Oser Communications Group

Mike Abdow started his fishing career in Provincetown in 1959, and he remembers one of the first things he learned from old- school Portuguese fishermen. "They always said, 'Leave some for tomorrow,'" the Chatham, Massachusetts, charter boat cap- tain said, "'because without the fish – I'm gone.'" For more than a decade, there haven't been enough Atlantic herring left, say Abdow and many fishermen across Cape Cod and the coastal islands. With the arrival of large midwater trawls scooping up vast quantities of herring, local fisheries – from groundfish to tuna to striped bass BY LORRIE BAUMANN The Epicurean Trader store in the Cow Hollow neighborhood of San Francisco, California, is one of two locations in the city for the specialty grocer and wine mer- chant. The store devotes one en- tire wall to its range of wine and spirits, with the rest of its limited footprint devoted to nonperish- able specialty items and its cheese case. The merchandise mix is "anything that fits the up- scale boutique grocery store theme," says Store Manager Ruthie Young. "It's a mix of items that are pantry staples and the hard-to-find smaller batch Epicurean Trader Contributes to San Francisco's Foodie Vibe Continued on PAGE 6 Continued on PAGE 12 Continued on PAGE 10 liquors with a lot of local prod- ucts that you're not going to find in an upscale grocery store across the country." Typical of those hard-to- find items is bread pro- duced by a local bakery that's so sought-after that the store regularly re- ceives phone calls from customers inquiring if the store has received its delivery yet. "People seek it out, but you can't get it any- where," Young said. "It's nice to be able to offer something kind of exclusive like that." Epicurean Trader also partners with a local coffee roaster for a special coffee blend and a couple of distillers to get the small-batch prod- ucts that its cus- tomers come looking for. "We do have a whiskey club that members can join," Young said. This location opened here in Cow Hollow about a year and a half ago in a storefront formerly occupied by a jewelry store – the original Epicurean Trader store is also located in San Francisco. Young has managed it for the past few months after moving from Minneapolis, Minnesota, where she had been a sales representa- tive for a cheese distribution com- pany. "I was changing things up," she said. "My family lives close to here. I saw this job come up and jumped on the opportunity." Sweets with a Side of Opportunity Cape Cod Fishermen Win Protections for Herring Fishery Jeopardized by Foreign Trawlers – have been hit hard. But fishermen who packed the room at the Hotel 1620 in Ply- mouth, Massachusetts for a hear- ing before the New England Fishery Management Council on September 25 see hope on the horizon. After years of advocacy and reams of public comment and studies, ocean herring have re- ceived protections that the fisher- men say are much needed. Pending approval by the Na- tional Oceanic and Atmospheric Administration, the council has decided to reduce herring catch from the fishery, and the stock will be managed with an eye to- ward rebuilding the fishery and protecting the ecosystem as a whole. The council also voted over- whelmingly to create a 12-mile buffer zone year-round for mid- water trawlers to protect the fish and communities that depend on them. The trawlers, roughly 150 feet in length and often working in pairs, tow nets the size of foot- ball fields with small mesh, catch- ing almost everything in their path. They have been targeting herring close to shore, wiping out the natural mix of small fish, ac- cording to the Cape Cod Com- mercial Fishermen's Alliance. BY LORRIE BAUMANN Marketing executives in the pro- duce industry's supply chain will be gathering at United Fresh's BrandStorm™ conference in San Francisco next February to dis- cuss innovative ways to use emerging technology to promote produce brands, among other strategic marketing education. The conference will be of interest to marketing executives for gro- cery chains as well as to those working for produce companies, Continued on PAGE 7 BrandStorm Conference: Achieving Transparency Through Technology said Mary Coppola, Senior Direc- tor of Marketing & Communica- tions for United Fresh Produce Association. "BrandStorm was created to spotlight the power of fresh pro- duce branding," Coppola said. "We're addressing all the timely challenges faced by produce mar- keters from inception through promotion." Breakout sessions during the conference will offer a focus on new technologies, including vir- tual and augmented reality, bots and Internet of Things applica- tions. "Consumers are demand- ing more transparency and information about the products they consume. Today's technolo- gies offer new marketing solu- tions to meet consumers' expectations," she said. The conference will include five general sessions that will offer attendees inspiration from BY LORRIE BAUMANN The Rubicon, as those who re- member their world history classes – and no one else – will re- call, was made famous by Julius Caesar's decision to cross it on his way from Gaul to Rome, thus trespassing onto Ital- ian soil and spark- ing a civil war. The i n c i d e n t has sur- vived in the mythology of the Roman Em- pire as marking a point of no re- turn, a border between past and future, and Julius Caesar's deter- mination to shape that future. With a name so redolent of self- determination, one would expect Rubicon Bakers, located in Rich- mond, California to have a story of its own. "We're more than a bakery," said Rubicon Vice Presi- dent of Marketing and Sales Catherine Trujillo. "For over 25 years we have helped rebuild lives by employing, training and sup- porting people who need a sec- ond chance. Many employees come to Rubicon from life on the streets, from prison or recently VOLUME 83, NUMBER 11 NOVEMBER 2018 n $7.00 NEWS & NOTES n Three 2018 sofi Awards for Date Lady PAGE 5 RETAILER NEWS n Salad Chain Moves into Specialty Grocery PAGE 10 SUPPLIER NEWS n Olive Roots: A Bridge from Greece to the U.S. PAGE 11 NATURALLY HEALTHY n New Noodle Bowls from nona lim PAGE 16 HOT PRODUCTS PAGES 21 & 22 News ..............................................5 Ad Index .......................................23 Calendar.......................................23 www.gourmetnews.com G OURMET N EWS T H E B U S I N E S S N E W S P A P E R F O R T H E G O U R M E T I N D U S T R Y ® SUPPLEMENT: Sharing & Entertaining SEE PAGE 17 RETAILER NEWS: GIANT Heirloom Market SEE PAGE 9 SUPPLIER NEWS: Emmi Roth SEE PAGE 14

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