Issue link: http://osercommunicationsgroup.uberflip.com/i/1018976
AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH MWCA Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Anthony Socci Associate Publisher Marcos Morhaim Senior Account Manager Caitlyn McGrath • Susan Stein Customer Service Managers Jay Watson • Hannah Stefanovich Show Logistics & Distribution Tara Neal Director of Operations Enrico Cecchi European Sales Wireless World is published by Oser Communications Group ©2018 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Wireless World Wednesday, September 12, 2018 4 The New Scosche BoomBottle MM Scosche has cleverly combined two of its most popular items: the BoomBottle® Portable Speaker and the MagicMount™ Magnetic Mounting system, and frankly, it's a match made in heaven. The BoomBottle, Scosche's award- winning portable Bluetooth speaker, has a unique bottle-inspired shape, designed to fit neatly into the cup holder of a car or boat, a bicycle's water bottle cage, the outer pocket of a backpack, and any number of other convenient spots. Not only designed to be functional, it is rugged as well. IP67-Rated military drop-tested, as well as dustproof and waterproof, the BoomBottle MM may just be the toughest portable Bluetooth speaker you can find. But that rugged exterior that invites you to confidently carry your speaker wherever you wander hides a heart of audio gold. The new BoomBottle MM has two 6W speakers and two 40mm pas- sive radiators, providing a full-range of crisp highs and deep bass tones. The BoomBottle MM also features auto-sens- ing indoor/outdoor EQ, ensuring listeners always get the best sound quality, whether riding a bike on the trail or relax- ing next to a campfire. The BoomBottle's integrated back panel has control buttons for play/pause, to skip tracks and control volume. Customers report that they love that they can automati- cally pair two BoomBottles for crisp left and right channel stereo sound. An extend- ed battery life with up to 12 hours of playback time on a full charge means you won't quickly run out of juice. Recharging is easy and convenient via a USB charger in your home or car. Keeping track of your portable Be 5G as Much as Your Customers Expect You to Be By Peter Linder, Head of 5G Marketing, Ericsson North America The aspiration we have set out at Ericsson is to allow you to be 5G, maxi- mizing the impact from your assets and investments, with a clear focus on five key elements of your strategy and execu- tion. Be Experiences – 5G for Consumers Consumers have driven mobile broad- band growth in the 4G era. While this opportunity will continue, the bar will be raised for the experiences we deliver. Mobile consumers stream more video and with higher quality than in the past. Video is expected to represent 73 percent of all mobile data traffic in 2023. Operators need to respond by deliv- ering an unrivalled experience, matching the best digital experiences in the market and knowing when their customers will experience a problem before it occurs. Be Home – 5G for Homes Fixed broadband used to be a choice between two similar alternatives, DSL or cable. But fiber and wireless are rewriting the landscape. Fixed wireless access based on 5G can fill three gaps: wireless fiber where 5G in high band spectrum becomes an alternative to fiber; precision building of capacity complementing the mobile grid in suburban areas; and final- ly, connecting the unconnected, with fixed and mobile services sharing spec- trum. Operators can choose to introduce 5G for fixed wireless access from start as Continued on Page 18 Continued on Page 18