 Natural Products Expo West Anaheim Convention Center Anaheim, California www.expowest.com MAY 2019 7-9 National Hardware Show Las Vegas Convention Center Las Vegas, Nevada www.nationalhardwareshow.com 18-21 National Restaurant Association Show McCormick Place Chicago, Illinois https://show.restaurant.org ADVERTISER INDEX Casafina Enterprises LTD . . . . . . . . .11 Cook Pro, Inc . . . . . . . . . . . . . . . . . . . .7 Country Home Creations, Inc . . . . . .24 ECO Balanced Technologies . . . . . . . .2 IHA . . . . . . . . . . . . . . . . . . . . . . . . . . .3 International Market Centers . . . . . . .15 Prodyne Enterprises . . . . . . . . . . . . . .10 R & M Intl. LLC . . . . . . . . . . . . . . . .17 Technivorm-Moccamaster USA Inc . . .9 C A L E N D A R TRADE SHOW TRADESHOW CALENDAR www.kitchenwarenews.com n JANUARY 2019 n KITCHENWARE NEWS & HOUSEWARES REVIEW 2 3 International Market Centers (IMC) has announced a new integrated structure and staffing for its marketing and digital teams. These recent changes follow the company's reorganization of its leadership team and are integral to its long-range market plans. "IMC is committed both to maintaining the unique personality of each of our markets and to the enrichment of the differentiating features of each," said Dorothy Belshaw, Executive Vice President and Chief Marketing and Digital Officer. "This new integrated team structure optimizes the skills of our people and the strength of our processes and allows us to have maximum impact on the business while driving maximum value to our customers." Belshaw will oversee four key areas of marketing and digital strategy: brand strategy and business development, led by Karen Olson; digital services, led by Brandon Ward; marketing services, led by Brett Austin; and public relations and corporate communications, led directly by Belshaw and supported with in-house staff and outside consultation. The brand strategy and business development team will be responsible for brand and market strategy, buyer acquisition and retail relations, market research and data analytics, registration, and end-to-end customer experience. In order to maintain the unique position of each market, brand leaders for each market will report to Karen Olson: Kim Adams for Atlanta Apparel; Sarah Mount for Atlanta Gift & Home; and Renee Loper-Boyd for Las Vegas and High Point Markets. Also reporting to Olson will be Renae Brown, who will oversee call center, data analytics and registration. The retail relations group responsible for key account management and support for buying groups across all categories will also report directly to Olson. The digital services team will be responsible for website and mobile app development; digital marketing deployment and performance analytics; data services; and digital products development. Team members, all of whom report to Brandon Ward, include Tripp Regan, digital and email experience; Nathaniel Johnson, front end development; and Danielle Willis, digital optimization and measurement. The marketing services team will be responsible for project management, procurement and production; publications and sponsorships; and programming and events management. Team members, all of whom report to Brett Austin, include: Nova Belote, project management; Kris Lamb, creative; and Ansley Spencer; production for publications, sponsorships and signage. Austin will directly manage teams responsible for publication and sponsorship sales and programming and event management. The public relations and corporate communications team will be responsible for media relations; media partnerships; and corporate communications. In-house team members Dallas Britt (High Point and Las Vegas) and Chelsea Peabody Bohannon (Atlanta) will report directly to Belshaw, with outside strategic support from Cathy Steel of Steel Associates. "Marketing will be a centralized function enhancing the end to end customer experience, driving increased buyer acquisition across all markets, and developing digital tools and services to improve the at market experience for buyers and tenants," said Belshaw. KN New Marketing and Digital Team Structure for IMC NY NOW®'s initiative, NY NOW Cares, is intended to foster community between its market registrants and noteworthy charitable causes by giving back. Working with Gift for Life's LIFELINE, a gift and home industr y initiative supporting Feeding America's national disaster relief efforts, this November NY NOW Cares is addressing the hunger crisis across America. "Gift for Life launched LIFELINE in 2017 to provide the gift and home industry with a vehicle to aid communities impacted by natural disasters, such as hurricanes and wildfires," said George Kacic, Chair of Gift for Life. " We are delighted to partner with NY NOW as part of our LIFELINE initiative to fund food in times of crisis." "We recognize that attending Market is an investment for our attendees and we want to share with them the sense of community and the importance of giving back," said Amy Loewenberg, Buyer Relations Manager for NY NOW. "This is one of the many ways that we continue to grow and foster our community for good." KN NY NOW Initiative Addresses Hunger Crisis Interior designer Robin Barron has been named brand ambassador for the NY NOW winter market. As part of the partnership, Baron and her team at Robin Baron Design, Inc. will design the Transcend area at NY NOW 's winter 2019 market, taking place February 3-6, 2019 in New York City. The design firm will work with key NY NOW exhibitors and the world's leading brands to source and compose products into a cohesive and inspirational Transcend Home space. In addition to tackling the transformation of the Transcend space, Robin Baron Design, Inc. will work with fellow designers that will construct Tabletop and Accent on Design Transcend spaces. Baron will work side-by-side with the NY NOW team to select Transcend Talks speakers and the most relevant and insightful topics. "I am thrilled to be partnering with NY NOW! I am excited to be working with them to elevate the show to become the nation's premier design trade show by partnering with high-profile designers and luxury brands to bring buyers the best of the best. We will also have many exciting talks and panels about relevant and current subjects," Baron said. "If you haven't been to NY NOW in a while, come to the winter market and plan to be impressed!" "Partnering with Robin Baron Design, Inc. illustrates our commitment to really elevating the market experience for NY NOW 's attending retailers and designers. Robin's exquisite taste in design, relevance to the industr y and brilliance for Transcend Talks are welcome additions to our winter 2019 market ," said Kevin O'Keefe, Executive Vice President of NY NOW. He continued, " The entire Transcend experience – f rom the exhibits to inspirational designed spaces to ground breaking talks — all provide a learning experience for retailers and designers to see what success looks like and understand how outstanding industr y icons like Robin, achieved it." For more information or to register, visit www.nynow.com. KN Design Inspiration = Transcend at NY NOW

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