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2 3 August 2018 SNACKING NEWS tradeshow calendar advertiser index Aug. 18-22 NY NOW New York, New York www.nynow.com Aug. 19-21 Western Foodservice and Hospitality Expo Los Angeles, California www.westernfoodexpo.com Sept. 9-11 Philadelphia National Candy, Gift and Gourmet Show Hershey, Pennsylvania www.phillycandyshows.com Sept. 13-18 National Products Expo East Baltimore, Maryland www.expoeast.com Dietz & Watson 24 www.dietzandwatson.com John WM. Macys Cheesesticks 5 www.johnwmmacys.com Principe Foods Inc. 2 www.principefood.com Tropical Nut and Fruit Inc. 3 www.trulygoodfoods.com ADVERTISER PAGE WEBSITE There Is Still More to See in Your Cheetos The summer is now synonymous with gaz- ing at your Cheetos snacks and letting your imagination run wild – pondering, "is that a dog? a unicorn? a sailboat? a Flamin' Hot cat?" For imagina- tive snackers, each Cheetos shape offers the opportunity to find the unexpected, and Chee- tos, one of the flagship brands from PepsiCo's Frito-Lay division, will once again celebrate the interesting shapes fans see in their Cheetos snacks, but with a twist: By giving them the chance to win what they see in their favorite snack. Now through September 2, Cheetos fans can submit a photo of their uniquely shaped Cheetos snacks with a description for the chance to win a prize inspired by what they see. Each entry period, a fan submission will be rewarded a once-in-a- lifetime prize related to their Cheetos shape. Do you see a palm tree? You just won a tropical vacation. A guitar? Your very own custom electric guitar and con- cert tickets. Using your imagination to find unique shapes in your Cheetos bag can now unlock amazing adventures and prizes. "Cheetos believes you should never stop having fun with your food – and our fans agree. Over the past two years, and over 200,000 submissions later, Cheetos Museum proved how exceptionally creative our fans are," said Brandi Ray, senior marketing director, Frito-Lay North America. "We are excited to offer a new way to celebrate that creativity with the opportu- nity to win unforgettable experi- ences and prizes for the interesting shapes you see in your Cheetos snacks. We can't wait to see what our fans submit." A total of $100,000 will be awarded over the course of the 10-week contest in the form of prizes and experiences. Each winner will receive a prize valued up to $11,000 based on their submission and designed specifically for them. Cheetos will also be awarding unexpected prizes throughout the contest for clever shape submissions. Visit www.cheetoswinwhatyousee.com for contest details and to submit the shapes you see in your Cheetos. n Lark Fine Foods to Debut 'Savory Biscuits' Cracker Line Lark Fine Foods introduced "Savory Bis- cuits," a new line of innovative cocktail crackers at the 2018 Summer Fancy Food Show.The distinguishing features of the crackers include a delicate nutty, buttery taste punctuated by aromatic seasoning and a dusting of fleur-de-sel. The initial launch includes three flavors (Toasted Al- mond, Sesame Sea Salt, Tuscan Herb) which will accompany Lark's two-time Sofi award-winning Olive Scourtin, a French-style sweet and savory thin olive biscuit. Lark is widely recognized in the spe- cialty foods industry for its award-winning Cookies for Grown-Ups and the venture into the gourmet cracker arena comes with much anticipation. "Leveraging our expe- rience in the cookie industry makes expan- sion into savory crackers a logical step for us. Fans of the Lark brand will appreciate our twist on this evolving segment of the specialty foods market," said Brooke Car- roll, CEO of Lark Fine Foods. Like its Cookies for Grown-Ups, Lark's Savory Biscuits have been designed to ap- peal to a discerning mature palate. Car- roll's partner Elaine Peterson notes, "Certainly, these rich and flavorful crack- ers fulfill the 'grown-up' niche markets' interest in wholesome and indulgent arti- sanal snacking." Savory Biscuits are baked with the same care and consistency found in all Lark products. Standards include: few, all-nat- ural premium ingredients, non-GMO and Kosher. These crackers pair well with wine or cocktails, make a terrific addition to any cheese board, or can be simply en- joyed on their own. All varieties of Savory Biscuits will be available in a 6.3-ounce box that is artistically coordinated with Lark's current award-winning packaging. Savory Biscuits will be available in spe- cialty food stores and online at larkfine- foods.com in October, 2018, and will be prominently featured in Lark gift boxes this holiday season. Founded in 2008, Lark Fine Foods is a 100 percent women-owned artisan food company featuring baked goods with innovative flavor combina- tions that especially appeal to discerning mature palates. Lark's commitment to quality is uncompromising and strictly adheres to a policy of selecting only pre- mium, all-natural ingredients that up- hold non-GMO and Kosher certifications. The company prides itself on having a hands-on approach and maintaining a high quality of customer service. All Lark products are baked, packed and shipped daily from their boutique baking facility in Essex, Mas- sachusetts. Distribution of Lark's baked goods are found nationwide at specialty food stores, independent grocers and several major retailers, including Dean & Deluca, Whole Foods, Central Mar- ket, Kings and Balducci's. n ParmCrisps Unveils Rebrand and New Positioning ParmCrisps, the maker of award-winning, artisan crafted crisps made from 100 per- cent cheese, has refreshed the brand and its packaging, boosting it into a "snack- forward" positioning. Their popular pouch format has been re-positioned for snacking on-the-go as the brand leans in with con- sumers looking for functional, nutrition- ally on-trend and flavorful products. This includes consumers looking for Gluten- Free and Keto-Friendly snacks, two of the fastest-growing diets in America. The result is a Millennial-friendly, snackable, and approachable feel that highlights the brand's signature crisps, showcasing how the company serves as an exciting new substitute for traditional chips and crackers. Since launching ParmCrisps in Janu- ary 2017, the com- pany says consumers have found versatility with the product across the board. However, the brand also took note that consumers prefer different formats of the snack for different occasions. While ParmCrisps will continue to retail their tub format, which bridges the gap between tra- ditional cheese and a cracker, the new ParmCrisps Pouch caters to the preference of hand-to-mouth snacking. Third-party research uncovered that 85 percent of Millennial consumers use a pouch format for their snacks; and 77 per- cent of ParmCrisps consumers use the cheese crisps as a snack over casual get- togethers, holidays, or with a meal. With this research in mind, along with the pref- erence for more mainstream flavors, the ParmCrisps Pouch takes a stylistic and ac- cessible approach to snacking in Original, Jalapeño, and Black Sesame flavors. "As we discovered what our Millennial consumers want, we realized we needed packaging that reflects the bold and so- phisticated, yet flavor-forward and snack- able aspects that ParmCrisps are all about," says Kevin Joseph, VP Marketing. "We carefully crafted each element of the design, from our brand assets, color tones and photography to the surface finish, seal, and gusset. The new package is a clear and relevant design that appeals to the Millen- nial snacker and showcases our product bene- fits, boosting our brand as the new, Millennial snack." ParmCrisps' new packaging started hitting shelves in July 2018, which coincided with their national launch in Whole Foods. ParmCrisps are artisan-crafted crisps made of 100 percent Parmesan Cheese. The premium, aged Parmesan is oven- baked in small batches (never microwaved or fried) to a perfectly crunchy crisp, with 7-plus grams of protein per serving and no carbs. With just one clean ingredient, ParmCrisps are the ideal snack for con- sumers searching for functional benefits, great taste and a delicious component of paleo, keto, gluten-free and vegetarian diets. With triple digit growth year over year since 2015, ParmCrisps is the cate- gory leader with over 60 percent share in an ever-growing category. For more infor- mation, visit www.parmcrisps.com. n

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