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GENERAL NEWS KITCHENWARE NEWS & HOUSEWARES REVIEW n SEPTEMBER 2018 n www.kitchenwarenews.com 14 After many months of work at the headquarters of Mauviel 1830 in Villedieu les Poêles, Mauviel 1830 announces the opening of In Situ 1830, its culinar y laborator y within the campus of the historic factory. This old Norman company has received a modern makeover. Between tradition and modernity, the factory has been completely redesigned so that excellence extends beyond the manufacture of the product and is an integral part of how the cookware is presented and used. The Culinary Workshop adjacent to the factor y is designed to teach and help consumers dive into the experience of great cooking. Concept In Situ 1830 is not only a new space of presentation of the ranges Mauviel 1830 but it is also a place of culinary life where visitors can indulge in learning about food alongside a Mauviel 1830 chef or a prestigious visiting chef. It is a complete experience that promises to place Normandy in the foreground thanks to tours of the factory, culinary workshops provided by chef partners, a dining table of private parties up to 12, and sales of local Norman products. In situ1830 is a digest of all the values that the Norman House defends daily such as education and preservation of cultural and cooking know- how. Design The central structure of the new campus was designed by Schaffner, a metalworking company. In the heart of the space stands an impressive Bonnet stove and the table d'hôte, a dining table that accommodates 12 people. The entire room is surrounded by beautiful iron tubes that have been made to look coppery, and which seem to stream all around the structure like a rain of matter -- this culinar y workshop exudes an insatiable appetite. A viewing space was designed looking into the factory by huge glass windows, giving visitors an intimate view of the manufacturing workshops and the artisans at work. Table In Situ 1830 The magnificent In Situ 1830 stands in the middle of the factory and promises culinary moments out of the ordinary. This real culinary laboratory is a place of life where innovation and creativity are the key words. This guest table is fully privatized for business breakfasts, private dinners, professional seminars or simply to discover the flavors of Norman gastronomy. Mauviel's chef, Alex Néel, is on site to organize the culinary events. The work tops were designed by Cosentino and the back kitchen by Pro-kitchen. Shop/Showroom The new shop offers all visitors the full range of Mauviel 1830. Copper, stainless steel, aluminum or raw steel. Visitors will find all ranges, shapes, materials and collections, even the rare ones they have been coveting for years. Experts on staff will advise buyers and refer them to products according to their desires and techniques. The shop is located in the heart of the manufacturing complex for total immersion. To complete the discovery of the products, Mauviel 1830 sets up packed baskets available for sale. These baskets of vegetables, f ruits or other Norman products are made by the artisans of the region. "There's no use in buying good cooking utensils if it's for cooking with bad ingredients. I hope that the diversity of our gastronomy and local know-how is highlighted" says Valérie le Guern Gilbert, President of Mauviel 1830. Planet Friendly To respond to contemporary issues, Valérie Le Guern Gilbert, the ambitious and visionary president, also put into place a few years ago an ecological policy within the plant by promoting recycling, reducing waste and promoting energy consumption. A fully enclosed water filtration system has been set up to recycle the water used in the manufacturing. The School of Trades Since the number of people who know metal working trades has decreased, it has become clear to Mauviel 1830 that the Company needs to help spur training and education in these arts. Through the FOREM agency of the region, the "school for the preservation of know-how" was born. This school is entirely based on training. Students attend training at Lycée Pierre, Marie Curie of Saint Lô and the Mauviel factory. These students will be trained in hammering under the direction of André HUBERT, a retired Mauviel employee with 42 years of experience at the crafts. Mauviel cookware is made in France. Ernest Mauviel established the company in 1830 in a Normandy village, Villedieu- les-Poêles. The company manufactured copper cookware for the hotel and restaurant markets in France. Since that time the company has expanded and now crafts cookware for commercial and household markets in more than 50 countries. Mauviel is still a family business that is into the sixth generation of ownership. Master Chefs around the world count on