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Gaming News 1 7 Thursday, October 11, 2018 Genovation Cars: The Green Car Company By Steve Keyes, Communications Director, Centigrade for Genovation Cars Genovation's long-term goal is to be a pre- mier provider of high performance sustain- able automobiles. Genovation is commit- ted to advancing the state of the art in EV technology with the knowledge that per- formance EVs will accelerate the delivery of sustainable products for future genera- tions. The Genovation GXE Corvette all electric supercar has broken several signif- icant world records on multiple occasions while reimagining an American icon. Genovation is raising the bar in energy storage, propulsion, composite and sus- pension technologies. We ask our cus- tomers to join us on this journey. In recent years, several issues have converged to create a demand for the kind of vehicle Genovation builds: Climate change, due to high carbon dioxide emissions, is now a widely accepted fact. As a global community, we must all take whatever actions we can to reduce harmful greenhouse gases. A recent draft report from the US Government titled Climate Science Special Report finds it "extremely likely that more than half of the rise in temper- ature over the past four decades has been caused by human activity." There has been an increase in the awareness of the negative effects of air pollution, especially on the young and old. The World Health Organization has estimated that up to 2.4 million people a year die from causes directly attributed to air pollution. Research has shown a cor- relation between air pollution and the incidences of asthma, particularly among children. As atmospheric CO2 levels rise, the gas dissolves into our oceans, causing the water to become more acidic. Ocean acidification negatively impacts biodi- versity and is particularly damaging to shellfish and kelp, putting fisheries around the globe at risk. The Genovation team is comprised of a small and capable group of engineers and automotive experts that are commit- ted to building world class products. In order to achieve this goal, Genovation has teamed with one of the world's preeminent contract manufactur- ers, The Prefix Corporation, to make the GXE a reality. Steeped in Detroit and European automotive know how, Prefix is helping make the GXE a stylish, robust, world class electric supercar. At the same time, we have teamed with a number of smaller technology companies, like Stafl Systems, that bring a fresh approach to innovation in the automotive sector. The combination of large and small, of traditional and new organizations, has resulted in the creation of the world's fastest certified street legal electric supercar, the Genovation GXE. For more information, visit www .genovationcars.com. La Crosse Technology Innovation Founded in 1985, La Crosse Technology is a privately held, multi-national compa- ny with a small-town philosophy of pro- viding customers with high-quality, inno- vative products and superior customer service. La Crosse Technology designs, manufactures and markets advanced- technology weather instruments, atomic clocks (calibrated daily to the atomic time standard of the National Institute of Standards and Technology), office and decorative clocks and other weather monitoring and measuring devices, with operation centers in the United States, Europe and the Asia Pacific Region. As the exclusive selling agent, La Crosse Technology introduced atomic time to the U.S. market in 1991 and it remains on the cutting edge of this tech- nology in America today, with its most recent addition to the atomic family – the UltrAtomic ® wall clock. You can find La Crosse Technology products available for purchase at thousands of leading con- sumer electronics, outdoor retail, specialty catalog, department stores and hardware and home centers across North America. Continuing the spirit of innovation at La Crosse Technology, the newly released Professional Remote Monitoring Weather Station with built-in Wi-Fi connects you to your home any- time, anywhere with the La Crosse View ® App. The sleek, thin and innova- tive display features a gun metal finish which blends well into any home or office décor. Once paired with the state- of-the-art La Crosse View App, it is the leading system in providing precise indoor and outdoor environment infor- mation, right from your own home's backyard to the palm of your hand. With a colorful easy-to-read display, enjoy all of the weather information you need viewed on the station or from your smart device no matter where you are on the go. By having the built-in Wi-Fi mod- ule, you'll have real time forecasts from the National Weather Service, time and date information from the National Institute of Standards and Technology and the ability to customize personal messages through the La Crosse View App, which displays right on your weath- er station. For more information, go to www .lacrossetechnology.com. SecuRam SmartEntry with Waterproof Finger Vein ID Technology SecuRam Systems, a leader in electronic security, is pleased to introduce SecuRam SmartEntry front door lock incorporating the latest biometric authentication – Finger Vein ID. Finger Vein ID technology goes