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Food Magic Daily Tuesday, July 17, 2018 4 Kerry Showcasing GanedenBC 30 at IFT By Michael Bush, Executive Director at Kerry for GanedenBC 30® and Wellmune ®. In the global digestive health market, probiotics are leading innovation oppor- tunities across many food and beverage product categories. Why is this? Shifting attitudes and purchase behaviors are leading consumers to seek out everyday products targeted with health benefits that meet their wellness goals. Driving growth are foods and beverages that offer digestive health benefits. For example, a recent report shows global food and beverage launches with diges- tive health-related claims between 2012 and 2016 have a positive 25 percet CAGR (Innova Market Insights' On- Trend presentation, 2017); while the global probiotics market is projected to grow to $64 billion at a CAGR of 7 per- cent from 2017 to 2022, with functional foods and beverages being the largest segment of this market. Though there is global opportunity for probiotic and gut health products, the challenge is creating everyday products that consumers want to buy, while differ- entiating it to generate sales and con- sumer loyalty. How can product manu- facturers do this? When creating a food or beverage that is fortified with a probi- otic, it is extreme- ly important to know your target consumer. This is true across all age groups and regions the prod- uct will be sold. Anything from formulation considerations, to marketing, to regulatory considerations may all need to be adjusted based on which demo- graphic you are aiming to appeal to. Consumers are also looking for pro- biotic and digestive benefits in their everyday foods that go beyond the typi- cal chilled dairy products like yogurts. Nutralliance, Inc. Supplier of Premium Ingredients Nutralliance is a supplier of premium ingredients to the nutritional, pet and cos- metic industries. Incorporated in 2002, the company is owned and operated by Brian Salerno, a veteran of the nutritional industry since 1989, and the company has over 100 years of industry experience in its management staff combined. Nutralliance prides itself on the ability to cater to its customers' specific needs while maintaining a focus on integrity, honesty and the commitment to high quality product standards delivered at a competitive price and in a timely manner. Nutralliance is proud to be the exclu- sive North American distributor for two innovative and quality driven manufac- turers. Advanced Organic Materials (AOM) is an Argentine company dedicated to the extraction and purification of natural ingredients. Serving over 15 countries worldwide, AOM is well established as a leading player in the industry. Bio-gen Extracts Pvt. Ltd., India was established in 2000 and is a GMP Certified company that specializes in the manufacture of nutraceutical raw materi- als and is a leader in the production of natural carotenoids. Key personnel include Brian Salerno, President and Chief Executive Officer; Michael Sodaro, Executive Vice President; and Steve O'Brien, Technical Director. Branded products include: SunE900™ Natural Vitamin E from Sunflower, Sunvitol™ Natural Vitamin E Powder, RavEtol™ 30P Natural, Continued on Page 29 Continued on Page 29 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IFT Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Susan Stein Customer Service Managers Jay Watson • Hannah Stefanovich Show Logistics & Distribution Marcos Morhaim Senior Account Manager Adrian Chacon • Roshawn McCain • Kim Whiteman Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Food Magic Daily is published by Oser Communications Group ©2018 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder