Oser Communications Group

SEMA18.Nov2

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Aftermarket Daily News 3 9 Friday, November 2, 2018 Hyperco Introduces New Line of UTV Performance Spring Kits Hyperco, an MW Industries company, now offers a new line of high-perfor- mance suspension spring kits for the Polaris XP1000, Polaris XPT and Polaris RS1 UTVs. The kits are designed to offer a smoother ride quality and overall improved vehicle performance using the same race winning spring technology Hyperco has been known for since the 1960s. "People familiar with the Hyperco brand know we've been successful in the motor racing world. We work directly with drivers and race teams to engineer the optimal spring design for every rac- ing condition," says Greg Hazard, Senior Manager of Product Line Development. "Now, we are applying those same spring concepts and designs to the off-road and powersports markets. We have focused on the growing UTV market where our springs deliver an improved, longer last- ing and higher-performing ride compared to stock springs. Hypercoils give the rider more confidence, more comfort and more fun." Exact spring kit contents will vary depending on the vehicle, but all include the Hypercoils coil-over springs and hardware components needed for a com- plete spring upgrade. The new UTV Performance Springs Kits for the Polaris XP1000, Polaris XPT and Polaris RS1 are available now for purchase through Hyperco's dealer net- work and will ship from both the California and Mississippi warehouses. Additional kits are in development for a range of UTVs. About Hyperco Hyperco, an MW Industries company, engineers and manufactures precision, high-performance suspension coil springs, kits and related components sup- porting original equipment manufactur- ers and aftermarket customers in motor- sports, street performance, off-road, powersports and automotive markets. Hyperco's catalog and custom products are designed to improve the total per- formance, aesthetics and durability of vehicles. About MW Industries, Inc. MW Industries, Inc., headquartered in Rosemont, Illinois, is a leading manufac- turer of highly engineered springs, spe- cialty fasteners, machined parts and other precision components to more than 45,000 customers in over 35 countries. Its 100,000-plus products are sold through a combination of direct sales, catalogs and distributors to original equipment manufacturers and aftermar- ket customers in many industries, includ- ing aerospace, medical, electronics, ener- gy and oil, agriculture, construction, tran- sit, heavy trucks, automotive, motor- sports, performance aftermarket, indus- trial, consumer products and military. For more information on products and where to buy, visit www.hypercoils.com/ utv-kits. ididit's Acquisition of Vintage Wires Connects Today's Customizers with the Past Custom steering column company ididit has made further inroads with fans of unique hot rods and customs with its acquisition of Vintage Wires, a Holland Michigan-based business offering classic ignition cable sets. Vintage Wires Ignition Cable Sets include 7.8mm spark plug wires featur- ing a lacquer-covered cotton braid. They are EPDM silicone insulated, with a spi- ral-wound suppression core. Boots, ter- minals and installation instructions are included. The wires are popular choices for vintage racecars and other classic projects as they have the appearance of classic fabric wires but the safety of mod- ern wiring systems. The acquisition adds a complemen- tary product line to go with ididit's renowned steering columns and acces- sories, allowing customers to outfit their projects with vintage spark plug wires that give engines a classic hot rod appear- ance using proven spark-carrying tech- nology. "We're thrilled to be able to offer these lacquered-covered cotton wires that mimic the old-school look of the fiber/fabric wires people used to use," said Marty Waterstraut, ididit Sales Manager. "This acquisition of Vintage Wires really supports ididit's stated mis- sion of providing top-quality products found in the finest street rods and special- ty cars in the world today." More information can be found at www.vintagewires.com. MyShop Traffic launches New Management Software MyShop Traffic is an easy-to-use, secure and full-service management software that is designed to increase a body shop's productivity and ROI. It is the brainchild of 40- year auto body veteran, Gene Cortes. Since the 1970s, Cortes has worked in every aspect of this business – from driving tow trucks, to working as an adjuster for major auto insurance companies, to managing and owning small body shops before open- ing his current 14,000 square-foot body shop in 1992. "MyShop Traffic was designed out of our own need to create efficiencies in our repair process that were costing us money," says Cortes. "We created a pro- gram that helped us digitally track vehi- cles in