well beyond fingerprint scanning – it analyzes the blood vessel or vascular pattern below the epidermal layer of your finger and then using its unique matching algorithm, validates entry to only enrolled users. One of the great deficiencies associ- ated with fingerprint biometrics has been its inability to work in outdoor conditions. With its invention of water- proof Finger Vein ID, SecuRam has delivered the absolute security of advanced biometric access to virtually any installation condition. Finger Vein ID was already a remarkable advance; SecuRam has perfected it even further. With customers and applications rang- ing from home access to banking and automotive security, SecuRam remains the reference standard in authentication technology. Blood vessel patterns are unique to each individual, as are other biometric data such as fingerprints or the patterns of the iris. However, unlike some biomet- ric systems, blood vessel patterns are almost impossible to counterfeit because they are located beneath the skin's sur- face. Biometric systems based on finger- prints, depending upon the technology, can be fooled with a dummy finger fitted with a copied fingerprint. The Finger Vein ID system is much harder to fool and it requires the finger of a living per- son to authenticate. SmartEntry represents a break- through in high security authentication for home or office use. This technology was once only available on high-end security equipment used by high tech companies. SecuRam Systems is the first security company to successfully incorporate this very secure biometric authentication sys- tem into access control products for every- day use. Simply touch the SmartEntry scanner and then the science goes to work to deter- mine if you are an enrolled user. A positive match sends a signal to the SmartEntry door lock to open immediately, allowing fast and secure access to your home or office. With optional Wi-Fi connectivity, you can manage and monitor your SmartEntry from your smartphone. SecuRam SmartEntry: Highly secure, easy-to-use biometric technology to protect those most precious to you. For more information, go to www .securamsys.com. Imagine This – A Partner, Not a Vendor "A vendor becomes a partner the moment a business transaction transitions from buying and selling products or services to mutually helping each other grow their business." This has been the philosophy of Imagine This since Day One, said Founder and co-Owner Patrick Papaccio. Papaccio and his business partner Shawn Keep quickly realized in 2002 that many casinos did no gifting pro- grams at all, so they had no way to sup- port their needs from a product stand- point. That's when they took the bull by the horns and leaned on their casino rela- tionships and other sources to learn about player reinvestment strategies and devel- op their now widely-known Casino Continuity Program. Imagine This takes a "Client-First" approach and is 100 percent focused on helping casinos extract more player trips, revenue and net profit from their existing players through its award-winning Casino Continuity Program. How do they do it? Papaccio sheds some light – but not too much. "First and foremost, our Casino Continuity Program leverages psycholo- gy and human nature," says Papaccio. "The collectible nature of 'like' products is the foundation of our program. But much like the recipe for Coke, there's a secret sauce in what we do that takes our program to a new dimension." Without going into too much detail, Papaccio shared that they've invested heavily in techniques, tools, technology, data ana- lytics, support services and their own product lines and inventory to make it a one-of-a-kind program. "Others have tried to knock us off, but they simply can't match our experience, resources and reputation," added Papaccio. Case in point, a client who was split- ting their business between Imagine This and another product vendor recently con- ducted a results comparison. While the casino saved $60,000 over a six month period using the product vendor, their data showed they lost $2.8 million in incremental revenue due to significantly lower participation in the periods Imagine This was not used. It was an expensive lesson, but the casino learned the value of partnering with Imagine This. Those are pretty big claims, but Papaccio insists Imagine This can back them up. "We're successful at generating substantial return on investment 100 per- cent of the time and we validate this through our proprietary data analytics," boasts Papaccio. Custom built to measure performance of its Casino Continuity Program, Imagine This' reporting tools allow them to be fully accountable each and every time the program is run. In fact, the most successful Imagine This partnerships are those with casinos who run their program monthly and stick to the best practices Imagine This has honed from executing thousands of con- tinuity promotions at hundreds of casinos across North America. While the term "partnership" has become somewhat of a cliché, Imagine This is able to put its money where its mouth is – just ask them. Or better yet, ask one of many tribal and commercial casi- nos it partners with and let them tell you! For more information, go to www .imaginethis.com.