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Convenience Retailer Show Daily Monday, October 8, 2018 3 6 Creme of Nature Launches New Moisture Replenishing Product Line, Pure Honey Nearly a decade after becoming the first multicultural brand to offer styling products formulated with argan oil, top-selling hair care brand Creme of Nature introduces Pure Honey, a full collection of eight sweet new products for all hair textures. The new Pure Honey collection – with its creamy, lush formula and aromatic fragrance – includes shampoo, conditioner, hair mask, leave-in conditioner, detangler, setting lotion, twisting cream and edge control gel. Formulated with vitamins and mineral-rich honey to help keep moisture in and break- age out while also softening and smoothing hair, Creme of Nature's new Pure Honey line will leave hair feeling hydrated while looking shinier and healthier. "At Creme of Nature, we understand that the first line of defense against dry hair is a powerful natural moisturizer. The humectant properties of honey made it the perfect choice," said Teneya Gholston, Director of Marketing for Creme of Nature. "We created our new Pure Honey line to put moisture back into the hair starting with the cleanse and con- dition steps and throughout all of the styling stages. This new line gives our brand fans the best natural ingredients – pure honey, shea butter and coconut oil – for maximum hydration without the heaviness of sulfates or mineral oils." The essential element to healthy, curly hair textures is moisture, and every woman is searching for those miracle moisture products. This new collection targets dry and dehydrated hair with nature's nectar, honey, which is a natural humectant that helps hair attract and retain essential moisture. Honey is also a natural emollient, meaning that it softens and smooths, which naturally makes it a great conditioner and moisturizer. For the Pure Honey collection, Creme of Nature pairs natural honey with creamy certified natural shea butter to seal in the moisture and coconut oil to seal the hair cuticle. This new line has been formulated without harsh ingredients and contains the highest quality natural ingredients resulting in a luscious natural scent. Creme of Nature Pure Honey hair care and styling products, made with pure honey, creamy certified natural shea butter and pure honey, include: Moisturizing Dry Defense Shampoo (SRP: $5.79; 12 oz.), Moisturizing Dry Defense Conditioner (SRP: $5.79; 12 oz.), Moisture Replenish & Strength Hair Mask (SRP: $6.99; 11.5 oz.), Break Up Breakage Leave-In Conditioner (SRP: $6.79; 8 oz.), Knot Away Leave-In Detangler (SRP: $5.79; 8 oz.), Texturizing Curl Setting Lotion (SRP: $5.79; 12 oz.), Moisture Whip Twisting Cream (SRP: $6.99; 11.5 oz.) and Moisture Infusion Edge Control (SRP: $4.99; 2.25 oz.). Creme of Nature offers a selection of shampoos, conditioners, relaxers and styling aids enriched with natural ingre- dients like argan oil, argan butter, pure honey, coconut milk and shea butter, for all hair types and styles. Creme of Nature has the best hair care products for great style and healthy hair. For more information, contact Kenneth Ray, Director of Sales, at Kenneth.Ray @Revlon.com or 586.530.9358. Blood Orange Juice from Dream Foods International Dream Foods International, founded in 1999 and located in Santa Monica, California, specializes in award-winning organic citrus juices and natural ethnic foods. The company began bottling juices near the Mount Etna volcano in Sicily where local growers and artisan factories batch-produce the company's juices for distribution across North America. A recent partnership with Polenghi, USA has given Dream Foods International a wide variety of private label options and a larger branded selection for retailers. As one of the largest private label sources in Europe, it now processes 10 percent of the world's lemon juice supply. All of the citrus fruit used to make Dream Foods juices are harvested by hand and processed immediately. The products are organic, non-GMO, kosher and made with not-from-concentrate juices. Every year, time is spent at Sicilian citrus farms to better understand seasonal variations as well as an aid to understand the environmental effects that Mt. Etna, an active volcano, has on cit- rus. This regular time spent at the farms provides an intimate knowledge of organic citrus, from farm to supermarket, in each and every product. Dream Foods is looking forward to the new horizons of the future. The com- pany added a very strong dry grocery category when it introduced the Casa Mexicana line of authentic Mexican sea- sonings and rice dishes that feature top- trending flavor profiles. Building on the success of its current product lines, new products are being developed for the retail shelves that will continue to bring great flavor and taste. Now that Dream Foods is partnered in Italy with Polenghi USA, it has become one of the largest worldwide