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PRIVATE 2018 Continued on Page 22 Continued on Page 22 The Warrell Corporation is relaunching its pri- vate label and contract manufacturing candy and snack business as Warrell Creations. "Investments in quality management sys- tems, manufacturing capabilities and innova- tion expertise are defining characteristics," said Annette Warrell-Jones. "These capabilities have become cornerstones to our Partner of Choice positioning in the marketplace." It's rare for a medium-sized contract manufacturer to have a breadth of capabilities so di- verse within one organization. There are eight different manufacturing kitchens that food technologists support while developing innovations: chocolate enrobing, chocolate panning, fire roasting, snack bites, brittle, nut roasting, caramel and taffy, and nut squares. At Warrell Creations, new samples are brought to life through a structured Stage Gate Process. These "ideations" are initiated from market-research white spaces, as well as prod- uct profiles that form the foundation of a new idea. In both situations, ideations are entered into the Stage Gate Funnel to ensure that new products are commercialized as efficiently as Smitty Bee Honey: A Sweet Success Story For over 95 years, Smitty Bee has been passionate about producing and packaging high quality honey. That passion has helped create one of the most respected honey packaging businesses in the industry. Louis Henkelman, who always had a love for honey, started producing honey from a single colony hobbyist kit from Sears and Roebuck. In those days, honey could only be obtained by raising your own bees. At this time, honey was a novelty item and not mass marketed like it is today. It wasn't until the 1940s when sugar was rationed to support the war effort, that honey was turned to as an alternative sweetener. The pop- ularity of honey grew and the industry was born. Throughout the next 30 years, Louis grew his family orientated business into one of most respected honey producers in southwest Iowa. Lavern Schmitz worked for his father-in-law, Louis, after returning from the Korean War. Lavern saw the opportunities with honey early on and started his own producing operation in the mid 1950s. Nicknamed "Smitty" in grade school, he named his new business Smitty Bee Honey. The business grew through the 1960s, '70s and '80s. Doug Schmitz, Lavern's son, The Warrell Corporation Unveils Warrell Creations Continued on Page 22 Continued on Page 22 Booth #F1903 Rudolph Foods' experience in the category has shown it that consumers have truly adapted the mindset, "I am what I eat." Food has become a natural way for America to showcase its individuality and bring personality to every eating occasion. As Millennial and aspirational consumers educate them- selves further about the food industry, "dietary villains" seem to become more apparent. In order to support a "clean" label while also demonstrating the snack category still has a sense of adventure, bold and robust flavors have surfaced to replace the need for artificial fillers. Coming to the forefront is a surprising player: pork rinds. The penetration of pork rinds in grocery, c-store and restaurant categories nationally speaks to the selective consumer, those currently driving food trends. With an authentic recipe, brands can capture the attention of consumers, delivering something they truly crave. Rudolph Foods has introduced clean seasonings that not only satisfy your shoppers' need Innovation, Sustainability from Pacific Coast Producers Pacific Coast Producers is a grower-owned agricultural cooperative that has production facilities in the unpar- alleled California, Oregon and Washington growing re- gions. The majority of its facilities are within miles of its fields, making the farm-to-can trip very quick, and its products packed at the peak of freshness, ensuring year-round availability and nutrition. Pacific Coast Pro- ducers is proud to be a private brand supplier and is also proud that it can offer a sustainable, durable, safe, nu- tritious, recyclable, low-cost product for its consumers that also helps reduce food waste. The Pacific Coast Producers product line consists of canned fruits, canned tomatoes, 4- ounce plastic fruit and tomato bowls, salsa, marinara, pizza and pasta sauces, organic fruits and tomatoes, salad-ready tomatoes and maraschino cherries. All of its cans have BPA-free can lining, are 100 percent recyclable and made up of 35 percent post-consumer materials. Pork Rinds from Rudolph Foods Booth #F2500 Booth #F1626 Booth #F2241 A SPECIAL SUPPLEMENT OF GOURMET NEWS