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By John Quilter, Vice President and General Manager – GanedenBC 30 ® & Wellmune ®. For many product manufactures, functional foods, beverages and supplements offering targeted health benefits to consumers are at the top – or at least very near the top – of their innovation wish-list. While it's clearly a major opportunity, the challenge becomes, how do we differentiate a product to generate sales in what is already a pretty busy space? Branded, functional ingredients offer an excellent point of difference, and one that food, beverage and supplement compa- nies are beginning to consider more seriously. Why is this? With a more health and wellness focused consumer, they are looking for products that offer targeted health benefits such as immune health and digestive health. For example, a recent report showed immune health is the No. 3 most emergent functional claim in Immune & Digestive Health Innovations With the increasing requests from your cus- tomers to accommodate a growing number of diet restrictions and lifestyle choices, you can stay one step ahead by incorporating peanut-free WOWBUTTER into your new product develop- ment. Spread it! Dip it! Bake and cook with it; the versatility of WOWBUTTER allows for end- less possibilities while at the same time provid- ing your customers the peace of mind they demand. What is WOWBUTTER? WOWBUTTER is the only all natural peanut-free and tree nut-free spread that has the same great taste, texture and aroma as peanut butter, but with even better nutrition! WOWBUTTER is produced in a dedicated 100 percent peanut-free, tree nut-free, gluten-free, dairy-free and egg-free facility and is also kosher and halal certified. In 1992, Dr. Harris J. (Pete) Bixler (or "Doc" as he is affec- tionately referred to by most everyone) started the company that is now known as Ingredients Solutions, Inc. The compa- ny was founded with a simple mindset and business strategy: Offer the customer more cost-effective, quality carrageenans and other specialty hydrocolloids from multiple manufactur- ing facilities. Supplement this with consistent quality control and top notch technical support. Over the years, the business has grown but this mind- set has remained steadfast. Today, ISI is the world's largest independent supplier of car- rageenan, and a significant supplier of other specialty hydrocolloids and systems. As the product line has expanded to include agar-agar, gellan gum, konjac gum, locust bean gum, Nalgin™ sodium alginate, pectin, tara gum, xanthan gum and spe- cialty blends, the lab has also expanded to ensure the best quality control and research and development ISI can provide. From the formulation stage to the production stage, it is with you every step of the way. For over 95 years, Smitty Bee has been passionate about producing and packaging high quality honey. That passion has helped create one of the most respected honey packaging businesses in the industry. Louis Henkelman, who always had a love for honey, started pro- ducing honey from a single colony hobbyist kit from Sears and Roebuck. In those days, honey could only be obtained by raising your own bees. At this time, honey was a novelty item and not mass market- ed like it is today. It wasn't until the 1940s when sugar was rationed to support the war effort, that honey was turned to as an alternative sweet- ener. The popularity of honey grew and the industry was born. Throughout the next 30 years, Louis grew his family orientated business into one of the most respected honey producers in southwest Iowa. Lavern Schmitz worked for his father-in-law Louis, after returning from the Korean War. Lavern saw the opportunities with honey early on and started his own pro- ducing operation in the mid 1950s. Nicknamed "Smitty" in grade school, he named his Continued on Page 29 Continued on Page 29 Your Customers Deserve Better ISI Offers Full Range of Natural & Organic-Allowed Products A Sweet Success Story Continued on Page 29 Continued on Page 25 Oser Communications Group Chicago Wednesday, July 18, 2018 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IFT BOOTH #S0768 BOOTH #S3140 BOOTH #S2213