Oser Communications Group

SEMA18.Nov1

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Aftermarket Daily News Thursday, November 1, 2018 3 4 The Premium Plus Brake Rotor Inroble International manufactures and distributes brake rotors, pads and wheel bearings across North America. It pro- vides products with the utmost care and with a focus on quality. The product line up includes replacement brake rotors and drums, brake pads and wheel bear- ings. Inroble International introduced its next tier of braking products, the Premium Plus Brake Rotors, into the product line up in 2013.The Premium Plus brake rotors were introduced to pro- vide Inroble International customers with better quality options for their brake sys- tem replacement parts. Inroble International places a strong focus on performance, durabili- ty and dependability to create the best and most reliable brake rotor in the market. The Premium Plus brake rotor is made to surpass OEM standards in material and finishing. Inroble International uses cast iron specifica- tion that is higher than the industry average. Inroble International also places a strong focus on the overall evenness off the rotor to create consis- tent smooth feel and strong, non-vibra- tional stopping power for their cus- tomers. Because of this, the defective rate of the rotor is lower than industry standard, making the Premium Plus Brake Rotor a superior option. The Premium Plus brake rotors are fully coated in GEOMET. This coating is made of a layer of zinc and aluminum flakes. The layer of GEOMET performs as an anti-corrosion system that pro- vides high performances without changing the braking characteristics. The GEOMET coating also gives longevity to the visual aspects of the rotor, and reduces the early onset of corrosion and wear. Inroble International products come with a two year warranty against manu- facturer defects and premature wear. If your Inroble International Premium Plus brake rotors wear out within this two year period, Inroble will provide you with all- new Premium Plus brake rotors as a replacement. Premium Plus brake rotors are man- ufactured based on data Inroble International collects through versatility testing to create the utmost quality prod- ucts. They are tested for performance, noise-free, and are ready to install on your vehicle. Inroble International products are made with superior quality, performance and dependability. Inroble International Inc is a dis- tributor of brake rotors and drums, pads and wheel bearings across North America. The company has been in operation since 1992 and distributes brake parts from a TS16949 accredited foundry and manufacturing facility, where only the most stringent quality control practices are in place and the most modern manufacturing methods are utilized. To see more from Inroble International, visit www.inroble.com. Schaeffler Automotive Aftermarket Gives Product Packaging Fresh New Look With a clean design, high quality prod- uct pictures and an unmistakable brand distinction, the Automotive Aftermarket division of Schaeffler is now delivering spare parts and repair solutions in newly-designed packaging worldwide. A mix of the new and easily recog- nizable brand characteristics are includ- ed in the reworked design, which is being introduced in a step-by-step process to the product packaging of Schaeffler's Automotive Aftermarket division. To visually support the high quality of the products they contain, the packages now have large, high-quality and photo-realistic pictures of individ- ual products and complete repair solu- tions. And for the first time, an addition- al focus has been put on the umbrella brand Schaeffler, which is prominently displayed directly over each of the prod- uct pictures. Each package has a printed color band that ensures distribution partners and garages can continue to identify each product brand quickly. This band is the color of each product brand – LuK in its typical yellow, the INA brand in green and FAG in red. The product name on each package is in 10 lan- guages as well. "With us, you'll find high quality in every detail – from a single clutch, all the way to accessory parts like the screws and bolts delivered in many of our repair solutions," said Rouven Daniel, Director Marketing and Communications at Schaeffler's Automotive Aftermarket division. "And it's precisely this commitment to quality that we are expressing in our new pack- aging design. In addition, our Automotive Aftermarket organization moved closer to the Schaeffler Group when it was established as a stand-alone division on 1 January 2018. Seen clearly now on our product packaging, there- fore, is our umbrella brand Schaeffler, which will continue to be strengthened by the familiarity of our established product brands. But at the same time, we are making sure that our product brands, and the attributes associated with them, remain recognizable at garages and dis- tributors." To remain in line with the sustain- ability strategy "Responsibility for tomorrow," Schaeffler chose the materi- als and manufacturing of the new pack- aging to include a focus on high envi- ronmental standards. All packages are easy to dispose of and recycle. More information about the entire product portfolio of Schaeffler's Automotive Aftermarket division is available at the online portal REPX- PERT (www.repxpert.us). Whether it's for passenger cars, light and heavy commercial vehicles or tractors – Schaeffler products from the LuK, INA and FAG brands will be found on the shelves at garages and dis- tributors in newly-designed packaging in the future. About Schaeffler The Schaeffler Group is a global auto- motive and industrial supplier. Top qual- ity, outstanding technology and excep- tionally innovative spirit form the basis for the continued success of the compa- ny. By delivering high-precision compo- nents and systems in engine, transmis- sion and chassis applications, as well as rolling and plain bearing solutions for a large number of industrial applications, the Schaeffler Group is already shaping "Mobility for tomorrow" to a significant degree. The technology company gener- ated sales of approximately EUR 14 bil- lion in 2017. With more than 90,000 employees, Schaeffler is one of the world's largest family companies and, with approximately 170 locations in over 50 countries, has a worldwide net- work of manufacturing locations, research and development facilities and sales companies. The Automotive Aftermarket divi- sion is responsible for Schaeffler's glob- al spare parts business. Its four product brands – LuK, INA, FAG, and Ruville – and REPXPERT, its service brand for garages, stand for technical excellence, intelligent solutions and outstanding services. A global network of approxi- mately 11,500 distribution partners and more than 50 sales and representative offices ensure a close proximity to cus- tomers.

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