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Maxx Seating would like to announce its new name, new ownership and new products. Seating Concepts has rebranded MLP Seating into Maxx Seating, cre- ating the newest player in casino seating. It paired Seating Concepts' expert capabilities in product development, manufacturing and serv- ice with MLP's experience and knowledge of the gaming industry to create a new stan- dard in casino seating, Maxx Seating. Maxx Seating specializes in blackjack seating, poker seating, table game seat- ing, dealer seating and slot seating. Manufactured in the USA in a 200,000 square foot facility, its products combine comfort, function and innovative design. With ergonomic seating made from the highest quality injection-molded foam, the seating provides ultimate support and comfort for extended use while maintaining lasting durability and resiliency. Maxx Seating chairs have the ability to endure the most demanding of environments, while maintaining a polished esthetic that will comple- ment any gaming space. Maxx Seating: The Newest Player in Casino Seating An interview with Tina Duncan, Business Development Manager, AMERIND Risk. GN: What is AMERIND Risk? TD: We are the only 100 percent Tribally owned and operated insurance solutions provider in the United States. Built by Tribes, for Tribes, we serve Indian Country exclusively. GN: How long has AMERIND been in business? TD: More than 400 Tribes created AMERIND Risk in 1986, when commercial insur- ance became too costly and failed to commit to the unique needs of Native American property. More than 30 years later, we're still committed to "Tribes Protecting Tribes." By Martin deKnijff, Chief Executive Officer, Metric Gaming As sports betting in the United States has quick- ly expanded, many brands and operators are faced with the question: what is the best route to market? Several options exist for a casino operator and each path provides its own list of positives and negatives. A handful of regional casinos have selected large sports betting providers to man- age the casino's sports betting vertical. The casinos have been enticed by the short time to market and the knowledge gained by bringing in the sports betting provider. The key facet to these agreements is being overlooked – the customer. The natural divide is that the sports betting providers and casino operators will both want to own the customer on their respective verticals. This can only precipitate a fragmented user expe- rience and marketing effort. The casinos must think past the short term and analyze how their interactive assets will blend together to create a seamless experience in 3-5 years. Workers within the gaming industry spend a lot of time on their feet. How their feet feel and function directly correlates with how they focus on their jobs. Poor focus leads to poor job performance and puts an employer at risk. From table games dealers to pit managers, bar- tenders, security officers, cage cashiers, chefs/cooks, cocktail servers, slot technicians, buffet supervisors and all jobs within the gaming industry, employees wearing the right footwear for the job is critical to a productive, successful shift. Footwear can be wrong for the wearer for a variety of reasons. Improper fit can come from being too small, too big, too wide, too narrow, wrong arch placement or not accommodating a specific existing ailment. This can lead to painful blisters, bunions, corns, swelling, foot stress and fatigue. Shoes built with non-moisture-wicking materials can create friction for some and Continued on Page 21 Continued on Page 21 Taking Control of Your Tribal Insurance Program Metric Gaming Offers Fully Managed Customizable Sports Betting Platform Reduce Your Risk with a Lehigh CustomFit Managed Corporate Footwear Program Continued on Page 21 Continued on Page 21 Oser Communications Group Las Vegas Wednesday, October 10, 2018 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH G2E BOOTH #6027 BOOTH #2118