suppliers of lemon juice. The partnership has also caused a strong expansion throughout the U.S. and has added great depth to its pri- vate label capabilities. Blood orange juice is back! After floods and tor- rential rains throughout Europe, which diminished the crops in 2016-17, this year's yield is abundant and readily available. Dream Foods has expanded lemon juice in both certified organic and conventional juices, as well as in larger foodservice sizes and portion packs. The company works with natural specialty grocers, mass retailers, club stores, private label and foodservice cus- tomers. Dream Foods is able to offer healthier choices, competitive pricing and a larger selection. For more information, go to www.dream foods.com or call 310.315.5739. Lemi Shine Leads the Way in Safer Choice Lemi Shine ® , the maker of non-toxic household cleaning products with power- ful citric extracts, is excited to announce that 11 of its products are Safer Choice Certified. As part of its better-for-you positioning, the brand is working with the EPA to obtain Safer Choice Certifications on all eligible products by 2020. The EPA offers the Safer Choice label to company partners who design quality products that meet efficacy stan- dards and contain safer chemical ingredi- ents. When consumers see this label, they can be confident that each ingredient has been screened for potential adverse human or environmental health effects and that the product contains ingredients that pose the least concern among chem- icals in their class. In addition to Lemi Shine Dish Detergent Booster, the brand's legacy product, the following items have received Safer Choice certification: Washing Machine Cleaner, Dishwasher Cleaner, Appliance Cleaner, Glass & Surface Cleaner, Everyday Cleaner, Shower & Tile Cleaner, Professional Grade Lime, Calcium, & Rust Remover and all three of the company's liquid dish soaps. Consumers should look for the Safer Choice label on the product pack- aging to determine whether it has been approved, or visit the EPA's website for a compre- hensive list of products that meet the Safer Choice stan- dard. Legal Disclaimer EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the product's formula, as Lemi Shine has represented it to the EPA, contains ingredients with more positive human health and environmental characteristics than conventional products of the same type. EPA/Safer Choice relies solely on Lemi Shine, its integrity and good faith, for information on the product's compo- sition, ingredients and attrib- utes. EPA/Safer Choice has not independently identified, that is, via chemical analysis, the ingredients in the product formula, nor evaluated any of Lemi Shine's non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the product's human health and envi- ronmental characteristics, as specified in the Safer Choice Standard and based on currently available information and sci- entific understanding. For more information, go to www .lemishine.com or find the company on Facebook, Instagram and by searching #CleanBetterDoBetter. Morinaga's HI-CHEW Celebrates Ten Years in America Established in 2008, Morinaga America, Inc. is the official manufacturer and dis- tributor of HI-CHEW™ in the United States. Over 170 flavors of HI-CHEW debuted in Japan and then through Morinaga America, Inc., were introduced to the United States in 2008. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. The history of Morinaga stretches back over a century to when company founder Taichiro Morinaga returned to Japan in 1899, having acquired American-style candy-crafting skills, and began selling his candy from a simple pushcart. The sweets were such a hit that he was able to open his own store, The Morinaga Western Confectionery Shop, in Tokyo. To honor that history as well as its Japanese roots, in March 2018, HI- CHEW invited fans to vote on which fla- vor they want to be offered in America in 2019. Currently, HI- CHEW offers the following flavors in the United States: Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and limited edition Caramel Apple. HI-CHEW also offers Sours in Lemon, Lime and Grapefruit, Fizzies in Cola and Orange Soda, and a new Tropical Mix with Kiwi, Mango and Pineapple. HI-CHEW is made with real fruit juice and purees and is 100 percent free of gluten, cholesterol and artificial colors. HI-CHEW continues to expand its fruity, chewy flavors annually. "The United States has always been a very special country for Morinaga, as it was where my grandfather fell in love with candy making," said Gota Morinaga, Chairman of Morinaga & Co. "All these years later, we are honored to call America our home and to celebrate this tremendous mile- stone. We look forward to the next 10 years and beyond to continue to innovate, excite and deliver deliciously fruity, chewy HI-CHEW and more to our fans here." For more information, stop by booth #4557 or go to www.morinaga- america.com or www.hi-chew.com.