the brand's high performance and the support of Mauviel as a lead sponsor of the Bocuse D'Or – the culinary equivalent of the Olympics which takes place ever y two years in Lyon, France. Mauviel offers cookware manufactured in copper, stainless steel and aluminum that is unsurpassed in quality and design - praised by professional chefs and household cooks. KN Mauviel 1830 Debuts French Factory Culinary School and Store Meyer Corporation, U.S. introduces the Anolon® Advanced® Cooking with Squares assortment of square-shaped cookware in Graphite, Bronze and Onyx. The additional cooking surface of the Anolon Advanced Cooking with Squares assortment promotes proper searing and browning, and conveniently offers home cooks more capacity for family-size weeknight cooking and entertaining. This uniquely shaped collection includes an Anolon Advanced 4-Quart Covered Square Saute Pan, 7- Q uart Covered Square Dutch Oven, and versatile 2-in-1 7-Q uart Square Roaster with a dual- functioning cover that can also be used as an 11-inch Grill Pan. Anolon Advanced Cookware is made of heavy gauge, hard-anodized aluminum for fast and even heating. The cookware's high quality, long-lasting, metal utensil safe nonstick cooking surface releases food easily and is easy to clean. The cookware's nonstick exterior also promotes fast and easy cleanup. Signature Anolon SureGrip® handles combine durable stainless steel with comfortable silicone, and snug-fitting, shatter-resistant, tempered glass lids allow for constant monitoring of the cooking process while sealing in heat, moisture and flavor. Highly versatile and easy to maintain, Anolon Advanced Cookware is oven safe to 400 degrees F. The new Anolon Advanced Cooking with Squares Cookware collection is available now at retail nationwide with the exception of the Anolon Advanced Umber 2-in-1 11-inch Square Grill Pan and 7- Q uart Square Roaster, which will be available in September. KN Anolon Advanced Cooking with Squares Pans Introduced The recently launched Ayesha™ Home Collection Porcelain Enamel Cookware line expands with a new color, Basil Green. Introduced at retail nationwide in fall 2017, the Ayesha Home Collection Porcelain Enamel Cookware line is part of a comprehensive Ayesha Curr y kitchen lifestyle brand offered by Meyer Corporation, U.S. in collaboration with rising culinary star Ayesha Curry. Ayesha Curr y 's eponymous line of casually sophisticated kitchenware available at retail now includes cookware, bakeware, stoneware, cast iron, cutlery, pantryware, and kitchen tools and gadgets. New Basil Green – inspired by Curry's love of gardening and bringing the calming benefits of nature into home environments – is the fourth color in the Ayesha Home Collection Porcelain Enamel Cookware collection, which also includes Twilight Teal, Sienna Red, and Brown Sugar. Ayesha Curry – who resides in the San Francisco Bay Area with her husband Stephen Curry and young family – worked closely with Meyer to create quality kitchen products at accessible prices that are effortlessly stylish, and make cooking simple and fun. According to Ayesha Curry, home cooking brings f riends and families together, and her main goal in launching her new line is to encourage everyone to spend time in the kitchen. The Ayesha Home Collection Porcelain Enamel Cookware is made of quick and even-heating aluminum with durable porcelain enamel exteriors. For beautiful contrast, the interior surface of the cookware in new Basil Green, Twilight Teal and Sienna Red is silver color nonstick, while the Brown Sugar cookware interior surface is copper color nonstick. The stylish pan bodies slightly taper at the base and gently flare to the top to add casual elegance and a chic touch to weeknight meal-making and entertaining. The cookware's innovative diamond-textured interior surface and long-lasting high quality nonstick delivers better browning, easier food release, and convenient cleanup. Shatter-resistant glass lids and dual-riveted brushed stainless steel handles with polished accents complete the look. Ideal for stovetop and oven use, Ayesha Home Collection Porcelain Enamel Cookware is oven safe to 500 degrees Fahrenheit and comes with a lifetime warranty. Ayesha Home Collection Porcelain Enamel in new Basil Green is available now at retail nationwide and includes a 12-piece set and a 12-inch Covered Deep Skillet with Helper Handle that's offered as open stock. Ayesha Curry kitchenware helps support No Kid Hungry® to provide up to 500,000 meals to children in need. Learn more at nokidhungr y.org/onedollar.For further information about Ayesha Curry kitchen products, consumers are welcome to visit www.ayeshacurrykitchenware.com. KN Ayesha Curry Home Collection Adds New Color

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