the repair process, manage inven- tory and cut back on cycle time, which all have an impact on profits. Over the past year, we have worked to further develop the software to offer it to all body shops who want to see more money in their bot- tom line." MyShop Traffic optimizes a shop's business by tracking cycle time, cutting back on wasted inventory, increasing productivity and allowing shop owners to lead and manage their staff from any location in the world. Run from the palm of your hand via a smartphone, laptop or tablet, the software is secure, smart and mobile. MyShop Traffic optimizes work- flow, logistics, output and profit, ensur- ing that every body shop is operating at its fullest and most streamlined potential. All of this yields fewer errors, less delays, decreased costs and increased revenues. About MyShopTraffic LLC MyShop Traffic was founded by Gene Cortes, an auto body owner with more than 40 years in the industry. Ten years ago, business was good but Cortes had identified areas of improvement such as wasted time and inventory, and bottle- necks in the repair process. He worked with a web developer to create a simple software on his then Palm Pilot that helped him track every state of a vehi- cle's repair. Over time, the software became the key component of his shop's management system and in 2017, Cortes developed a proprietary software called MyShop Traffic to help bring this soft- ware to other body shop owners. The MyShop Traffic team is led by Cortes and his daughters, Melly Bonita and Stephanie Cohen, who both grew up in the body shop business and have spent their professional careers working in corporate sales, marketing and design. They bring a wealth of practice and knowledge from their experience living and working in the family business as well as their years working for large multinational corporations and market- ing agencies. MyShop Traffic was created by a body shop FOR a body shop. The compa- ny understands the intricacies of the col- lision repair business and has built fea- tures into the platform that help shops tackle their day to day operations with ease, efficiency and more profit in the bottom line. For additional information about MyShop Traffic, visit www.myshop traffic.com. River City's Blockbuster Build, Dubbed El "Chapo," Unveiling Aftermarket-focused marketing company Performance Business Media partnered with Piggott and River City Rods to fos- ter relationships with top performance manufacturers and secure products and promotion for the GTB100. "Working with Craig and the River City Rods team has been an exciting project," PBM Brand Manager Michael Murray said. "As a full-service market- ing firm, our focus is not only on adver- tising and metrics, but relationships and partnerships. By making connections and creating real value for companies to sup- port this blockbuster build through pro- motion and management, we have been able to ensure "el Chapo" will feature the best aftermarket products from bumper to bumper." "Working with PBM has been para- mount in getting companies excited to work with us and support the GTB100 project," Piggott said. "Having veterans of the performance aftermarket industry on your team and actively searching for new ways to partner with manufacturers has made all the difference in making sure this build is our biggest and most impressive yet." Representatives at a couple of the sponsoring companies are already confi- dent El Chapo will make a big impres- sion and provide a real return on invest- ment for their support of the build. "Energy Suspension jumped at the chance to be a part of the River City GTB100 build for SEMA," Pete Williamsen of Energy Suspension said. "Perhaps the most exciting thing about this build is that it embodies everything that has built Energy Suspension into the company it is today: creating a modern twist on a classic vehicle. With the Roadster Shop using Energy Suspension bushings on all of their chassis builds, and to have to have this chassis under an amazing Brazilian market unicorn like this B100 is just too cool! We can't wait to see people's reactions to the final prod- uct, and are so pumped about being able to play a part in bringing this remarkable vehicle build." Piggott has partnered with PPG Refinish to select the best paint color for the GTB100. The company plans to select the final color with input from fans and followers on social media later this summer. "PPG Refinish is proud to be a par- ticipating sponsor with River City Rod and Customs on their unique Ford GTB100 build," Duane Dorminey of PPG said. "This partnership will showcase PPG's industry leading products that help make builds like this possible from bare metal to the surface. We know this project will be a huge hit at SEMA 2018 and I am excited to be a part of this endeavor." Come see for yourself at the 2018 SEMA Show.

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