Oser Communications Group

1 0 SNACKING NEWS October 2018 SNACKING NEWS SNACKING NEWS Dutch Company Adds 2 New Products to North American Line with other traditionally imported prod- ucts, with a suggested retail price of $3.99 to $4.99. The cracker cuts come in a seven-ounce package, laid out on a tray with a peel-and-reseal top in two rows of cheese. They ship in a display-ready case, making it easy for con- sumers to select. Suggested retail for the cracker cuts is also $3.99 to $4.99. Some customers may not be famil- iar with Maasdam cheese, Seife said. It's a semi-firm cheese with big Swiss-like eyes, a creamy texture and sweet, buttery flavor. It melts well, making it good for cooking as well as snacking. Like Gouda, it is named for a city in Holland. FrieslandCampina is a company with long traditions, she said. Based in Amers- foort, the company has more than 18,600 owners and more than 23,000 employees in offices in 34 countries. The company exports to more than 100 countries, and had sales of $14 billion last year, Seife said. Until re- cently, the company spe- cialized in whole and large blocks of cheese sold wholesale, so these new products represent a shift in the company's retail approach. "We've been shipping cheese to the U.S. for almost 50 years," Seife said. "We're not new to the U.S., but the focus wasn't the thing that it is today. Now we're fo- cused on value-added branded items and growing our Dutch portfolio." In addition to wheels of mild, medium and aged Gouda and wheels of Maas- dam, the company also makes Edam, sold in its traditional red-wax ball, and a line of five beechwood-smoked Gouda items. It also sells shaved goat cheese, aged for 20 weeks, in a different form than the more familiar crumbles, Seife said. "It has a really delicious flavor and a slightly crumbly texture. You can use it in salads, soups, over pasta and on flat- breads." For more information about Friesland- Campina, visit www.frieslandcampina .com or call its offices in Paramus, New Jersey, at 551.497.7300. n BY ROBIN MATHER A farmer-owned company, the fifth largest dairy worldwide, has introduced two new lines to its North American of- ferings. FrieslandCampina showcased its new Gouda Snacks and its cracker cuts in Gouda and Maasdam at IDBBA in June in New Orleans, Louisiana, said Debbie Seife, Marketing Di- rector, North America. The Gouda Snacks are 20- gram individ- ual easy-peel snacks, pack- aged eight to a gusseted re- sealable bag with a peg hole for easy retailer dis- play. Con- sumers will find them in the deli case Whole Foods Lauds gimMe Snacks gimMe Snacks, the organic seaweed snack brand, received an award for best Organic Commitment at the annual Whole Foods Market Supplier Awards held in April. gimMe stood out among other brands for offering a differentiated, certified organic seaweed product portfolio in the growing functional snacks category. Created by Annie Chun, gimMe Snacks' organic seaweed Thins, Chips, and Roasted Snacks continue to resonate with Whole Foods Market's shoppers. The annual Whole Foods Market Sup- plier Awards are the company's highest honor for producer partners that exem- plify the company's mission and values. The awards spotlight best-in-class sup- plier partners for innovation, environ- mental stewardship, responsible sourcing and commitment to quality standards. "It's a real honor to be recognized by Whole Foods Market for our commitment to using only certified organic ingredi- ents," said Steve Broad, co-Founder and Chief Executive Officer of gimMe Snacks. "This award symbolizes years of hard work in creating the first USDA-approved organic seaweed snacks and we could not be more pleased." gimMe started its national partnership with Whole Foods in 2013, and quickly became the top-selling seaweed brand carried by the market. Now, the gimMe brand is a best seller among all other functional snack brands including beef jerky, bean snacks, fruit snacks, and kale chips. gimMe has long been a trailblazer in creating certified organic seaweed snacks, influencing its suppliers to adopt U.S. De- partment of Agriculture-approved methods of producing and processing its seaweed. gimMe uses only sustainably grown sea- weed to create its line of delicious snacks that are organic, gluten free, non-GMO and vegan. Based in northern California, gimMe was founded by food entrepreneurs Annie Chun and Steve Broad, who, in 2012, rec- ognized an opportunity to adapt a tradi- tional yet convenient and healthy Korean favorite to a healthy snack in flavors that would entice American palates. Learn more about gimMe at www .gimmehealth.com. n Skippy Introduces PB-Covered Fruit Snacks Just in time for back to school, the maker of Skippy™ peanut but- ter has launched Skippy P.B. Fruit Bites, a line of bite-sized real dried fruit covered in a smooth coating made with Skippy peanut butter. "We took the classic peanut butter and jelly flavor and created a convenient, on-the-go snack, combining the undeniably smooth taste of Skippy peanut butter and real dried fruit," said Aly Sill, Brand Manager at Hormel Foods. "We are thrilled to intro- duce Skippy P.B. Fruit Bites as the next mem- ber of the iconic Skippy peanut butter family of products and a perfect snack for peanut butter and jelly lovers across the country." Skippy P.B. Fruit Bites Skippy P.B. Fruit Bites come in two vari- eties: strawberry-flavored dried cranberry and dried grape – providing the classic taste of peanut butter and jelly in one bite. Portable and poppable, Skippy P.B. Fruit Bites are available in 4-ounce reseal- able pouches, offering a perfectly-sized snacking solution with 4 grams of protein. Found in the peanut butter aisle, Skippy P.B. Fruit Bites, which have a suggested retail price in the range of $3.29 to $3.69, are available in select re- tailers across the country. For more in- formation about all Skippy peanut butter products, including recipes, nutritional information and where to buy, visit www.peanutbutter.com. n

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